Marketing News Canada

On this special episode of Marketing Jam, Darian Kovacs is joined by Antoine Bonicalzi (Cyberimpact), Caitlin Hall (Coast Capital Savings) and Christ Cartwright (Canada Post) to discuss the Hootsuite 2021 Trends Report. The Panel sits down with us to talk about the highlights of the report, their key takeaways and talk about what forms of content are we headed towards in 2021. Resources: https://h...

On this episode of Marketing Jam, Darian Kovacs interviews Keith Henry, CEO of the Indigenous Tourism Association of Canada (ITAC). Keith sits down with us to talk about how he "fell into" his role at ITAC, the power in the tourism industry, and how ITAC can collaborate closely with marketers. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer need...

On this episode of Marketing Jam, Darian Kovacs interviews Seth Godin, best selling author of the recently released "The Practice: Shipping Creative Work", "This is Marketing", "Purple Cow", and many more. Seth sits down with us to talk about how trying to create something remarkable rather than a gimmick,  the power of taking your own advice, and how this year has fundamentally changed the workpl...

On this episode of Marketing Jam, Darian Kovacs interviews Rashel Hariri, Senior Manager, Ecosystem Social at Shopify. Rashel sits down with us to talk about how she joined Shopify, how Shopify became the most valuable company in Canada, and shares some of her favourite apps and books. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing: Twitt...

On this episode of Marketing Jam, Darian Kovacs interviews Bilal Jaffery, Customer & Marketing AI Practice Leader at Deloitte Canada. Bilal sits down with us to talk about the role of data in digital marketing, why accounting firms care about marketing, and the power of personalization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing:...

On this episode of Marketing Jam, Darian Kovacs interviews Anne De Aragon, Vice President and Country Manager at GoDaddy Canada. Anne sits down with us to talk about becoming GoDaddy's first Marketing Director in Canada,  the Toronto Raptors and her biggest advice to small businesses. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Twitter - https://twitter.com/...

On this episode of Marketing Jam, Darian Kovacs interviews Eric Morris, Managing Director of Google's retail practice in Canada. Eric sits down with us to talk about Black Friday, YouTube's emergence as a search engine and how Google functions as a "database of intention". Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing: Twitter - https://...

On this episode of Marketing Jam, Darian Kovacs interviews Tony Chapman, Podcaster and Keynote Speaker. Tony sits down with us to talk about his journey, hosting his own podcast, and talks about the infamous Kendall Jenner-Pepsi ad of a few years ago. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing: Twitter - https://twitter.com/jellymarke...

On this very special #ThrowbackThursday episode of Marketing Jam, Darian Kovacs recalls an interview with Malcolm Gladwell, Canadian author and journalist.  Malcolm takes some time to answer questions about his book, "The Tipping Point", released in 2000. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing: Twitter - https://twitter.com/jellym...

On this episode of Marketing Jam, Darian Kovacs interviews Krystal Taing, Solutions Engineer at Uberall and Google My Business Gold Product Expert. Krystal sits down with us to talk about how local search has changed this year, how she identifies resources to use in the industry and whether a global SEO certification is feasible or not. Sign up for the Marketing News Canada e-newsletter at www.mar...

On this episode of Marketing Jam, Darian Kovacs interviews Oli Gardner, Co-Founder of Unbounce. Oli sits down with us for a third time to talk about how he started his career over 20 years ago, his role in starting Unbounce, the fears of working from home and the actual outcome for Unbounce. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing:...

On this episode of Marketing Jam, Darian Kovacs interviews Guy Kawasaki, Chief Evangelist of Canva, podcaster, author, and Silicon Valley venture capitalist. Guy sits down with us to talk about what he thinks is the biggest shift in the marketing industry from his days with Apple to Canva, how he came on board at Canva and his experience working with Steve Jobs.  Sign up for the Marketing News Can...

