Marketing Moves

In this episode of Mini Moves, Keenya Kelly, a video marketing and social media strategist, dives deep into how businesses can harness the power of TikTok for growth. Focusing on her work with female entrepreneurs, product-based businesses, and consultants, Keenya shares actionable strategies for leveraging TikTok shop, creating authentic content, and collaborating with influencers. Tune in for in...

In this episode of Marketing Moves, Jeffrey Stern, Principal of O.H.I.O. Fund and Co-Founder of Axuall, talks about his entrepreneurial journey, emphasizing the significance of open communication in startups. He discusses his Lay of the Land podcast, designed to inspire Cleveland's entrepreneurial community. Jeffrey shares insights on the O.H.I.O. Fund and highlights the power of storytelling in a...

Last month we held our inaugural Christmas in July panel discussion here at VividFront! We brought together industry experts to share valuable insights on how e-commerce brands can effectively prepare for the upcoming Black Friday and Cyber Monday sales. The panel included Aaron Saks, President of Green Paper Products, and our very own VividFront specialists, Toni Pekar and Nate Statt. Together, t...

On this episode of Marketing Moves, we are joined by Sam Duvall, President of Topnotch Management. Listen as Sam talks about all things Tennis in the Land powered by Rocket Mortgage. Learn the innovative marketing strategies that Sam and his team used, how they fostered key partnerships with Rocket Mortgage and Rocket Entertainment Group to deliver enhanced player and fan experiences, and about th...

On this episode of Marketing Moves, we interviewed Baiju Shah, President and CEO of the Greater Cleveland Partnership. Discover how Baiju, a Cleveland native, is spearheading efforts to revitalize the city. Learn about GCP's focus on dynamic businesses, talent growth, inclusive opportunities, and community appeal. Listen to learn about success stories that highlight Cleveland's potential for growt...

On this episode of Marketing Moves, we are joined by Dallas Hogensen, co-founder and CEO of Felux, a B2B marketplace transforming the steel industry. Dallas discusses his journey from working at companies like Lyft to developing Felux in Ohio. He shares how Felux addresses technology gaps, their new Account-Based Marketing strategy, and achieving $16 million in revenue without prior marketing. Tun...

In this Mini Moves episode, we dive into the importance of content creation with an in-house content creator and brand specialist. Learn why every brand must prioritize content in their marketing strategy and discover actionable insights on staying authentic, leveraging trends, and creating impactful content that resonates with your audience. Don't miss tips for aspiring content creators and a pit...

Co-founder of GrooveRyde, a former boutique fitness studio in Cleveland, Zosimo Maximo, shares his journey from working in film production and creative direction for Fortune 500 companies to co-founding a unique fitness boutique and private social club in Cleveland. Listen as Zosimo shares his secrets to brand consistency and invaluable advice for creatives! You won’t want to miss this exciting di...

In this episode of Marketing Moves, we are joined by David Gilbert, the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission. David shares his journey and the strategic efforts behind promoting Cleveland as a premier destination for major sporting events. Learn about the marketing tactics, community engagement, and economic benefits that come with hosting high-pro...

In this episode of Marketing Moves, we sit down with Russ Bates, the visionary CEO of NXTGEN Clean Energy Solutions, to explore the transformative impact of clean energy on small to medium-sized businesses (SMBs). Russ shares insights on how NXTGEN helps businesses achieve their sustainability goals while enhancing their bottom line. Discover the importance of sustainability policies, the role of...

We sat down with the Mayor of Cleveland, Justin Bibb, to discuss his inspiring journey from the private sector to the heart of Cleveland's political landscape. Tune in to hear Mayor Bibb's actionable plans and his vision for a brighter, more prosperous Cleveland. This episode is a must-listen for anyone interested in urban development, political strategy, and the future of this great city.

Learn about the evolution of influencer brand trips from YouTube to TikTok. In this episode of Mini Movies, we tackle the costs, logistics, and smart cost-cutting hacks of influencer brand trips, while addressing criticisms of extravagance and brand disconnect. Learn how diverse and micro-influencers are changing the game, featuring stories like Jenna Palek’s influencer and Waterboy’s customer-inc...

