Marketing Moms

In this episode, Kate Crane — founder of Direction Over Perfection and former DoorDash and OpenTable exec — joins us to share the job search skills no one taught you but everyone needs. We learn how she teaches young people to “fish”, the art of asking for advice instead of help, why professional development should start sophomore year of college, and how you really should be using AI in your job...

Most brands don't lose because they're inferior. They lose because they're indistinguishable. In this episode, Kelly sits down with John Gumas, President of Commit Agency and one of the country's leading authorities on Challenger Brand Marketing® — to talk about the one thing most marketing skips entirely: real Discovery. Not research that produces data, but the kind of deep, u...

Neal Foard breaks down the human psychology of persuasion, why people buy on emotion and justify on logic, and how the fundamentals of great advertising storytelling apply to every pitch, presentation, and conversation you'll ever have. We talk about why life gets easier when people like you, why the best brands celebrate their customers instead of themselves, and why in the age of AI, storyt...

The career ladder was never a guarantee — but for a long time, it was a map. Now the map is gone. McKinsey estimates 375 million workers will need to switch occupational categories by 2030. The World Economic Forum says 44% of core skills will be disrupted within five years. The world of work evolved. The systems we use to evaluate careers didn't. That gap is where capable people get stuck. I...

They built the careers. They climbed the ladder. And then, at 50-something, they walked away — and started something of their own. Gen X women now make up 69% of women business owners in America, and research shows that founders over 50 are nearly twice as likely to build successful companies as founders in their 30s. So what's driving this wave, and what does it actually take to make the lea...

Christine Blosdale — The Expert Authority Coach™ — joins Kelly Callahan-Poe to tackle the real reason talented marketing and advertising professionals stay invisible: not lack of skill, but lack of positioning. With 25+ years of experience building brand visibility for entrepreneurs and thought leaders, Christine shares her 5-step Expert Authority Framework to help you go from best-kept secret to...

In this episode, Kelly sits down with Javier Lozano, Jr., Founder of Bolder Media Co. and Fractional CMO. Javier breaks down exactly what "going fractional" means, how it differs from consulting or agency work, what kind of companies need it and when they finally make the call, and what senior marketers need to have in place before they can make the leap — including the non-negotiable sk...

Zander Sprague — TV host, award-winning author, Licensed Professional Clinical Counselor, and self-described "God of Enthusiasm" — has built his life's mission around helping people make the EPIC choices that create an EPIC life. For Zander, EPIC isn't just a buzzword: it stands for Every Pilgrimage Involves Commitment, and his own pilgrimage began in the most painful way imagi...

What happens when a marketer walks into a boardroom speaking the wrong language? Behavioral marketing strategist and CMO Rich M. Smith unpacks why the gap between marketing and the C-suite isn't a personality conflict — it's a predictable cognitive phenomenon. Rich breaks down how loss aversion, outcome bias, and WYSIATI quietly sabotage marketing budgets, and what it takes to translate...

What if your audience personas told you not just who people are, but how they actually make decisions? In this episode, Kylee Ingram, co-founder and CEO of Wizer, explores decision intelligence, cognitive diversity, and the seven decision profiles that shape how people process information, weigh risk, and act. She unpacks why traditional personality tools fall short, how bias and groupthink weaken...

Most people wait until something goes wrong — a layoff, a bad review, a gut feeling that something's off— before they think about their career. But what if you treated it like your health, with regular checkups before the symptoms get serious? In this episode, executive coach Wes Ehnert of Vertical Path Coaching & Consulting breaks down what a career checkup actually looks like: auditing...

What if the key to your success at work isn't on any performance review? Executive and leadership coach M. Nora Bouchard introduces the concept of Hidden Metrics — the internal gauges built around your values, strengths, and what truly drives you, not your boss's KPIs or your company's SMART goals. Nora breaks down her simple equation for uncovering yours, tackles whether you should...

Tom Martin, author of The Invisible Sale , reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of influence. He breaks down the science of persuasion and shares how professionals can navigate the confidence tightrope when presenting to decisi...

Gal Borenstein, creator of the GUARDIAN Digital Trust Framework™, reveals how brands can build resilience in the age of misinformation. With $800 billion in e-commerce influenced by fake reviews and deepfakes threatening credibility, we discuss practical strategies for establishing transparency, ensuring accountability, and fostering authentic trust with both customers and employees.

Learn from Life & Career Coach Sophia Mikelionis why putting life before work isn't just semantics—it's a complete reframe of how ambitious women can lead without burning out. Sophia shares the common traps that keep high-achievers stuck, how to build non-negotiables that actually stick, and why self-leadership (not burnout recovery) is the missing piece in sustainable success.

🎙 Insider Tips to Land Your First Job — What New Grads Need to Know Landing your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what employers actually see . In Episode 79 of the Two Marketing Moms Podcast , career expert and author Beth Hendler-Grunt breaks down exactly how new grads can stand out, get noticed, and...

Feeling stuck on the career merry-go-round—same routines, same results, going in circles? Dr. Cynthia Bentzen-Mercer, USA Today bestselling author of Now, Near, Next , shares her powerful framework to help high-achieving women stop waiting to be "ready" and start intentionally designing what's next. Learn how to identify when your career no longer fits, remove guilt from ambition, a...

Merry Korn, author of Fired to Inspired , shares how she transformed being fired into building a 1,300-employee social enterprise and reveals her three-pillar framework for turning career setbacks into breakthroughs.

Too many women still question whether they’re “good enough” to lead. In this episode, leadership expert Liz Weber—author of Don’t Let ’Em Treat You Like a Girl and What Women in Leadership Need to Stop Doing —shares how to quiet self-doubt, stop hesitating, and consistently show you belong at the table by leading with confidence, clarity, and conviction.

In this episode, Daria Rudnik, author of CLICKING and executive coach, reveals why the traditional "leader as hero" model is broken and shares her 5-pillar framework for building self-sufficient teams that thrive through disruption. She explains how to use AI as a connector rather than a replacement for human thinking, why most leaders unknowingly create bottlenecks, and the practical fi...

The Movie Trailer Mindset What if you could transform your business introduction from forgettable to unforgettable in just 10 seconds? In this episode of the Two Marketing Moms Podcast, host Kelly Callahan-Poe sits down with Aurora Winter, bestselling author and TV producer, to explore how Hollywood storytelling techniques can revolutionize the way entrepreneurs communicate. Ditch the Boring Intro...

In this episode, Dr. David G. Smith reveals why 96% of women see real progress in gender equality only when men are actively engaged as allies—and why the biggest barrier isn't #MeToo fears, but outdated zero-sum thinking that equity for women means loss for men. From addressing the mentor hesitation to exploring how fair share caregiving at home unlocks workplace equity, David offers a pract...

Entrepreneurs don’t burn out from working hard—they burn out from working against their natural energy flow. In this episode, Joanna Zhang reveals how aligning your mindset, vibration, and soul purpose creates clarity, calm, and sustainable success.

Learn how to own your value at work by communicating your impact, setting healthy boundaries, and leading with confidence—without burning out.

Learn how to navigate life’s challenges with confidence by strengthening three core muscles: capacity, communication, and community. Building these skills now equips you to handle future crises—whether personal or professional—with clarity and resilience.