Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy shares 6 ways that you can measure your product placement campaign.

In this episode, Stacy shares four ways to engage consumers through fashion partnerships.

In this episode, Stacy shares 6 ways scary content actually increases sales for brands willing to work with the horror genre.

In this episode, Stacy discusses the realities of paid product placement today

In this episode, Stacy explains how a TV show comes into existence, the benefits to brands who participate in product placement with these TV pilots – and why it’s worth the risk spending resources and time on an opportunity that may never see the light of a TV screen.

In this episode, Stacy discusses how your brand can create sales success through talk show partnerships.

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.

In this episode, Stacy shares seven key steps to take to help increase your brand’s product placement campaign success.

In this episode, Stacy discusses the top 10 Decision Makers involved in product placement.

In this episode, Stacy shares 10 tips that can help a brand better use their own social media at brand sponsored events.

In this episode, Stacy shares six steps you need to know to start working with social influencers.

In this episode, Stacy discusses the importance of social media influencers and their impact on a brand's sales.

In this episode, Stacy shares ten reasons why brands utilize product placement as part of their marketing and advertising strategies.

In this episode, Stacy shares tips on how to get major consumer engagement by strategically partnering your brand with an entertainment property.

In this episode, Stacy discusses what to do after your brand completes an influencer marketing campaign.

In this episode, Stacy discusses why production placement provides an advertising solution to the clutter and fragmentation of television today.

In this episode, Stacy shares three reasons why micro-influencers create affordable influencer marketing that gets engagement.

In this episode, Stacy discusses the history of product placement, where the business is today and how productions can become better partners to brands.

In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some of the top brand celebrity endorsements around the world.

In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.

In this episode, Stacy discusses whether the business of product placement is best kept a secret.

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

In this episode, Stacy discusses the importance of a Public Relations plan for your brand.

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide onwhat you need to know before undertaking such a campaign.

In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.