A lifetime of exposure to technology has significantly shaped Gen Z’s behavior when it comes to purchasing habits and media consumption. Andrew Roth, Founder and CEO of dcdx, helps businesses better understand and connect with Gen Z through tailored marketing. He joins Marketing Moves to talk about his research business, the relevance of Gen Z culture, favorite brands amongst Gen Z, and how to spe...

Want to engage a community? Sell love – that’s the key, according to Kumar Arora, CEO of Arora Ventures. Behind everything he does as an entrepreneur, he contemplates how he can positively impact those around him. He joins this episode to discuss turning your brand into a gift for others, the importance of content, overcoming the battle scars, making time for silence, and how to leave a legacy as...

In the non-profit sector, marketing should remain a critical priority despite common resource challenges. John Litten, President & CEO of the Greater Cleveland Habitat for Humanity, encourages nonprofit leaders to focus on storytelling. He joins Marketing Moves to talk about the nuances of non-profit marketing, cultivating volunteers, measuring success, and maintaining good rapport within the comm...

Let’s Talk Shoptalk: Ft. Nate Statt and Joe Testa (VividFront) Join VividFront Director of Web Accounts Nate Statt and Chief Technology Officer Joe Testa as they break down Shoptalk, the conference highlighting the latest and greatest in the commerce space. They talk what worked and what didn’t, their favorite sessions, what the networking was like, and a white-out beach party that included Ludacr...

Hustle is important, but building a business with heart can be the real key to success. John Lurtz, Executive Chairman and Founder of Moreland Connect, started and continues to build his Software Development business by creating meaningful relationships. He joins VividFront’s Chief Technology Officer, Joe Testa, to talk about cultivating trust in tech industries and the balance between subject mat...

Sports and social media are a match made in heaven. Keeping up with the rollercoaster ride of the NFL season can be tough, but our guest embraces the responsibility. Brenan Betro, Social Media Manager for the Cleveland Browns, is here to discuss weathering the ups and downs of a season, keys to fan engagement, how they measure success, social media's impact on the sports world, how they’re able to...

Event marketing is one of the most powerful ways to connect with your audience. Marcus Madison, Community Relations Program Manager for the Cleveland Clinic, believes events are a critical tool in healthcare. Hear him shed light on a typical day in his role at a world-renowned healthcare organization, the best swag to give away at events, tips for measuring event success KPIs, and the biggest chal...

How big is artificial intelligence? According to Ted Souder, it’s “fire and electricity level innovation.” Ted spent more than 20 years as an executive at Google. He played a key role in every major milestone of the organization’s journey: the early days of display banners and search advertising, going mobile-first, and becoming an AI organization. Ted joins VividFront’s President, Madison Riddell...

Cleveland is best shared through the lens of the people who live and experience it every day. Gabe Wasylko is one of those people. That also happens to be his philosophy when it comes to sharing the experience of Cleveland on social media. Gabe, Social Media Manager for Destination Cleveland, joins VividFront Senior Account Executive Ashtyn Morris to share how he builds connection with social cont...

Artificial intelligence has revolutionized business and will continue to reshape the economy—but for the better. In this special Marketing Moves episode, Former Google Executive and Artificial Intelligence thought leader, Ted Souder, and Andrew Spott, Founder of AI-driven companies: HR Signal and VividFront, discuss AI's role in the global economy with VividFront's President, Madison Riddell. They...

For Vishnu Chandran, CEO of Wild Republic, actions speak louder than words. Vishnu joins VividFront’s Director of B2B Marketing, Kyle Mollison, to talk mission-based business, how corporate social responsibility plays into marketing, how to build your brand by doing good, and the importance of being authentic. If you’re serious about making a difference with your business, you’ll want to listen to...

On this episode of (Mini) Marketing Moves, VividFront's Paid Media Specialist Amy Kessler dives into the world of AI (artificial intelligence) in the digital marketing landscape. Listen now to learn the ins and outs of how AI works, and 3 ways it’s revolutionizing digital marketing.

Crafting a go-to-market strategy in the alluring SaaS space requires confidence and content. Gerald Hetrick , CEO of manufacturing operations platform Docket , repeat tech entrepreneur, and EOS Implementer, chats with VividFront ’s President, Madison Riddell, about his approach to building B2B brands that sell. Gerald unpacks why he chose the tech industry, his velocity vs. quality mindset for pro...