Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy sits down with Jodi Daniels, the CEO and founder of Red Clover Advisors.   The two discuss why it is important for businesses to be knowledgable about current privacy laws and its impact on customer data collection, digital governance, and online data strategy.

In this episode, Stacy sits down with CEO of Women Conquer Business, Jen McFarland. The two discuss Jen's three pillars for becoming a great business leader and little ways to distinguish yourself in the growing economy.

In this episode, Stacy sits down with Mike Watts, the CEO and founder of DMD Products, LLC and LoveHandle. The two discuss the importance of taking risks and what it takes to be a successful entrepreneur.

In this episode, Stacy sits down with the Facebook Group expert and the founder of The Savvy Action Taker Entrepreneur Academy, Iryna Shevchenko. The two discuss how service providers and entrepreneurs can make money with Facebook Groups and run a more successful online business. 

In this episode, Stacy sits down with CEO and founder of McLellan Marketing Group, Drew McLellan. The two discuss the many ways in which you can enhance your business and transform it from being good to great by addressing everyday issues that can occur and small changes that can make a huge difference. 

In this episode, Stacy sits down with founder and director or Concave Brand Tracking, Dominic Artzrouni. The two discuss how product placement has evolved over the years and the ways in which it is most effective in the current market.

In this episode, Stacy sits down with founder and CEO of Vocal Awareness, Arthur Joseph. The two discuss the importance of the human voice and the effect it can have on success in the work place and in every day life.

In this episode, Stacy sits down with Vice President of Sales and Account Management at Critical Mention, Zack Jenkins. The two discuss the benefits of exposure and the ways in which you can maximize your PR.

In this episode, Stacy sits down with strategic advisor and coach, Mark Green, the founder and president of Performance Dynamics Group.  The two discuss the best ways to maximize productivity in the office from multiple angles ranging from clients, employees, and effective leadership tactics.

In this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for iteration.    

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.” The two discuss just how much a company’s success is dependent upon a well-developed mission, strategy, and action plan.

In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it can be done most effectively. 

In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing and promotions on Blockchain and how this technology is enabling new ways to provide value, monetize IP’s, and secure two-way value exchange.

In this episode, Stacy sits down with Preston Alder, the CEO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of your company.

In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business inquiries, and how you can convert your connections into customers. 

In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!

In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.

In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about making successful brand integrations with music videos and influencers. 

In this episode, Stacy discusses how to take advantage using vintage logos or brand packaging as placement to stand out from the competitors and increase sales.

In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show partnerships. Courtney's LinkedIn

In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.

In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and combat influencer fraud on Instagram.

In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and which ways to do it right.  

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.

In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in promoting your brand.