Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy

Marketing has lost its seat at the table, and Michael Durie says it's our own fault. After over four decades in marketing, he unpacks what founders, CMOs and small businesses keep getting wrong about brand, budgets and AI. Some call Michael the godfather of marketing in the South Island. We get into why social media is killing cut-through, why direct mail is making a comeback in 2026, how much...

$3.5 million in her first 12 months of business at 21. Multiple brands built and sold across shapewear, supplements, haircare, gifting, fashion and now FMCG. Three seasons of Boss Babes. Four thousand founders coached through Make It Happen. Iyia Liu has done it. And she's still building. Her newest brand, Brewe Iced Coffee and Matcha, is rolling into Woolworths supermarkets in June, five mont...

What does it take to push a 65-year-old brand in a bold new direction and actually get it over the line? Frith Wilson-Hughes is the Content Marketing Manager at Southern Cross Health Society and part of the team behind the Feel Good Project, a campaign that ditched the tired health insurance playbook and put real members centre stage in a way that's joyful, unexpected, and moving. Search &quot...

Who wins, who loses, and how to stay relevant as AI reshapes marketing, creativity and business. This episode is not about whether AI matters. It’s about what happens if you don’t adapt now. In this episode of Marketing Masters – The Art and Science of Modern Marketing, Zania brings together three leading minds who are already operating at the cutting edge of AI, while much of the industry is stil...

Ryan Stokes has a gift for turning the ordinary into the unforgettable. You might remember him as the face of Skinny, or for the wild Trade Me stunt where he sold a “Covid-free bag of air” that became one of the ten most-viewed auctions of all time. Or maybe you watched him on The Kelly Clarkson Show, after teaching his family to play music together during lockdown. Now Ryan’s behind the scenes as...

Welcome to Marketing Masters - The Art and Science of Modern Marketing. In this episode we cover a very hot topic! The way people search is evolving. Google still dominates in volume - billions of daily searches - but it’s no longer the only game in town. AI tools like ChatGPT, Perplexity, and Claude are quickly becoming alternative starting points for search. This shift isn’t about replacing Goog...

What happens when a former journalist discovers the power of Google Ads? For Andrew Hughes, it sparked a 15-year career in digital marketing that took him from small-scale campaigns to leading global SEM at Xero. Along the way, he even won one of Google’s most prestigious global awards. In this episode of  Marketing Masters , Zania unpacks the thinking, strategy, and financial modelling behind And...

In this episode of Marketing Masters - The Art and Science of Modern Marketing, we sit down with Kelsi Boocock, aka Healthy Kelsi, to talk content, community, and NZ's first-ever plant-based canned protein shake! What started as a lockdown side hustle sharing recipes on social has grown into a powerhouse wellness brand. Today, Kelsi has a following of over 500,000, her own supplement line (Sec...

16 Brands. 81 Countries. No TV Ads. How ZURU Does Marketing Differently - with Rob Thomas How do you launch 16 brands in 81 countries in just 12 months - all without a single TV ad in the US? In this special episode of Marketing Masters , recorded live at the #OnSocial25 event by the Marketing Association NZ, Zania Guy chats with Rob Thomas , Global Head of Digital at ZURU . He lifts the lid on wh...

What do you get when you mix a budget-friendly supermarket with one of the most beloved and bonkers brand icons in the country? You get marketing magic that wins creative awards globally! In this episode of Marketing Masters - The Art and Science of Modern Marketing, we go deep into the yellow and black with the woman behind it all, Lauren Ness, Senior Marketing Manager at PAK’nSAVE. From Stickman...

From Hospitality to Marketing Mastery: Stanley Henry’s Bold Journey Introduction: Welcome to another inspiring episode of Marketing Masters – The Art and Science of Modern Marketing , where we delve into the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are truly honoured to have Stanley Henry from The Attention Seeker Agency o...

The Best NZ Ads of the Last 50 Years – What Can We Learn From Them? Want to know what makes an ad truly brilliant? In this first episode of 2025, we speak with John Miles, CEO of the New Zealand Marketing Association, who embarked on a mission to celebrate the Association’s 50th anniversary in a way that captured the hearts of Kiwis across the country. At the end of 2024, John set out to uncover N...

"How do you keep up with digital marketing and social media when everything's moving at lightning speed?" Welcome to Marketing Masters – The Art and Science of Modern Marketing . In this episode, host Zania Guy sits down with Ciarán Norris , Global Agency Lead for Omnicom at Meta. Join us as we delve into Ciarán's fascinating journey—from his early days in SEO and social media to leading global ag...

Mastering TikTok Marketing: Insights from TikTok NZ's Carsten Grueber Are you a business owner or marketer wondering if TikTok is the right platform for you? Think it's just for the younger generation filled with dance videos and viral challenges? It's time to rethink. In this episode of Marketing Masters: The Art and Science of Modern Marketing , Zania sits down with Carsten Grueber , the Country...

Welcome to another episode of Marketing Masters – The Art and Science of Modern Marketing , where we explore the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are honoured to have Justin Mowday on for his first-ever podcast interview. Justin is a titan in the marketing and advertising world. With a career spanning over 30 years...

In this episode, we are thrilled to host Adnan Khan, a trailblazer in the advertising and marketing technology industry. Adnan's illustrious career spans roles at industry giants like Meta and Microsoft, showcasing his deep expertise in driving innovation and measurable outcomes in marketing. From his early days in Sydney to co-founding Stitch, Adnan's journey is a testament to his commitm...

Join us on the latest episode of Marketing Masters as I interview the incredible Anika Moa, a veritable chameleon of many talents. From her beginnings as a singer to becoming an actor, TV presenter, beloved "Mumfluencer," amazing home cook, and now a cherished kids' TV host—Anika is a master at marketing herself. She's a national treasure in New Zealand and commands a massively l...

Ally Young is a visionary leader in the world of marketing. In 2023, a jury of 10 leading global brand-side marketers selected Ally, CMO at mobile company Skinny NZ, as winner of The One Show 2023 CMO Pencil, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year. Other finalists entries were Apple “Public Displays of Encouragement” by TBWAMedi...

Join me to hear from the utterly incredible Brooke Howard-Smith. A true pioneer in the world of digital marketing and digital innovation!​ Brooke's journey is nothing short of extraordinary. From clinching a bronze medal at the 1995 X Games as an inline skater to WeAreTENZING and Non-Fungible Labs, he has continuously pushed the boundaries of what's possible.  His latest endeavor, Otterfis...

Guest: Melanie Spencer speaks with host Zania Guy Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Zania Guy, Digital Marketing Expert, dives into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science,...