Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy sits down with Eric Colbert, who is the COO and partner of Spark6, a creative agency that specializes in leveraging technology to help drive business goals. The two discuss what steps business owners need to take when trying to develop their own app. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Market...

In this episode, Stacy sits down with Mike Begg, who is the Co-founder and Chief Strategist of AMZ Advisors, a full-service eCommerce consultancy. The two discuss how to maximize your sales on Amazon, as well as all there is to know about finding success in eCommerce marketing. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our M...

In this episode, Stacy interviews Hollywood Branded client point Vatche Arabian, Director of Content Marketing at FLIR Systems on why product placement in TV, Film and Music and branded content with Influencers, works as a core marketing strategy for FLIR thermal cameras. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Marketi...

  In this episode, Stacy sits down with Andrew Rey who is the CEO of Flow Business Funding, as well as the best-selling Author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to Business.  The two discuss how to obtain corporate credit in order to grow your business, without ruining your finances. Check here for some notes Hollywood Branded Refre...

In this episode, Stacy sits down with Terry Hale, who is an expert in commercial real estate investing as well as an author of educational curriculums and trade and business magazines.  The two discuss how Terry has used educational marketing to build his brand and gain a multitude of clients. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes w...

In this episode, Stacy sits down with Hamlet Azarian, who is the CEO of LinkSignal, where he uses his marketing, technical, and operational skill sets to deliver long-term scalable growth to companies of all sizes. The two discuss what SEO Strategies can be used to drastically increase monthly traffic, as well as what type of growth hacks you should be using in order to effectively and efficiently...

In this episode, Stacy sits down with Tim Fitzpatrick, who is the founder and President of Rialto Marketing.  The two discuss how important it is to have a plan and know the fundamentals when trying to market digitally.  That being said, Tim believes that marketers can find more success by being organized and sticking to the basics! Check here for some notes Hollywood Branded Refresher E...

In this episode, Stacy sits down with Susan Webber Gatto, who is the president of SWG Consulting. The two discuss how content creators can fund their programming through sponsorships and product placement, as well as the errors that many producers and brands make along the way. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our M...

In this episode, Stacy sits down with Lou Carlozo, who is the Founder and President of Carma Productions.  The two talk about what steps you need to take in order to win the content war, and how to "pull" instead of "push" so you can create your best material. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Marketing Mist...

In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns.  The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term b...

In this episode, Stacy sits down with Special Agent Brian Watson, who currently serves as the Public Information Officer for the IRS-CI Phoenix Field Office where his job is to publicize major financial crimes that they investigate and sentence. The two discuss how to avoid tax frauds and financial scams, in your personal and professional life. Check here for some notes Hollywood Branded Refresher...

In this episode, Stacy sits down with Ian Drummond, who is both her husband and her co-partner at Hollywood Branded, which is an agency that focuses on creating pop culture partnerships, such as product placement, influencer marketing, and celebrity endorsements, for brands. The two discuss how they have managed to create and maintain company culture during this time, as well as all there is to kn...

In this episode, Stacy sits down with Mike Mayer, who is the owner and CEO of Main Event Digital, a digital marketing agency that specializes in web design, SEO, and e-commerce services. The two discuss Mike’s experience in digital marketing, as well as what he believes to be the best practices in e-commerce and B2B marketing strategies. Check here for some notes Hollywood Branded Refresher Episod...

In this episode, Stacy sits down with self-taught programmer Thibaud Clement, who is the CEO and Co-Founder of Loomly. The two discuss the importance of working together, as well as the ways in which marketers can better collaborate with their team members and clients. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Marketing...

In this episode, Stacy sits down with Mark Viniello, who is both a special effects make-up artist and an entrepreneur.  He has worked on hit tv shows and films, such as Stranger Things and Lord of The Rings, and has now gone on to create his own business, Enchantails, which sells mermaid tale-turned sleeping bags. The two discuss Mark’s experience in Hollywood, as well as what inspired him to...

In this episode, Stacy discusses why product placement is a massive business that still remains a mystery.  Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Marketing Mistakes podcast EP 22: Marketing To The Beat Of Music Video Product Placement EP 21: Product Placement Case Study – Securing Trade Out Opportunities In Holl...

In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year.  Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past interviews below: EP 80: Product Placement Trade Out Opportunities in Hollywood TV and Film EP 76: Cannabis and Product Placement Content Mar...

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: Ep 9: Creating Celebrity Endorsement Safeguards EP 6: Hacks To Encourage Celebrity To Come To Your Event Ep 4: More Secrets to Successful Celebrity Events EP 3: The Secrets To Su...

In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: Ep 26: The Risks And Costs Of...

In this episode, Stacy shares the reasons why brands need to build a more robust entertainment marketing program versus hoping for one off-wonders, and provides insights on what makes a program successful.  Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: Ep 27: 8 Step Guide To How Much To Spend On Social Influence...

In this episode, Stacy sits down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency.  He is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days,” a book that helps entrepreneurs strengthen their family and their business. The two discuss what mistakes to avoid in developing a digital marketing strategy,...

In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing practice. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past interviews below: EP170: Understanding The Intricacies Of Product Placement with Dominic Artzrouni | Concave Brand Tracking EPS157 How Brands Use Retro Produc...

In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks. Check here for some notes Hollywood Branded Refresher Episodes` Check out some of the past interviews below: EP134: Redefining SEO With Jaso...

In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee.  The two discuss how to create a growth plan and bust through your beliefs that are holding you back. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the pa...

In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth.  The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust. Check here for some notes Hollywood Branded Refresher Episodes Check out so...