Marketing Moves

This episode of Marketing Moves features Blake Babcock, VP of Client Engagement at Staffing Solutions Enterprises, in a conversation about the power of personal branding in today’s professional landscape. Blake shares insights from his journey in the staffing industry, the evolving world of recruitment, and how professionals can align their personal brands with company values to build trust and cr...

This episode of Marketing Moves features Owen Hester, CEO and founder of LPx, a platform revolutionizing private fund reporting and investor relations. Owen shares his journey from finance to entrepreneurship, the challenges of marketing a SaaS product in a complex industry, and the growing need for transparency in fund administration. The conversation explores the distinctions between private equ...

This episode of Marketing Moves features Ryan Schreiber, founder of Streamline, an app simplifying the streaming experience by consolidating sports, shows, and movies in one platform. Ryan shares his journey of launching Streamline, balancing startup life with fatherhood, securing funding, and building a loyal community. He highlights the app’s unique social features, sports integration, and user-...

This episode of Marketing Moves explores the power of branding core values in shaping business culture and client relationships with Heidi Baumgart, co-executive director of the Small Giants Community. Heidi shares her leadership journey and insights on how well-defined values drive decision-making, employee engagement, and customer loyalty. The conversation offers practical strategies for integra...

On this episode of Marketing Moves, we chat with David Sylvan, Chief Strategy, Innovation, and Marketing Officer at University Hospitals and President of UH Ventures, about the intersection of healthcare innovation and marketing. David provided insights on UH Ventures’ approach to tackling industry challenges through internal development and external partnerships, the role of hospital-affiliated v...

On this episode of Marketing Moves, we sat down with Darlene Campana, Owner and President of Direct Opinions, to explore the power of customer feedback in driving business growth. Direct Opinions uses customized surveys to uncover valuable insights for B2B and B2C organizations—going beyond satisfaction scores to truly understand customer experiences. Darlene shares her expertise in market researc...

On this episode of Mini Moves, we chatted about why HubSpot stands out as a comprehensive CRM solution. We explored HubSpot's marketing-friendly features, which are grounded in inbound principles, and the critical role of team buy-in for successful adoption. We also share tips for evaluating business processes and data models before integration, discuss common CRM pitfalls, and explain why HubSpot...

On this episode of the Marketing Moves podcast, we interviewed Lindsey Gamble, an Influencer Marketing & Creator Economy Consultant and Advisor, recognized as a LinkedIn Top Voice in the Creator Economy. Lindsey shares his journey to becoming a prominent industry expert, with insights from his time at Mavrck (now Later). The discussion explores the evolution of influencer marketing, the rising imp...

On this episode of Marketing Moves, we interviewed Justis Mendez, managing partner at OneSixOne Ventures, about his inspiring rise from a challenging upbringing to leading the way in venture capital. Mendez shares his journey in the tech industry, his work supporting startups in enterprise software and government tech, and the key role of community and relationships in the startup ecosystem. The c...

In this episode of Marketing Moves, we sat down with Mac Anderson, co-founder and chief commercial officer of Cleveland Kitchen, the top kraut and kimchi brand in the U.S. Mac shares the journey from farmers' markets to CPG success, revealing key marketing strategies, the power of influencer partnerships, and the role of consumer education in promoting fermented foods. Discover how Cleveland Kitch...

On this episode of Marketing Moves, we sat down with Matt Buder Shapiro, Chief Marketing Officer of Vytalize Health, to explore the strategies behind the fastest-growing private company in the U.S. Matt shares his entrepreneurial journey, insights into Cleveland's thriving startup scene, and the innovative tactics driving success in healthcare marketing. From cultivating trust with primary care ph...

In this episode of Marketing Moves, we chatted with Franco Kraiselburd, the founder and CEO of Asclepii, a biotech startup redefining regenerative medicine. Franco discusses his inspiring journey from scientist to entrepreneur, the groundbreaking Artemis technology, and his mission to make advanced medical treatments affordable and accessible to all. Along the way, he shares valuable insights on m...

In this episode of Marketing Moves, John Ghiorso, founder of Orca Pacific, shares his journey from leading a top Amazon-focused agency to creating a venture studio for scaling marketing agencies. He discusses the importance of timing, niche specialization, LinkedIn strategies, and streamlining operations with the Entrepreneurial Operating System (EOS). John also highlights the role of strong gener...

