Marketing Minute

In this episode of The Marketing Minute, I'm sharing an unexpected lesson that came from a week spent weeding a flower bed in the Irish sunshine. Now, I should probably admit that gardening isn't exactly my area of expertise. But as I was pulling weeds, battling thistles and digging out roots that seemed determined to stay put, I realised entrepreneurship can feel very similar. Sometimes the work...

Are you using AI in your marketing… but feeling like your content sounds generic, bland, or worse… nothing like you? In this episode of The Marketing Minute, Denise Fay tackles one of the biggest problems with AI-generated marketing content - sounding like everyone else, sounding like a machine, and over-relying on AI to create your voice. You’ll discover: Why so much AI content feels flat and for...

Are you doing all the “right” things in your marketing… but still not seeing consistent leads or sales? You’re posting on social media. You’re emailing your list. You’re networking. You might even be using AI. So why does revenue still feel unpredictable? In this episode of Marketing Minute, Denise Fay answers one of the most common (and most frustrating) questions business owners and founders ask...

Today’s episode of The Marketing Minute with Denise Fay is all about Money Metrics that Matter. This podcast series is for solopreneurs and small business owners, where I give you a quick tip for small wins with big impact. We talk about one topic per podcast making it easy for you to take action. This week’s episode is the second part of the Metric series, which started with Use Marketing Metrics...

In this episode of The Marketing Minute, we’re tackling a part of marketing many people avoid—metrics. Yes, the numbers. But don’t worry, this isn’t a boring episode. Just like financial metrics, marketing metrics are the secret to making smart, profitable decisions. If you’re tired of guessing what’s working in your marketing, or you feel like you’re doing all the things but nothing’s sticking, t...

In this episode of The Marketing Minute, we're diving into one of the most powerful (and overlooked) strategies to attract your dream clients and grow your email list - offering a lead magnet. If you’ve ever wondered: “How do I get people to actually sign up to my email list?” “What’s a lead magnet and do I really need one?” “What type of freebie will actually work for my business?” Then this epis...

In this episode of The Marketing Minute, we’re talking about the smallest marketing tweak that can make the biggest difference - the words you use. Power Words have the ability to grab attention, spark emotion, and drive action. And the best part? They don’t cost a thing to use. However, not all words are created equal. If your marketing copy is blending in, feeling flat, or failing to conver...

In this episode of The Marketing Minute , we dive into one of the most powerful assets in your marketing toolbox - your YOU Factor. This isn’t about following trends or copying competitors; it’s about defining what makes you unique and using it to attract the right clients...and repel the wrong ones. Your YOU Factor is what sets you apart, makes you memorable, and creates a brand that can’t be ign...

In this episode of The Marketing Minute , we dive into one of the most effective tools in your marketing arsenal: testimonials. Testimonials are more than just kind words—they're powerful social proof that builds trust, establishes credibility, and converts potential clients into loyal customers. However, not all testimonials are created equal. There are different types of testimonials and should...

If you’ve ever wondered, “ What’s the one thing I should do today to market my business? ” then, you’re in the right place. I’m Denise Fay—marketing strategist, author, professional speaker and your no-fluff, straight talking guide to making marketing easier for small business owners, entrepreneurs, and anyone wearing all the hats, especially the marketing one. Welcome to The Marketing Minute—the...