Marketing, Media & Money

In a world where content creation can sometimes feel like a daunting task, one entrepreneur's journey took an unexpected turn that changed everything. When Vanessa Chiasson embarked on a business adventure to Italy, little did she know it would lead her to a co-working space where work and leisure seamlessly blended. But that was just the beginning of her story. Now, imagine the possibilities when...

When you’ve got a problem at work, how do you go about solving it? Many of us have been taught that “brainstorming” is the best course of action. Unfortunately, even though it has the word “brain” in it…this method goes against the brain’s natural tendencies. Melina will share why questions are better and how to use them to ensure you work on the right projects and problems moving forward. In this...

Event-driven marketing has emerged as a powerful strategy in the ever-evolving business landscape. It provides an innovative platform for businesses to showcase their products or services, engage directly with their target audience, and foster stronger customer relationships. When executed effectively, events can significantly enhance a company's visibility, boost brand loyalty, and contribute to...

In a world where entrepreneurs struggle to stand out in a sea of competition, one woman has unlocked the secret to their success. Dina Behrman, a former journalist turned PR strategist, has a jaw-dropping twist in her approach that will leave you speechless. Brace yourself as Dina reveals how she can transform ordinary entrepreneurs into industry experts, attracting new clients and skyrocketing th...

Unleash the power of your Facebook group with Deasha Waddup as she revolutionizes engagement and sales, captivating small business owners and entrepreneurs with her dynamic strategies and unwavering determination. In this episode, you will learn how to: Increase your business's visibility and reach by tapping into the power of Facebook groups.  Discover proven strategies for optimizing your F...

Have you ever heard these 3 myths about achieving consistent client growth? Myth 1: You need to constantly attract new clients to grow your business. Myth 2: Offering discounts and promotions is the only way to keep clients coming back. Myth 3: Consistent client growth is only possible for large corporations with big budgets. In this episode, our guest, Christine Campbell Rapin, will debunk these...

In a world where women often question their worth and downplay their potential, one woman dared to bring about a powerful change. Bibigi Haile, founder of The Beauvoir Group , discovered the key to unlocking women's visibility and personal branding. But little did she know, her journey would take an unexpected twist, challenging her own beliefs and redefining her purpose. Join us on this transform...

The beating of the drums of business trembles into the dance floor of entrepreneurship, and no one will own that floor but the firedancer and her flames of passion. But how will you ignite the flickering flames of passion to light your path towards success? It’s all about storytelling. In this episode, Kami Guildner , the Author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose ,...

As podcasting continues to grow, the power of podcast guesting to build your authority and brand cannot be understated. But in order to reap its full benefits, you have to do it right. Noemi Beres joins Patty Farmer in today’s episode to help us do that. Noemi is the co-owner of Podcast Connections, where she helps entrepreneurs and business owners share their knowledge and connect them to quality...

If you do your follow-up right, it will lead to sales. This is all about presenting yourself to other people in the most authentic way possible, not in a salesy approach that only pushes them away. Exploring this topic even further with Patty Farmer is  Debbie Hoffman , Follow-Up Expert and Founder of  Power Up Your Follow-Up . Debbie presents the important components of her follow-up sy...

Most businesses started as passion projects, with owners turning the things they love into income streams. However, many are unaware how to secure business success, and they only send money down the drain. Patty Farmer chats with Master Business Growth Strategist Krista Beavers , who talks about her signature customized system, Dress Your Business for Success . She explains how this crash course,...

Mastering leadership is something that every entrepreneur should strive for. It is the only way that they can put the right people and processes in place so they can operate in their unique brilliance. And it is the only way that they can generate enough profit and achieve that money and time freedom that everyone is aiming for. What are you doing to master your leadership skills? What are you doi...

Not everything you need is big to make a shift. That’s why it’s called a shift. The same thing applies to mindset. Sometimes, a little whisper in your ear is all you need. Known as the “Success Whisperer,”  Lori Hanson  has been doing this for many years to help entrepreneurs, leaders, and executive unlock the next level of their journey. Lori has coached hundreds, motivated thousands, a...

The F.A.S.T. Track Plan to Clients with Hailey Rowe

Photo Marketing and Why it is the Future of Marketing. 1. Business owners need to focus on the “stop the scroll” feature of visual marketing. 2. Business owners need to post visuals that their audience wants and needs to explain why their products are necessary. 3. Business owners need to target their market by increasing their visibility online by posting about the Why not the What of their produ...

When we become successful it does not happen overnight, but there is a formula to create your dream life. Money, Manifestation, and Mindset - the science behind creating everything you want. Abi Rogers , a Hypnotherapist, explains how you can create your dream life through money, manifestation, and mindset. We'll explore why manifestation isn't just woo. We will also look at the psychology and neu...

Learn how to make joint venture partners so that you can grow your business without spending more money on marketing or advertising. Let's say you're a florist and there is a wedding, every wedding needs a ring. So look at your connections and partnerships and joint ventures with a ring maker. Make a deal where both of you can profit. So if ever a customer asks the ring maker, do you know any flor...

When you stop speaking to everyone and start to identify your business niche, you will have a bigger chance to be known and accelerate brand growth. In this episode, award-winning brand strategist, mentor, and speaker for female entrepreneurs Mallika Malhotra discusses finding your unique niche and narrowing it down to create a tremendous breakthrough business. She also shares how to build a brand...

So many women are leaving their corporate jobs after over twenty years and packaging up their expertise to sell to the world on their own terms. While some of them seem to make this transition easily, many more find it difficult to suddenly navigate outside of the corporate bubble. They lose themselves along the way and no longer know who they are as a person. In this episode, Kathy Grassett share...

Putting your ideas into a single post or material takes a lot of effort in content creation. But that task can become so much easier if you have the right guide. Today, Jen Liddy shares the biggest terrifying leap she experienced in 2013 when she jumped into entrepreneurship and learned everything the hard way. As a content creation specialist, she discusses how to simplify your content with side-...

Vision boards exist so that you can see the goals that you are working towards. That is your definition of success. That is your "why" and the legacy you want to leave on this Earth. If you want to be the best salesperson there is, you have to make sure that you are aligned with that goal. Because if you're not aligned, you're just wasting your time and energy. So stop wasting that and get your vi...

Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak , a sales coach, explains the difference between Return on Ego and Re...

Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it's time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you'll be able to supercharge your communication to land your message every time you write, speak, or present. Join your host Patty Farmer as she talks with C...

Cold emailing, much like cold calling, often has a bad reputation as spammy or salesy. But when done right, it can be a great way to make personal connections with prospects. In this episode,  Adam Rosen , a founder of a tech startup with a penchant for supporting business owners, takes us deep inside cold email outreach. He shares some of the top strategies to convert prospects to clients. O...

Marketing and sales go together. Many people are afraid to dive into sales because of the unforeseen impact they imagine if they pursue that path. But if you want to succeed, you must overcome that fear and understand customers’ buying processes. Tune in as your host Patty Farmer sits down for a conversation with Dr. Nadia Brown about ways to overcome the fear of selling. Dr. Nadia Brown is a sale...