In this episode of Marketing Moves, we sat down with Adam Wilde, CEO of TRG Multimedia, as he shared how his company is redefining content creation through high-quality video, photography, and CGI. From his journey as a creative professional to TRG's innovative approach to storytelling, Adam dives into the importance of investing in quality content to scale your brand. Learn about TRG's comprehens...

In this episode of Marketing Moves, we sat down with Connor Balderson, Marketing Manager at Market Garden Brewery, to uncover the art and strategy behind marketing in the craft beer industry. From maintaining brand authenticity to building impactful partnerships, the conversation dives deep into how the brewery balances tradition, innovation, and community engagement. Tune in to explore the evolvi...

In this episode of Mini Moves, our team sat down to unpack the evolving world of marketing attribution. As privacy regulations and the decline of third-party cookies reshape attribution, we share strategies for measuring meaningful conversions throughout the funnel. We also discuss the role of AI and media mix modeling in tackling these challenges, offering listeners a fresh, holistic approach to...

In this episode of Marketing Moves, we sat down with Dan Perella, a trailblazer in the consumer products industry, to explore his journey from co-founding Ideastream Consumer Products to helping lead Chagrinovations. Dan shares invaluable lessons on the power of consumer feedback in shaping success​​ful products, overcoming scaling challenges, and building lasting relationships with suppliers. He...

Dana Allender, Founder of SUN - We Grow You, and Kyle Mollison, Director of B2B Marketing at VividFront, dive into a dynamic debate on whether sales or marketing leads the way in B2B success. Dana focuses on relationship-building and understanding customer needs, while Kyle highlights the power of targeted strategies and AI-driven personalization. They emphasize the importance of aligning both tea...

On this episode of Marketing Moves, we sat down with Andrew Rising, Managing Partner of Encore Venture Labs, a Cleveland-based venture studio. Listen as Andrew talks about his professional journey, Encore’s mission to fuel regional growth by tapping into Cleveland’s industrial roots, and the studio’s unique approach to building businesses from scratch. Andrew discusses the power of founder-led mar...

In this episode of Marketing Moves, we sat down with Brooke Sirak, VP of Kaulig Capital, to talk about her path into investment banking and her current leadership role. She shares insights on building meaningful relationships post-COVID, overcoming challenges for women in finance, the importance of mentorship, and achieving work-life balance. Plus, she offers inspiring advice for women stepping in...

On this episode of Marketing Moves, we are joined by Rachna Lathar, Commercial Strategy Director at Jumpstart, to talk about the impressive growth of Ohio VC Fest. Learn how the event scaled from 550 to 700 attendees in just nine months through strategic marketing, featuring LinkedIn outreach, personalized communication, and more. Rachna also shares event highlights, from startup showcases to a pa...

In this Mini Moves, we sat down with Kyle Mollison, the Director of B2B Marketing at VividFront, to explore how small and mid-sized B2B brands can create scalable digital go-to-market strategies. Drawing from his extensive background in industrial B2B advertising, the conversation compares digital/inbound strategies with sales-led approaches and emphasizes how SMBs can leverage digital experiences...

In this episode of Marketing Moves, we chatted with AI education expert Doan Winkel about his journey to becoming a pioneer in AI-driven learning. Listen as we explore how AI is transforming education by boosting efficiency, personalizing learning experiences, and reshaping teacher-student interactions. Doan also shares practical AI applications in the classroom and addresses common misconceptions...

In this episode of Marketing Moves, we sat down with Kris Snyder, Chief Revenue Officer at Ninety and founder of Impact Architects. Kris shares his entrepreneurial journey, from growing up in a farming community to scaling companies like Vox Mobile during the dot-com era. Learn how EOS (Entrepreneurial Operating System) helps streamline operations, and discover how Ninety's platform is driving dat...

In this episode of Marketing Moves, we chat with Natalie Bell, a prominent content creator and founder of The City Social. Natalie shares her journey and offers insights into her approach to social media and shares her story on building a singles community through The City Social. Natalie's story illustrates the intersection of personal authenticity and strategic planning in building successful so...