Hollywood Branded

Marketing Mistakes (And How To Avoid Them)

Business EN ↓ 400 episodes

Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mista...

Author

Hollywood Branded

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jun 27, 2024

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Episodes

9 Reasons Why Programmatic Advertising Doesn't Work For Product Placement 17.05.2017

In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

7 Steps To A Celebrity Social Media Campaign 10.05.2017

In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

9 Steps To Get Your Brand On A Talk Show 03.05.2017

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

Marketing To The Beat Of Music Video Product Placement 26.04.2017

In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.

Product Placement Case Study – Securing Trade Out Opportunities In Hollywood 20.04.2017

In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.

Cracking 15 Steps For Celebrity Influencer Buy In 12.04.2017

In this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.

The Differences Between Advertising, PR And Entertainment Marketing 05.04.2017

In this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.

10 Tips For Social Media 31.03.2017

In this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.

Do You Want To Hire A Celebrity Or A Celebrity Influencer 30.03.2017

In this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.

Get Consumers To Remember Your Brand Faster 28.03.2017

In this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.

How Brands Use Retro Product Placement For Branding 23.03.2017

In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain authentic and memorable connections to the audience.

The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads 21.03.2017

In this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.

How To Secure The Right Influencer For Your Brand 20.03.2017

In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.

How Much Does Product Placement Cost 17.03.2017

In this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

How To Create More Successful Instagram Posts 17.03.2017

In this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.

How To Get Your Brand In Celebrity Swag Bags 16.03.2017

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

Creating Celebrity Endorsement Safeguards 15.03.2017

In this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement partnerships.

Finding Out If Your Instagram Influencer Has Fake Followers 14.03.2017

In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!

3 Steps Not To Miss For Product Placement 11.03.2017

In today’s episode, Stacy shares 3 important steps in planning a product placement strategy for your brand, and how they can help you achieve desired results. She also discusses the importance of knowing your key demographic, and understanding how you do, and do not, want your brand to be portrayed. She also touches on the importance of taking immediate action in order to secure your partnership.

Inviting A Celebrity To Your Event 10.03.2017

In this episode,Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs from the experience.

4 Common Myths About Product Placement 07.03.2017

In this episode, Stacy debunks the myths of product placement.

More Secrets to Successful Celebrity Events 06.03.2017

In this episode, Stacy share the rest of her tips for successful celebrity branded events.

The Secrets To Successful Celebrity Event 05.03.2017

In this episode, Stacy shares the first five steps to celebrity event sponsorships that brand managers should take before activating their events partnership.

How To Make Product Placement Magic Happen 04.03.2017

In this episode, Stacy shares three reasons why brands can win big time on screen and still make affordable product placement magic happen.

How Social Influencers Make Money 28.02.2017

Join Stacy Jones, the CEO and founder of Los Angeles entertainment marketing agency Hollywood Branded for Marketing Mistakes (And How To Avoid Them). In this episode, you'll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR. Check here for the show notes Branded Refresher Episodes Check out some of the pas...

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