Marketing O'Clock - Digital Marketing News

On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest targeting is making advertisers lives easier, and we discuss how page speed is more important to marketing than you may have previously thought. Full Show Notes at https://marketingoclock.com/

Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio. Akvile currently runs her own agency, AKvertise, and is the author of her first book, "The Small Business Guide to Facebook Ads." She has over a decade of experience in the industry and has been a featured speaker at major marketin...

Newspack by Google launched for local and small newsrooms, Amazon Sponsored Product Ads get new bidding, Twitter sees color-coded Tweets in a new beta, and Facebook political ads aim to become more transparent in this week’s digital marketing news.

Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing O’Clock’s first-ever Deep Dive episode: 2019 Trends.

 Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were manipulated for propaganda in this week’s digital marketing news.  Show Notes at https://marketingoclock.com/

This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry.  Our first guest for Off the Clock is Casie Gillette, Director of Digital Marketing at KO Marketing. Casie has been a featured speaker at events like MozCon, SearchLove, PubCon, SMX, Search Marketing Summit, Digital Growth Unleashed, State of Search...

Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to section of content it’s sourcing, and Alexa skills in the U.S. doubled by number in 2018 in this week’s digital marketing news. Show notes: https://marketingoclock.com/facebook-cta-stickers-stories-ep-51/?utm_source=podcast&...

An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital marketing news.  show notes: https://marketingoclock.com/instagram-update-50/

Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Show notes: https://marketingoclock.com/pay-for-conversions-in-google-ads-ep-49/

Microsoft announces Clarity - a new web analytics tool that provides insights into user behavior, Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers. Show Notes: https://marketingoclock.com/facebook-search-ads-ep-48/

What does Tumblr's new policy mean for digital marketing? This week's digital marketing news includes this as well as the Quora hack, Google's announcement that its search isn't personalized, rich results expands on Google for questions and answers, and the introduction of indexing API and structured data for livesteams. Oh, Greg ranted about HubSpot & Ads, as Jess talked about a cute Shaggy dog!...

Today on Marketing O’Clock we talked about Facebook Watch parties rolling out to everyone, how Facebook is allowing digital marketers and publishers to target locally with Facebook News and Happenings, and how yet another platform has been given the “stories” treatment. Greg talked about the most important video playlist on YouTube and Jess got all bummed out in our new segment - WTH Check out the...

Today on Marketing O'Clock we talked about the big Bing ad change, comments/reviews in Google Search, Snapchat's New eCommerce Channel & more! & lots more! Oh and Greg schooled us on all the generations since baby boomers & Jess talked about nano influencers. Check all the articles in our show notes at: https://marketingoclock.com/bing-expanding-your-expanded-text-ads-much-more-ep-45/

Today on Marketing O'Clock we talked about LinkedIn Pages refresh, new shopping features on Instagram, the evolution of Google My Business & lots more! Oh and Greg made up some words, Dr. Seuss style! Check all the articles in our show notes at: https://marketingoclock.com/building-a-more-modern-website-much-more-ep-44/

More analytics coming to Facebook & IG along with with lots of Bing Ads changes. This week Greg & Jess cover this plus new Pinterest Ad units, double the structured snippets and they even perform some French. Follow along with our show notes at: https://marketingoclock.com/advanced-analytics-for-facebook-insta-much-more-ep-43/

Today we talk about no CTR google results, new Hotel Listings and why you may be next. We discovered more about Google Discover, talked about cheese pickles - Oh and Jess talked about Jonie and Chachi, all on this weeks episode of Marketing O'Clock. Follow along with our show notes at : https://marketingoclock.com/save-your-organic-traffic-much-more-ep-42/

This week we cover Bing and LinkedIn's new audience targeting for Bing search ads, Facebook's attribution model and reporting and much more! Check out the links below for the full show notes: marketingoclock.com

Must Read Marketing Article Of The Week: • 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More by Rand Fishkin What we've got lined up for this week's main Marketing O'Clock news: • Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping • Make better business decisions based on time of ad clicks • It turns out that F...

Must Read Marketing Article Of The Week: • How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog What we've got lined up for this week's main Marketing O'Clock news: • Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+ • Google to record small percentage of calls from ads for quality assurance • Facebook unveils new ad effectiven...

Must Read Marketing Article Of The Week: • Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread by Ash Read What we've got lined up for this week's main Marketing O'Clock news: • 50 million Facebook user accounts hacked • From discovery to click, new YouTube ads capabilities for more effective video storytelling • Google: Making Quality Links Is Agai...

We celebrate Google’s 20th Birthday today by giving you the recap of their birthday Roadmap and even more news from the #digitalmarketing world this week! #SearchIs20 Watch the full video 👉 (link in bio) - subscribe to our YouTube channel! Must Read Marketing Article Of The Week: • Featured Snippets Resource Center by Eric Enge What we've got lined up for this week's main Marketing O'Clock news:...

What we've got lined up for this week's main Marketing O'Clock news: • Google is giving up some control of the AMP format • Introducing Bing AMP viewer and Bing AMP cache • Bing Ads gives advertisers machine learning-powered insights • Facebook Is Letting Job Advertisers Target Only Men • Amazon is now third-largest digital ad platform in US, closing in on Facebook, Google Lightning Round Articles...

On today's episode we cover: Must Read Marketing Article Of The Week:⠀ • Exploring Google’s New Carousel Featured Snippet by The STAT Team⠀ ⠀ What we've got lined up for this week's main Marketing O'Clock news:⠀ • Introducing LinkedIn Dynamic Ads in Campaign Manager ⠀ • Deliver the best message across the web with responsive display ads⠀ • Unveiling a New LinkedIn Groups Experience: A Shared Space...

Must Read Marketing Article Of The Week: • How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard What we've got lined up for this week's main Marketing O'Clock news: • Google’s Exact Match Close Variants Expand Again • Google Search Console out of beta, adds more features • Making it easier to discover datasets • Save time with Bing's new Reporting enhancements Lightning Rou...

Jam packed episode this week, here's what we cover: - Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads - Facebook adds pixel to Groups so marketers can track engaged audiences - Google Search Console query reports now exclude ‘anonymous query’ data from chart totals - Instagram fights back against fake accounts & bad actors with new safety tools - Google Ads Allo...