Marketing Musings | Johnny Molson

Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people. ...about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships The definition of a "Representative Sample...

Here are some ways to have a really good sale - - - if you're into that kind of thing www.molsonpartners.com

Are you using a charity to goose your sales? That's weird. www.molsonpartners.com

I haven't met you, but I already know you have an "awareness" problem.

If you focus, what will you sacrifice? https://molsonpartners.com/alsofocuson/

Maybe instead of starting your ad with the negative stuff a customer is experiencing...future-fy your ad. I'll show you how.

Links mentioned in this episode: See the full article here Visit "A Page That Doesn't Do Anything" on Facebook Wall Street Journal article about P&G pressure for online advertising to be more transparent about visitors and bots. Think With Google PDF acknowledges 50% of ads are not seen. Forbes article on companies dropping digital and seeing no decrease in revenue Wizard Of Ads site to search...

Sign up for Martinis and Marketing: https://www.wizardacademy.org/product/martinisandmarketingjanuary2021/ Information about Dr. Gerald Zaltman's research from Harvard https://hbswk.hbs.edu/archive/how-customers-think-the-subconscious-mind-of-the-consumer-and-how-to-reach-it The McDonald's "carrots" taste-test study: https://www.nytimes.com/2007/08/14/health/nutrition/14nugg.html

Links from this episode: E. St. Elmo Lewis on Wikipedia How Brands Grow by Byron Sharp

Skip the Millennials and Gen-Z-ers. The generation you need to concern yourself with is Generation Gem.

"Everybody just wants the lowest price!!" Is that true? Or do people want a good "value." That's a tough concept, but let's muse about it...shall we?

It's all gotten a little gross, yeah?

Some helpful links: The  Wall Street Journal  reports that applications for Employer Identification Numbers are UP almost 19% over this time last year (last year the year without the pandemic, in case you’ve lost track). There hasn’t been a surge in potential  new businesses  like this since 2007. 82.76% of customers say they  prefer  a local busin...

If you're advertising your business and you decide where to advertise before you build a strategy... you're doing it backward.   See what we believe here:  https://youtu.be/2TLitkaNI8M

If you sell a commodity that's named the same thing everyplace else, give yours a better name.

For more information on Binet & Field and their pivotal book The Long and the Short of It, click the link.

From the article: https://molsonpartners.com/what-is-your-price-tag-advertising/

Watch this vid and enjoy some lovely complaints https://youtu.be/vJDmKFduhto

molsonpartners.com

Read the full article here Examples of mistakes making things better in this video Roy Williams' 12 Most Common Mistakes in Advertising

If there were a formula for marketing...you'd already be using it.

If you think getting in front of the most people is the most important thing...perhaps it's time to rethink.

  For the original article:   https://molsonpartners.com/ this-never-works / Quick video explaining this whole thing:   https://youtu.be/P4QDURWg8NA Learn more about Net Promoter Scores “Telling More Than We Can Know,” Nisbett and Wilson, University of Michigan,  Psychological Review Vol 84. No 3 .)

A little bit on the phenomenon of habituation Secret Formulas of The Wizard of Ads Send me your ad and I'll let you know if anything looks too much like the same same: johnny@molsonpartners.com

What if you made a list of the things that will be the SAME after COVID-19.  Will it be longer than the list of things that will change? I think yes. Here's an article from Inc Magazine where Jeff Bezos asks what will be the  same in 10 years.