Marketing Masterclasses

In this episode, Malcolm Fried, Chief Marketing Officer at Ninety One, shares insights from over two decades of leadership experience, including his tenure as CMO at Investec and Head of Media & Broadcast EMEA at Bloomberg LP. Hosted by our Chief Growth Officer, Declan Hollywood, this conversation explores Malcolm’s approach to fine-tuning brand positioning, and the evolving role of marketing...

In this episode our EVG Global Partnership team Nicole & Jamie, speak to the impressive Megan Biebuyck, Marketing Strategy Manager at Booking.com. Originally from South Africa and now based in Amsterdam. Megan's career journey is a testament to adaptability, growth, and a talent for navigating diverse industries and markets. What truly sets Megan apart is the golden thread running through her...

In this episode, our EVG Global Partnership team Nicole & Jamie speak to Alexis Holder, a dynamic marketeer whose position lies in understanding consumer behaviour and crafting compelling stories to shape and shift brand perception. Based in New York, Alexis has built an impressive career, beginning at L'Oreal and rising through the ranks before joining Unilever, where she now plays a pivotal...

Jennifer Dyne is the General Manager of Ice Cream UK & Ireland at Unilever, leading iconic brands like Magnum, Cornetto, and Ben & Jerry’s across the region. With over 14 years of experience at Unilever, Jennifer has excelled in driving P&L growth, category strategy, product innovation, and omnichannel marketing. A natural leader and collaborator, she thrives on building diverse, high-...

This conversation, part of a Marketing Masterclass evening in collaboration with the Red & Yellow Creative School of Business, features Darren Levy, CEO of vida e caffè, hosted by Jon Ratcliffe, CEO & Founder of EVG. Darren shares his journey leading South Africa’s largest coffee chain, delving into how he and his team are making waves by keeping the "vida vibe" strong through the power of...

In this episode we chat to James Davies, HSBC's Director, Marketing Strategy, Insight & Effectiveness in partnership with the Trinity College Dublin's DUBES Society. James is an accomplished marketeer with over 15 years of experience driving bold, global marketing strategies, particularly in financial services. Known for turning complex business challenges into winning brand platforms, he’s le...

Alanta Moodley is a marketing leader at Mondelēz International, currently spearheading sustainability and partnerships for iconic brands like Milka and Green & Black’s. With 12 years of experience in the CPG industry, Alanta blends analytical precision and creative strategy to deliver consumer-centric, sustainable marketing campaigns. A science graduate with an MBA in Leadership and Sustainabi...

Dillon McEvoy is the Head of Marketing for Cow & Gate at Danone, where he oversees brand strategy, portfolio management, and equity development for the UK and Ireland. With over 12 years of experience in global FMCG marketing across leading companies like Reckitt, AB InBev, and Danone, Dillon has spearheaded award-winning campaigns, innovative product launches, and transformative business stra...

Caileigh Lombard is a seasoned global marketing leader with over a decade of experience driving growth through smart strategies and operational excellence. Currently with Walmart, Caileigh has led high-impact creative campaigns that boosted customer engagement and streamlined operations. Previously, she held key roles at Meta, where she optimized global campaign effectiveness and pioneered innovat...

Sithabile ‘Star’ Kachisa is Spotify Head of Marketing for Sub-Saharan Africa who drives the brand’s growth across the region. With over two years at Spotify, she’s been instrumental in shaping exciting marketing strategies that resonate with local audiences. Before Spotify, Star led brand innovation at big names like L'Oréal, Diageo, and Johnson & Johnson, managing portfolios and launching sta...

Claire Daugherty is a seasoned expert in the creator economy, with extensive experience leading global marketing initiatives for Meta and Uber. As a recognized influencer marketing pioneer, Claire has driven high-impact campaigns that blend creativity with data-driven strategies, earning accolades like the Webby Award and a finalist spot for Brand Marketer of the Year. With a career that spans rol...

In this episode we chat to Claire Kelly, in partnership with the Trinity College Dublin's DUBES Society. Claire Kelly serves as the Head of Creative Partnerships at Google, where she has spent over a decade driving creative solutions for clients through the company's innovative platforms. Currently based in New York, Claire leads the Creative Works team, partnering with agencies to tackle complex...