On this episode of Marketing Jam, Darian Kovacs interviews David Heinemeier Hansson, co-founder and Chief Technology Officer of Basecamp. David sits down with us to talk about his partnership with Jason Fried leading to Basecamp, the connotations of the word "legacy" relative to technology and the game of "Calendar Tetris". Sign up for the Marketing News Canada e-newsletter at www.marketingnewscan...

On this episode of Marketing Jam, Darian Kovacs interviews Kendall Ansell, Owner of Belle Construction and Kendall Ansell Interiors.   Kendall sits down with us to talk about creating a construction company with the intention of hiring primarily women in trades, the roadblocks faced along the way and how she's learned to trust her instincts. Sign up for the Marketing News Canada e-newsletter at ww...

On this episode of Marketing Jam, Darian Kovacs interviews Esmé Rottschafer, Editor-in-Chief of INCITE Magazine and Chief Strategy Officer for FIELDMARSHAL. Esmé sits down with us to talk about how INCITE Magazine came about, her role with FIELDMARSHAL and the unique elements of digital vs print media. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly...

On this episode of Marketing Jam, Darian Kovacs interviews Cameron Uganec, Senior Vice President of Marketing for Later, the world's most popular visual social marketing platform.    Cameron is best known for building category-defining brands. He helped build Hootsuite and has worked with Microsoft, Four Seasons and General Motors. He is passionate about building high performing teams and empoweri...

On this episode of Marketing Jam, Darian Kovacs interviews the BCAMA Panel, consisting of Nimtaz Kanji (TELUS), Tony Yu (VESSI), William Johnson (Innovate BC) and Roanne Weyermars (Coast Capital Savings) The panel sits down with us to talk about using their business for good, responding to COVID, the relationship between business and community as well as campaigns that stand out to them.  Sign up...

On this episode of Marketing Jam, Darian Kovacs talks to Britney Muller, former Senior SEO Scientist at Moz. Britney sits down with us to chat about how she joined Moz, understanding language through natural language processing and, of course, Search Engine Optimization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing: Twitter - https://tw...

On this episode of Marketing Jam, Darian Kovacs talks to Mary Ng, Minister of Small Business, Export Promotion and International Trade. Minister Ng sits down with us to chat about the role of Canadian businesses in COVID-19 recovery, how government is offering support and what has driven her to this stage of her career. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada....

On this episode of Marketing Jam, Darian Kovacs talks to Jed Schneiderman, Executive Vice-President, Growth and Marketing Jed sits down with us to chat about the power of location based data and how you can apply their findings to you and your clients marketing strategy.  Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodca...

Lors de cet épisode tout spécial en français de Marketing Jam, Antoine Bonicalzi discute avec Samuel G. Leroux, cofondateur des Montres Solios. Samuel nous partage les raisons pour lesquelles ils ont choisi de bâtir une entreprise basée sur les principes de responsabilité environnementale et de durabilité. Nous abordons pourquoi développer son marketing autour de ses valeurs peut devenir un outil...

On this episode of Marketing Jam, Darian Kovacs talks to Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. Geoffrey chats with us about Microsofts portfolio of products and services and the importance of marketing with purpose.  Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast  You can find and subscribe...

On this episode of Marketing Jam, Darian Kovacs talks to Ian Rosen, Vice President of Digital and Strategy at Harry Rosen. Ian chats with us about the ever changing face of mens retail and why the intricacies of the in store experience are difficult to replicate in a digital setting.  Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.c...

On this episode of Marketing Jam, Darian Kovacs talks to Will & Shoshauna Routley, Co-owner at Healthy Hooch Kombucha. We chat about the successes and pitfalls of getting into the beverage industry and the strategies they've used to stand out in a crowded market.   Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast ...

On this episode of Marketing Jam, Darian Kovacs talks to Joe Gagliese, Co-Founder & CEO at Viral Nation Inc. Joe shares his insights into influencer marketing. From utilizing influencers in B2B Marketing to tracking results and attribution.  Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast  You can find and subscr...