Marketing Mistakes (And How To Avoid Them)

In today’s episode, Stacy sits down with Alex Sinatra, who is the CEO and Founder of Your Potential For Everything , a strategic sports consulting business that helps women and minorities grow in the sports and esports industry. The two touch on Alex’s background in marketing, journalism, sports, and law, and discuss the ways in which student athletes can monetize their name and likeness. Alex sha...

Product placement strategy is a crucial component in the success of any brands. In this episode, Stacy discuss three important steps for planning your product placement campaign and how they can help you achieve desired results! Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episode we’ve covered on this topic: EP 2: How To Make Product Placement Magic Ha...

In today's episode, Stacy sits down with Amanda Rabideau, who is the CEO of Arch Collective, a company that takes on a unique approach to marketing for post-A-series, B2B tech start ups. The two discuss why businesses should consider fractional CMO's and freelancers, as well as the benefits of hiring part-time employees. Amanda also shares her 3 step process for taking on clients, and why she favo...

In today’s episode, Stacy sits down with Michael Buzinski, who is the CMO of Buzzworthy Integrated Marketing, and the author of the best-selling book The Rule of 26. The two discuss the difference between DIY-ers and buyers, as well as the necessary connection between authenticity and marketing. Michael also gives his insights on using call-to-actions, and designing websites. In addition, he also...

In this episode, Stacy sits down with Dre Fox, who is a social media coach, blogger, speaker, and the CEO of TimeOfDre Media, a media consulting firm that helps women monetize their message through online platforms. The two discuss how to profit off your socials, and build a brand for you, or your business. They touch on key differences between marketing yourself and marketing your brand, as well...

In today’s episode, Stacy sits down with Spencer Brooks, who is the Founder and Principal of Brooks Digital, a digital firm that helps health nonprofits improve their online presence. The two discuss the importance of finding your niche, building a great website, and discovering the digital metrics that actually matter. Spencer also shares his “agile” project management philosophy, and why be beli...

In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the...

In this episode, Stacy sits down with Wayne Mullins, who is the Founder and CEO of Ugly Mug Marketing.  Wayne shares his philosophy of "results based marketing" and why he thinks businesses should stay wary of vanity impressions, and other certain metrics. The two also discuss why businesses need to put work into their websites and socials in order to utilize these platforms as effective tool...

In this episode, Stacy sits down with Katie Dooley, who is the Founder and Brand Strategist at Paper Lime Creative, a Canadian design agency that helps businesses amplify their branding. Katie shares why it's important for businesses to invest in great graphics and identify their ideal customer. The two also discuss color theory and why businesses should be consistent in their branding, such as st...

In this episode, Stacy sits down with Ann Bennett, who is the CEO and Founder of Ann Bennett Marketing. Ann shares why it's important for entrepreneurs to avoid overextending themselves and to discover their brand archetype. Whether you're a geek, nurturer, disruptor, or innovator, Ann believes that its best for entrepreneurs to always remain authentic. The two also discuss the importance of disco...

In this episode, Stacy sits down with Lauren Kennedy, who is the Chief Marketing Nerd of Coastal Consulting—a firm that helps organizations create an automated and personalized customer experience by helping them leverage HubSpot and Salesforce. The two discuss the importance of creating a persona, and the do’s and don’ts of HubSpot sequences. Lauren also talks about the approach businesses should...

In this episode, Stacy sits down with Rachel Wagner, who is the Director of Brand Partnerships at Hollywood Branded.   Rachel talks about her experience in branded entertainment and the production side of partnerships. She also provides some examples of memorable moments she’s made possible in her career, including putting J.Lo in a Fiat at the AMA’s. The two also discuss the ways in whi...

In this episode, Stacy sits down with Seth Fry, who is the President of Big Frey Promotional Products, where he helps organizations gain exposure and build comradery through providing them with branded merchandise, apparel, and gifts. From mouse pads to tumblers to fidget spinners and face masks, the two discuss which types of promotional products are the best additions to your company's "swag kit...

In this episode, Stacy sits down with Brittany Gilman, who is the CEO of BG Sports Enterprises, where Brittany builds brand partnerships campaigns for professional athletes. The two discuss how to create the perfect partnership with an athlete, as well as the risks that brands should consider when working with these types of figures. Brittany also provides some insights that brands should keep in...

In this episode, Stacy sits down with Phillip Ramsey and Bryan Dewhurst, who are the co-founders of Uncommon Wealth Partners. They are financial planners that think differently about money and provide clients with information beyond retirement planning by helping them define goals, implement plans, and create wealth. The three discuss how you can better invest in yourself, your business, and maybe...

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP 55: 3 Ways Apps Can Work With Influencers, Celebrities And Content M...

In this episode, Stacy sits down with Mariya Palangian, who is the CEO and founder of GlobFly, a company that specializes in targeted city takeovers, and Roma Leaf, a health and wellness brand that focuses on the benefits of CBD. Mariya shares with Stacy her experience in city takeovers, and discusses how keeping it local has helped her health and wellness brand grow. She tells brand owners that i...

Stacy talks with you about how award shows have become a great marketing opportunity for brands. She discusses the best way to leverage opportunities like The Oscars, and what makes it such an incredible platform for companies looking to spread awareness of their products or services through TV ads during major events. Check here for some notes Hollywood Branded Refresher Episodes Check out some o...

In this episode, Stacy sits down with Mari-Liis Vaher, who is the CEO of Powerful Marketers, where she helps businesses, around the world, strengthen their teams and relationships. The two discuss Mari-Liis' holistic approach to marketing, as well as the tools she uses to help her clients find success. Mari-Liis reminds marketers that creating a balance between your personal life and your professi...

In this episode, Stacy discusses the importance of a Public Relations plan for your brand. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: Ep 43: 7 Steps To Create A Product Placement Program Ep 38: 10 Reasons For Product Placement Ep 35: Why Product Placement Provides An Advertising Solution To TV Clutter Ep 33: Histo...

In this episode, Stacy sits down with Melissa Howell, who is the Director of Client Partnerships at Wilkins Media, an out of home specialist firm based in New York City. The two discuss Melissa's unique, millennial perspective of an old school industry, and how she convinces digital and social heavy brands to take a chance on out of home advertising. Check here for some notes Hollywood Branded Ref...

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: Ep 43: 7 Steps To Create A Product Placement Program Ep 38: 10 Reasons For Product Placement Ep 35: Why Product Placement Provid...

In this episode, Stacy sits down with Margarita Monet, who is the founder and lead vocalist of the rock band, Edge Of Paradise.  The two discuss Margarita’s experience as a musician, as well as how marketing and social media have been important tools to driving the band’s success. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered...

In this episode, Stacy sits down with Mickie Kennedy, who is the President of eReleases, a traditional press release distribution company that helps small businesses, authors, and startups increase their visibility and credibility. The two discuss what tips and tricks you should use to create an eye-catching press release that will help move the needle for your brand. Check here for some notes Hol...

For our 251st episode, Stacy sits down with Dylan Ogline, who is the founder of Ogline Digital. The two will be talking all things digital marketing, and Dylan will offer his perspective on direct response advertising, as well as how it leads to business growth. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on our Marketing Mistake...