In this episode we chat to Kirby Gordon, in partnership with the Red & Yellow Creative School of Business in Cape Town. Kirby plays a crucial role as the Chief Marketing Officer of FlySafair, South Africa's largest low-cost airline. He oversees all of the airline's marketing, from attracting new customers to managing the FlySafair brand. With over nine years of experience in the role, Kirby ha...

In this episode we chat to the incredible Mariota Essery, in partnership with the Red & Yellow Creative School of Business in Cape Town. Mariota Essery is a globally recognized Executive Creative Director with over 20 years of experience in Cape Town, London, Amsterdam, and now Los Angeles. Originally from South Africa, she currently leads creative efforts at DoorDash, a company with over $2 b...

In this episode we chat to the brilliant François Viviers at the Red & Yellow Creative School of Business in Cape Town. François is a seasoned marketing professional with over 16 years of experience in the marketing and retail industries. He currently leads the marketing and client experience team at one of South Africa's largest and fastest-growing banks, leveraging more than a decade of expe...

In this episode, we chat to the legendary Matthew Bull at the Cannes Lions International Festival of Creativity 2024. For the past seven years he’s been Global Chief Creative Advisor to both ABINBEV and Kraft Heinz. He has played an integral part in the transformation of ABINBEV into the world’s premier creative marketer (Cannes Marketer of the Year 2022 and 2023, and ranked Number one at Effies 2...

We sit down with Andisa Ntsubane, the Managing Executive for Brand, Marketing, and Communications at Vodacom Group Limited, a key player in Africa's technology communications sector. With over two decades of experience spanning various industries, including roles at Old Mutual Limited and Microsoft, Andisa brings a wealth of expertise to his current position. He is also the Global President of B2B...

We sit down with the powerhouse Rachel Conlan, the Global Chief Marketing Officer of Binance, the cutting-edge, transformative platform at the forefront of the crypto revolution. With a user base of 190 million worldwide and growing, Binance could be the 8th largest country on Earth! In this episode, our Chief Growth Officer, Declan Hollywood, explores Rachel’s remarkable 20-year career in marketi...

In this episode, we spoke to the inspiring Zumi Njongwe, the dynamic Marketing Director of Nestle. With over four years at the helm of Nestle’s marketing and a rich history at Diageo, Zumi brings a wealth of experience and passion for building beloved brands. Our Chief Growth Officer, Declan Hollywood, explores Zumi’s journey from spearheading iconic brands like Guinness across Africa to leading t...

Another exciting episode has landed! Jon Ratcliffe sits down with Frank Haresnape, Global Brand VP for Unilever’s Knorr & Scratch business unit. Based in Switzerland, Frank leads a team of 100+ marketers, driving purpose-driven brand strategies worldwide. He shares invaluable career insights, the power of resourcefulness, and his unique approach to turning marketing dreams into reality. Tune i...

It’s bold, it’s cheeky, it’s unmistakably Nando’s. This week, Jon Ratcliffe speaks with Doug Place, the marketing mastermind behind Nando’s presence in over 13 countries. Expect a conversation as dynamic and entertaining as the brand itself — insightful, witty, and full of valuable lessons in creativity, cultural relevance, and brand storytelling. A must-listen for marketing enthusiasts!

Unilever’s Hellmann’s is more than just an iconic brand — it’s a masterclass in sustainable marketing. Former Global Vice President Christina Bauer-Plank joins Jon Ratcliffe to discuss how her background in chemistry, R&D, and marketing shaped her approach to brand-building. From an Austrian farm to leading a global powerhouse, Christina shares the strategies behind driving meaningful, purpose...

In this episode, Jon Ratcliffe sits down with Tracy-Lee Edwards, Head of CRM & Digital Marketing at Friesland-Campina. From South Africa to the Netherlands, Tracy shares her incredible career journey, the lessons she’s learned as a business leader, and how she balances a fast-paced career with motherhood and sports. Tune in for an inspiring conversation filled with wisdom and motivation!

Jon Ratcliffe is joined by Leigh Thomas, Meta’s Vice President of Clients & Categories. With over 20 years of experience in creative agencies and a track record as a Women in Communications and Marketing London executive, Leigh shares invaluable insights into the evolving world of digital marketing. A must-listen for anyone looking to stay ahead in the industry!