Johnny Molson

Marketing Musings | Johnny Molson

Business EN ↓ 58 episodes

Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson

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Johnny Molson

Episodes

Basically the Basics - Marketing Musings 21.04.2020 7:33

Read the article here: https://molsonpartners.com/basically-the-basics/

Say This. Not That | Marketing Musings 07.04.2020 5:07

This episode is all about what you should...and shouldn't say in your advertising right now Still not sure how to do it? Send me an email, johnny@molsonpartners.com , with the subject “Say This.” Tell me what your business is and what you are doing differently right now that you think people need to know (or just send me your ad). I’ll write you a clean, one-line sentence that will get the job...

What Now? What When? Marketing in a Pandemic - Marketing Musings 24.03.2020 5:47

In today's podcast: Johnny's video with a deeper dive on the topic: https://youtu.be/dBOYTccq0D0 Roy Williams' letter to his partners: https://www.mondaymorningmemo.com/chicken-little/ Sir Michael Caine reads Rudyard Kipling's "If--" https://www.youtube.com/watch?v=EEFMVIfl2UY Professor Mark Ritson's Marketing Week article: https://www.marketingweek.com/mark-ritson-marketing-covid-19/

Digital Marketing's Death Spiral - Marketing Musings 10.03.2020 5:45

Links from today's episode: "Marketing is Dead" according to this assessment from Harvard. Remember when the internet was new? 25 years ago? It’s no longer new, nor is it novel. The very first bannar ad was for AT&T The most recent data I can find (2016) on click-through rates. As I’ve written about here , here , and here , marketing is the full composite of everything you do that t...

Dave Said What? | Marketing Musings 25.02.2020 5:10

What made Dave say "Marketing is too important to be left to the marketers?" A dig at marketing? Or something else?

Business is Not a Football Game - Marketing Musings 05.02.2020 7:57

…and it’s not a war either. Mentioned in this podcast: International Institute for Management Development 2018 Serial Switchers report Harvard's article "What the Hell is Market Oriented?" “Be Like Amazon: Even a Lemonade Stand Can Do It" “Mr. Jenkins Told Me… Forgotten Principles That Will Grow Any Business.” Every single employee, from the CEO to the receptionist, has to answer these ques...

What if it's Not Advertising? - Marketing Musings 23.01.2020 4:42

Mentioned in this episode: The Harvard Business School and “Market Orientation”

If They Only Knew How Awesome I Am - Marketing Musings 08.01.2020 2:44

In this episode: Talk about you. Not them. Should be easy...but Well... it's not.