Marketing Minute with Paige C. Clark

Welcome back to The Rules Small Business Owners Should Follow Online. Rule #3: If you have a business account, you must respond to DMs, comments, tags, and mentions. In this episode of Marketing Minute, Paige explains why social media engagement is not optional for small business owners. Ignoring DMs or comments is like letting your business phone ring or leaving emails unanswered. Every response...

Welcome back to The Rules Small Business Owners Should Follow Online. Rule #2: Don’t trash your clients on social media. In this episode of Marketing Minute, Paige explains why publicly complaining about clients—even in a joking or vague way—can damage your brand, erode trust, and push potential customers away. While venting about difficult client experiences might get engagement or views, it sign...

Welcome to the series: The Rules Small Business Owners Should Follow Online. In this episode of Marketing Minute, Paige breaks down Rule #1—why your business profile should not look like your personal profile. If someone follows your business, it’s because they want your expertise, your services, and your value—not random personal updates. Learn why staying aligned with your brand promise online b...

AI tools like ChatGPT and other large language models are rapidly changing how marketers work. In this Marketing Minute, Paige breaks down how AI is being used in marketing today—from writing landing page copy and social media captions to brainstorming ideas and drafting email campaigns. She also shares a more advanced (and slightly nerdy) way to use AI: data analysis. By uploading performance dat...

AI tools like ChatGPT, Claude, and Gemini are becoming part of everyday business operations—but how should you actually be using them? In this Marketing Minute, Paige breaks down how small business owners can thoughtfully evaluate AI in their marketing and operations. Instead of blindly adopting every new tool, this episode encourages entrepreneurs to reflect on their values, budget, time, and out...

Instagram and TikTok are competing hard for attention—and Instagram’s new editing app, Edits, is a direct response to TikTok and CapCut. In this Marketing Minute, Paige explains how platforms reward early adopters of new features, why using Edits can help your Instagram reach, and how learning these tools can make content creation faster and easier. You’ll learn why experimenting with new tools ma...

TikTok strongly favors content created using its own tools—and if you’ve ever edited a video elsewhere and seen your reach tank, this Marketing Minute explains why. Paige breaks down how TikTok prioritizes native editing, why the platform encourages creators to stay inside the app, and the two TikTok-approved ways to edit your videos. You’ll learn when to edit directly in TikTok, when CapCut makes...

Choosing a video editing tool isn’t just about features—it’s about where your content is going, how long it is, and who’s editing it. In Part 2 of this Marketing Minute series, Paige explains how to think strategically about video editing, when outsourcing makes sense, and why low production value doesn’t equal low-quality content. You’ll also learn why consistency, practice, and strong messaging...

Social media has turned all of us into filmmakers—but choosing the right video editing software doesn’t have to be overwhelming. In Part 1 of this Marketing Minute series, Paige breaks down the growing landscape of video editing tools and explains the most important rule when choosing one: use the tool that fits your workflow and that you’ll actually use. From native editing tools to platforms lik...

Editing photos for social media doesn’t require complicated or expensive tools. In this Marketing Minute, Paige breaks down the best photo editing options for small business owners—from native editing inside Instagram and TikTok, to accessible tools like Canva, to more advanced options like Lightroom. You’ll learn which tools make sense depending on how much control you want, your budget, and how...

Choosing the right graphic design tools can make creating content easier—or unnecessarily complicated. In this Marketing Minute, Paige breaks down the three main tiers of graphic design software for small businesses, from professional Adobe tools to collaborative platforms like Figma and beginner-friendly options like Canva. You’ll learn which tools make the most sense depending on your needs, you...

Managing social media doesn’t have to be overwhelming—or expensive. In this Marketing Minute, Paige breaks down what social media schedulers are, when to use them, and why native scheduling inside each platform is often the best budget-friendly option for small businesses. You’ll learn the pros and cons of third-party scheduling tools, the limitations of native scheduling, and how scheduling conte...

If you want repeat customers and stronger referrals, your Net Promoter Score matters more than you think. In this Marketing Minute, Paige explains what NPS really measures, why low scores are a signal—not a failure—and how client feedback plays a critical role in improving customer experience. You’ll learn why those “tell us more” pop-ups are so important and how implementing feedback can directly...

Many clients genuinely want to refer businesses they love—but hesitate because they’re afraid the client experience will suffer as you grow. In this Marketing Minute, Paige breaks down why this fear exists and what business owners can do to remove that friction. You’ll learn how validating client concerns, delivering an unforgettable client experience, and rewarding long-term loyalty can increase...

Referred clients are some of the most valuable clients you can attract—they spend more, stay longer, and bring new people into your business. In this Marketing Minute, Paige explains why client experience is the foundation of retention and advocacy, and how surveying your customers regularly can help you catch issues before they become patterns. If you want clients who refer you consistently, it s...

Ever wondered how likely your clients are to recommend you to friends and family? That’s exactly what your Net Promoter Score—also known as NPS—reveals. In this Marketing Minute, Paige breaks down what NPS is, why it’s the gold standard for measuring customer satisfaction, and how it directly ties to referrals and advocacy. You’ll learn what scores count as “promoters,” what to watch for if your s...

Advocacy is one of the most powerful parts of your marketing strategy—and it’s built on three pillars: referrals, reviews, and testimonials. In this Marketing Minute, Paige breaks down what each one means, why they matter, and how they work together to drive visibility, trust, and long-term client loyalty. You’ll learn how word-of-mouth fuels growth, why reviews help new clients discover you, and...

Client advocacy is one of the most powerful ways to grow your business and increase retention—yet most small business owners never build a clear system for it. In this Marketing Minute, Paige explains how an advocacy script helps you collect more reviews, more referrals, and more testimonials while rewarding your clients for spreading the word. You’ll learn what an advocacy script is, how to use i...

Getting more 5-star reviews doesn’t have to be complicated—most business owners simply forget to ask. In this Marketing Minute, Paige shares the fastest, easiest way to collect more high-quality reviews from clients so your business stands out online. You’ll learn when to ask, how to ask, and how to build this into your workflow so reviews come in consistently. If you want clearer, more strategic...

Welcome to Marketing Minute with Paige C. Clark—the podcast delivering practical marketing advice in 60 seconds, twice a week. Hosted by Paige C. Clark, a marketing professional with over 10 years of experience across multiple industries, this show is designed for small business owners, entrepreneurs, and beginners who want clarity without overwhelm. From social media and PR to changing platforms...

There’s one marketing channel that consistently outperforms every other—no matter the industry—and it’s word of mouth. In this Marketing Minute, Paige explains why referrals lead to higher conversion rates, greater client satisfaction, and longer retention than any paid or owned marketing channel. You’ll also learn why word of mouth is so powerful yet difficult to scale, and why business owners ne...