Marketing News Canada

On this episode of Marketing News Canada, Darian Kovacs interviews Scott and Alison Stratten of UnMarketing. Scott and Alison chat with us about how they met, writing their book and much more. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Ma...

On this episode of Marketing News Canada, Darian Kovacs interviews Mitch Joel from Six Pixels of Separation. Mitch chats with us about how he started his blog and podcast 'Six Pixels of Separation' in the early 2000s, writing his first book with the same name and how streamers and YouTubers are able to build a compelling brand. Sign up for the Marketing News Canada e-newsletter at www.marketingnew...

On this episode of Marketing News Canada, Darian Kovacs interviews Ricky Ray Butler, CEO at Branded Entertainment Network. Ricky chats with us about the role art plays in understanding culture, how YouTubers are taking up a share of the fashion marketplace and how we are seeing a decentralization of content like never before. Sign up for the Marketing News Canada e-newsletter at www.marketingnewsc...

On this episode of Marketing News Canada, Darian Kovacs interviews Mark Pollard, Strategy CEO at Mighty Jungle. Mark chats with us about his podcast Sweathead, the creation of novel ideas and a glimpse into the darker side of being creative. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Marketing News Canada: Twitter - twitter.com/MarketingNewsC2 Facebo...

On this episode of Marketing News Canada, Darian Kovacs puts together an Indigenous Panel to discuss Marketing, Communication and Advertising. The panel - featuring Coleman Pete (Flipboard), Sébastien Desnoyers-Picard (ITAC), Ben Borne (Menonite Central Committee), Deanna Wampler (Tourism Squamish) and Jeff Ward (Animikii Indigenous Technology) - chat with us about representation of themselves in...

On this episode of Marketing News Canada, Darian Kovacs interviews Mike Morrison of Mike's Bloggity Blog. Mike chats with us about the #Hashtag Awards, having Seth Godin as a key note speaker and why the awards are going online this year. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook...

On this episode of Marketing News Canada, Darian Kovacs interviews Stephen Shedletzky, Head of Brand Experience and Lead Igniter at Simon Sinek Inc. Stephen shares with us Simon Sinek's origin story, how he defines leadership and it's trickle down effect as well as why it's an odd time in humanity. Simon Sinek is a British-American author and public speaker. In 2009, he gave a TED Talk called "Sta...

On this episode of Marketing News Canada, Darian Kovacs interviews Rand Fishkin, Co-founder and CEO of Spark Toro. Rand chats with us about founding Moz and Spark Toro, how to go beyond Google and Facebook and how he uses Reddit and why he loves approaching other agencies. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Ma...

On this episode of Marketing News Canada, Darian Kovacs interviews Kris Collins, the content creator know as Kallmekris on TikTok.  Kris chats with us about her journey from being a hairstylist in Abbotsford, to having over 17 Million followers on TikTok. We discuss why TikTok is a great platform for businesses to collaborate with with creators.  Sign up for the Marketing News Canada e-newsletter...

On this episode of Marketing News Canada, Darian Kovacs interviews Fab Dolan, Country Marketing Director for Google Canada.   Fab chats with us about how his once-in-a-lifetime experience of seeing a Vancouver from above,  how multi-channel retailers stayed afloat during the pandemic and what's happening on YouTub ein the context of COVID-19.     Resources mentioned on the show:  Digital Main Stre...

On this episode of Marketing News Canada, Darian Kovacs interviews Joshua Bloom, GM of Global Business Solutions, Canada for TikTok. Joshua chats with us about how the creators on TikTok are becoming far more than entertainers. Utilizing their knowledge of the industry to help businesses market effectively to TikToks users in a non intrusive way.  Sign up for the Marketing News Canada e-newsletter...

On this episode of Marketing Jam, Darian Kovacs interviews Candy Lee, VP of Marketing at HelloFresh. Candy joins us to chat about the fun in food, experimenting with food and alcohol combinations and her favourite podcasts and resources. Get $80 off with purchase, including free shipping on your first box using code MARKETINGJAM at checkout or go to  hellofresh.ca/marketingjam Code: MARKETINGJAM L...

On this episode of Marketing Jam, Darian Kovacs interviews John Harrobin, Chief Marketing Officer at Audible. John joins us to chat about whether you read or listen to an audiobook, some of their favourite books on Audible and much more. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at...

On this episode of Marketing Jam, Darian Kovacs interviews Blair Enns, CEO of Win Without Pitching. Blair chats with us about picking your door, his books, and why he likes constraint driven exercises. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow...

On this episode of Marketing Jam, Darian Kovacs interviews Ashley McDonnell, Global Luxury Account Manager at Google. Ashley chats with us about a shift towards sustainability, what resources she uses to keep track of what's going in digital all over the world and what tips and advice she has for students in this field. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analyti...

On this episode of Marketing Jam, Darian Kovacs interviews Joel Goldstein, Creative Marketing Lead at monday.com Joel chats with us about Mondays unique approach to acquisition marketing and his awesome recent project to add automation to unnecessary things.  Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Marketing News C...

On this episode of Marketing Jam, Darian Kovacs interviews Spencer Callaghan, the Communications & Content Manager for CIRA. Spencer joins us to chat about the importance of a website for every business, using .ca vs .com and how he is inspired by other businesses that are embracing change. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer nee...

On this episode of Marketing Jam, Darian Kovacs interviews Sarah Krafman, Director of Marketing  and Strategic Communications at Endy. Sarah joins us to chat about influencer marketing and different strategies, how they carved out a digital marketplace for Endy and how Endy's mission has reached Canadians. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every...

On this episode of Marketing Jam, Darian Kovacs interviews Terry O'Reilly, Canadian Broadcaster and Podcaster. Terry chats with us about being a child actor, how podcasting ads remind him of old radio ads and what goes into making his podcast. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newslett...

On this episode of Marketing Jam, Darian Kovacs interviews Jodi Kasten, General Manager and VP Sales at Indeed.com Jodi chats with us about how Indeed is able to connect businesses with employees, and shares strategies on how to make the most of the search for your next employee or Job opportunity. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer...

On this episode of Marketing Jam, Darian Kovacs interviews Leanne Gibson, Head of Industry at Facebook Canada. Leanne Gibson speaks with us about how our connected world has given people infinite choice and total control over what they watch, read, interact with and buy, and offers solutions for how brands can deliver more relevant and personal experiences that help them grow their businesses. Lea...

On this episode of Marketing Jam, Darian Kovacs interviews Alan Depencier, Chief Marketing Officer at the Royal Bank of Canada. Alan chats with us about his origin story, combining digital and physical mediums and investing in Canadian Youth. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newslette...

On this special French episode of Marketing Jam, Antoine Bonicalzi (Cyberimpact) interviews Antoine Paré (DashThis). Antoine and Antoine chat about where the web has taken marketing, DashThis and talk about the marketing/advertising strategies of companies like Red Bull and Apple. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Follow Jelly Marketing: Twitter -...

On this episode of Marketing Jam, Darian Kovacs interviews Rob Bigler, General Manager at eBay Canada. Rob chats with us about how eBay has adapted and grown as a marketplace in the ever changing world of online e-commerce.  Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketing...

On this episode of Marketing Jam, Darian Kovacs speaks with Louis Grenier, the Founder of EveryoneHatesMarketers.com Louis chats with us about his journey down the rabbit hole of podcasting. He explains how he differentiated himself in the podcast space and why cutting through the BS is the first step to better marketing. Thanks so much to our sponsors Ahrefs and Call Rail , the tracking and analy...