Marketing Matchmaker

The following is an episode from the Marketing Matchmaker Podcast: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/ Today's Guest: Janice Porter Janice Porter is all about relationships. Having an innate curiosity, she has leveraged that into business relationships, and teaches others how to do the same. Her passion is working with people who want to build the relationships. Ja...

On this episode, Jennifer is discussing paid ads and what pitfalls you could encounter trying to DYI your marketing strategy. Quote from the episode: "Some business owners think a paid ads strategy is a simple push of a few buttons. When that approach doesn't work, they're left thinking that paid ads don't work." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/...

On this episode, Jennifer is focusing on building long-lasting relationships with your audience and how important this is to creating a successful business. Quote from this week's episode: "What we want from our audience is a response. The way to accomplish this is generating the right emotion in your audience." -Jennifer Tamborski Please subscribe to our YouTube Channel: https://www.youtube.com/c...

On this episode, Jennifer gets specific with us on the differences between paid ads and organic marketing. Which do you need? When is the right time to act? Listen in for valuable insight! Quote from this week's episode: "I'm often asked if I prefer paid ads or organic marketing, the truth is both are an essential part of growing a business." -Jennifer Tamborksi Please subscribe to our YouTube Cha...

On this episode, Jennifer gets specific with us on the differences between paid ads and organic marketing. Which do you need? When is the right time to act? Listen in for valuable insight! Quote from this week's episode: "I'm often asked if I prefer paid ads or organic marketing, the truth is both are an essential part of growing a business." -Jennifer Tamborksi Please subscribe to our YouTube Cha...

The following is an episode from the Marketing Matchmaker Podcast: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/ Today's Guest: Dr. Theresa Ashby Dr. Theresa Ashby is a reformed Corporate Executive turned Entrepreneur. She is known as a stratologist and Forbes.com called her a Business Scaling Expert. She consults speakers, authors, and consultants on how to build e-learning...

On this episode, Jennifer discusses the sometimes confusing marketing industry terms that tend to leave some entrepreneurs a bit cross-eyed. Listen in for helpful insight on the key terms you should care about when hiring a marketing professional. Quote from this week's episode: "Your sales funnel is your customer journey. It takes your client from introduction, to commitment, and then all the way...

On this episode, Jennifer sheds light on something she calls "shiny object syndrome" and how trying to do too much has the reverse effect entrepreneurs had hoped it would. Quote from this week's episode: "At the heart of it, the issue with shiny object syndrome is the distraction. Being constantly drawn to new ideas, new tools and abandoning the important things that are working in your business."...

On this episode, Jennifer shares her insights on tracking your customer's journey and how that data is valuable to you as a business owner. Quote from this week's episode: "We can get a lot of information from how our ideal clients interact with us. This allows us to understand what it is our audience needs, then we can figure out what is working in our business and what is not." -Jennifer Tambork...

Today's Guest: Dave Baldwin Dave is a business strategist who loves helping people make their dreams a financial reality. He works with businesses to create proprietary systems and processes that make growth sustainable. As an ex-programmer, Dave can geek out about spreadsheets any day, and he also enjoys creative writing. On this Episode: Jennifer is joined by business strategist Dave Baldwin for...

On this episode, Jennifer Jennifer is breaking down the importance of a unique marketing approach.  Quote from this week's episode: "Marketing is not a one-size-fits all strategy. It must be customized for you, your brand, and business model." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8kwODiz8khWw Take the Marketing Matchmaker Qui...

On this episode, Jennifer addresses client testimonials and how they have the power to make a real difference in your business.  Quote from this week's episode: "Testimonials convey enthusiasm for your product, service, or solution and they come straight from your client's perspective." -Jennifer Tamborksi Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhTlM_t8k...

Today's Guest: Tiffany Hoeckelman The Wonder Woman of Lone Orange, Tiffany Hoeckelman is dedicated to helping small businesses develop polished and cohesive branding that is integrated into every facet of their operation. Marketing materials that lack sophistication, lack continuity and lack well-articulated messages are her arch-nemesis. She tends to geek out on systems and loves to help business...

In this episode of the Marketing Matchmaker, Jennifer discusses the downsides of relying on any one social media platform for access to your customer base, and what steps should be taken immediately to turn your followers into ideal clients.  Quote from this week's episode: "When you have a big social media following, the followers aren't your customers. They are customers of that platform un...

In this episode of the Marketing Matchmaker, Jennifer walks you through taking the mystery out of setting up a sales funnel, and how essential they are when scaling your business. Quote from this week's episode: "A well-crafted sales funnel allows entrepreneurs to scale their business in a simplistic fashion. When done properly, your funnel can create a high return on your investment." Please subs...

In this episode of the Marketing Matchmaker, Jennifer is talking about all things branding. What you should put into it... and what it should accomplish for you. Key Takeaways: -Your brand is the very basis of who you are. -Focus on message before your visuals. -Your entire business should be a focus on what it takes to keep your ideal client. Please subscribe to our YouTube Channel: https://www.y...

In this episode of the Marketing Matchmaker, Jennifer shares her view on scaling your business, and the steps she recommends for that process. Key Takeaways: -An Online presence has become non-negotiable. -Offline networking is as essential as online networking. -Time management can make or break your business model. Please subscribe to our YouTube Channel: https://www.youtube.com/channel/UCLIObhT...

Today's Guest: Lauri-Ann is a Niche & Message Clarity queen helping coaches to get clear on their niche and package it up into ONE signature framework that can be used to create MULTIPLE revenue streams, so they can scale their impact and income without burning out. She’s on a mission to help coaches become Thriving CEOs who Live well and Do well. She’s a mom of two living in Kingston, Jamaica...

Marketing is only as effective as its execution.  In this episode of the Marketing Matchmaker, I am going to focus on Marketing Mistakes. A good marketing plan can help launch a new business or grow an existing one. Common marketing mistakes, however, can quickly derail even your best efforts. Maybe you aren’t making any of these mistakes. That would be great. However, you just might see your...

After a sale, a lot of business owners stop providing value to the buyer. But if you do this, you are missing out on an incredible way to bring in a recurring stream of income into your business. In this episode of the Marketing Matchmaker, I am going to show you what you can do to turn those one-time buyers, into lifelong customers.

You wouldn’t ask a complete stranger to marry you would you? Well that is what most business owners do with their marketing. They ask strangers to make a commitment, and then wonder why people won’t accept their offer. In this episode of the Marketing Matchmaker, I am going to show you some tips that you can use to warm up your audience, so that when you make an offer to them, they are ready and w...

Are you struggling to Generate qualified leads for your business? It could be because your audience is too cold. In this episode of the Marketing Matchmaker, we are going to go through the third step of the Dating Your Ideal Client process, which is, Dating. I am going to be giving lots of tips on how to increase your lead flow and generate more conversions while spending less money on ads.

Connection is extremely important in todays world, and many business owners don't realize that connections is important in their marketing as well. In this episode of the Marketing Matchmaker, I am going to show you why marketing without connection doesn't work, and show you some simple steps you can take to start building strong connections with your ideal clients.

Most of the time, when a business owner gets a new lead, they immediately try sell to them, and then they get discouraged that no one is actually buying. But, the problem isn't that no one wants what they are selling, it's that they have not taken the time to build a relationship with their ideal clients first. In this episode of the Marketing Matchmaker, I am going to show you why it is so import...

Every business owner is looking for someone to tell them the perfect process that will guarantee that their marketing is successful. The problem is that is no one marketing strategy that works for everyone. To be successful, you need to develop a strategy that not only focuses on your business, but more importantly, your ideal clients. In this episode of the Marketing Matchmaker, I am going to sho...