Marketing, Media & Money

In today's crowded entrepreneurial landscape, standing out and making a lasting impression can feel like an uphill battle. But what if there was a powerful strategy that could transform your business and amplify your reach? Enter the world of podcast guesting.  In this episode, Kimberly Spencer shares how understanding and leveraging your "zone of genius" can transform your effectiveness as a...

Want to learn the secret to effortlessly closing high ticket sales and attracting clients to your business? The solution lies in mastering the art of the sales conversation with authenticity and connection, paving the way for deeper client engagement. Sales expert Nikki Rausch will reveal her secrets to transforming your sales game. But here's the twist—Nikki's unique approach goes beyond the trad...

Are you ready to turn your unique voice into your greatest competitive advantage? In this episode, Jess Sato discusses how women can harness the power of their big ideas to create lasting impact. Jess shares her BOLT framework - Bold, Original, Loud, and Tenacious - and breaks down how to assess if your transformative vision has what it takes to change the world.  Jess will guide you through...

What if the secret to your financial freedom lies not in your bank account, but in the way you think about money? Today, we will dive into the fascinating world of money psychology with Jeannie Dougherty, a renowned money expert and mental fitness guide. Discover how to reprogram your "money brain" and unlock the key to financial abundance and success.  Jeannie reveals the surprising tru...

Imagine a world where your podcast isn't just a vanity metric, but a powerhouse driving real business growth. It's time to uncover the unexpected truth behind podcasting for business with guest expert Megan Dougherty. Tune into another insightful episode with our host, Patty Farmer, and guest, Megan Dougherty as they dive deep into the world of podcasting as a powerful tool for business growth and...

Do you want to turn your events into profit-generating powerhouses while building a loyal community? Tune in as we reveal the secrets to hosting impactful events and share strategies to maximize engagement using social media and AI, with our guest - Linda Cain who brings 25 years of industry knowledge.  In this episode, we’ll explore the nuances of identifying and attracting your ideal client...

Ever wondered how top brands create designs that make you stop and say 'Wow'?  Kim Russo, CEO of On Brand Designs shares expert tips and tricks for creating a memorable brand identity that stands out, sets your business apart and captivates your audience. Kim gives us a lowdown on creating impactful designs and the rising trend of simplification in branding. Listen as they discuss why being h...

Prepare to be inspired and equipped with the tools to elevate your storytelling game with the expert storyteller, Rachelle Bryant. Rachelle shares her extensive knowledge on the impactful role of storytelling on both a personal and professional level. Patty and Rachelle talk about the importance of knowing your mission and vision in storytelling to maintain authenticity. They get into the power of...

Do first impressions really matter? Today’s guest, Amy Lokken, talks about the critical role of first impressions in business success. Amy’s got a knack for making anyone look confident, authentic and professional in virtual settings and she will show you how to create a magnetic visual presence that sets you apart from the competition. Listen as Patty and Amy dive into everything you need to know...

Curious about how stepping away from your business could lead to personal rejuvenation and creative breakthroughs? Join us as we explore the art of guilt-free getaways and diverse travel experiences that recharge your energy and enrich your entrepreneurial journey. Patty and her guest, Linda Beach, talk about the highlights and how it can help shift focus from constant doing to being present and r...

In this episode, Patty Farmer explores the powerful concept of Radical Collaboration with Meghann Conter, a powerhouse in women's leadership and entrepreneurship with over 18 years of marketing experience. Meghann emphasizes the importance of understanding different personality types when building collaborative partnerships and teams and how these differences can lead to more effective problem-sol...

Podcasting is evolving at lightning speed! Join Patty and her expert guest, Kay Suthar, the CEO and founder of the Make Your Mark podcast agency, as they take us into the cutting-edge world of AI and Web3 technologies in podcasting. Discover how these innovations can revolutionize the podcasting ecosystem, boosting visibility and transforming shows into profitable ventures. Learn about future-proo...

How does mastering the art of making emotional connections during sales contribute significantly to your business success? Let’s explore this powerful concept with Joe Pallo, the master in the art of emotional sales and referrals. Join Patty and Joe as they chat about why building real relationships in networking is a game-changer. Spoiler alert: it's not just about racking up immediate referrals!...

In this episode, Tina Parker, founder of Lead Outside the Lines, shares her journey through burnout and personal challenges, leading to a redefinition of success. Learn her “Scale Up Framework," which is all about aligning your inner structure—your thoughts, feelings, and beliefs—to drive sustainable actions and success. Tina shares how leadership begins from within, the criticality of brain...

In this digital era, live video presents unparalleled opportunities for growth and engagement. Joining us is JP Hightek, a top global branding & media expert and leading authority on using video podcasts for organic marketing. JP shares how personal branding builds trust-driven customer relationships and enhances brand visibility. He also reveals how he built a six-figure business in just five...

In today's episode, host Patty Farmer chats with copywriter & content marketer Christine McShane about how to connect with your dream clients using great copy and brand differentiators—without wasting time on fad tactics. Christine shares how building a community through collaboration and relationship-building can transform client relationships and boost sales. They explore the difference betw...

Burnout is the silent thief of creativity and joy. Join Patty Farmer and digital marketing expert Mary Barnett as they dive into the crucial need for pauses in our busy lives to prevent burnout and ignite creativity. Discover practical tips to reset, avoid burnout, rejuvenate, and reignite your passion, blending professional success with personal well-being. This conversation is a must-listen...

In today's conversation, Patty Farmer is joined by James Bryant, a dynamic entrepreneur and talent development expert. Together, they dive deep into the foundational aspects of business success: vision, values, and mission. James shares his journey with his company, Wildly Free, emphasizing how loving what you do and integrating it into your company's culture can drive real results. Patty and Jame...

Prepare to be inspired to not only speak your truth but embrace it fully in all aspects of your life with Jennifer Urezzio, a personal development expert with over two decades of experience. Jennifer explains how speaking our truths and aligning with our authentic selves leads to healthier relationships, better boundaries, self-respect, and greater joy and success in business. Learn the strategies...

Learn the keys to boosting your lead pipeline through collaboration with our guest Melanie Benson, an authority amplifier for expert-preneurs. Melanie and Patty discuss the opportunities in podcast collaborations - from generating consistent leads to becoming an authority in your field. You’ll also find helpful tips on choosing the right podcasts to collaborate with, and why having a clear and com...

In today's fast-paced business world, referrals and relationships cannot be overstated. It has become a vital aspect of entrepreneurship. In this episode, Patty is joined by Tonya Gossage who brings a unique perspective on the power of referral-based business, relationship-building within the digital landscape, and leveraging affiliate marketing authentically. Learn how Tonya built a successful bu...

Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic...

Amidst the cluttered landscape of social media feeds, there exists a timeless avenue where relationships are nurtured and conversions flourish - the humble yet mighty, email inbox. Patty, together with Judi Harrington, dive into the strategy of effective email marketing and the importance of giving it a personal touch. They also cover why storytelling isn't just for books – but a powerful tool to...

Learn the sheer alchemy of storytelling as Mel Trumble, life coach and word-weaver extraordinaire, walks you through the labyrinth of her own life's tale. Patty and Mel explore how sharing personal experiences can create an emotional connection with clients and help develop a stronger leadership presence. Mel shares the importance of overcoming self-limiting beliefs and transforming trauma into a...

Patty and her guest, Michelle DeNio dive deep into the keys to effective business growth. They emphasize the importance of deep involvement in fewer, rather than many, initiatives, and the significance of aligning one's passion with their business to ensure consistent and rewarding work. Through the conversation, Patty and Michelle advocate for using data to identify lucrative business avenues, ap...