Marketing Masterclasses

In this episode, Heidi Brauer joins Declan Hollywood for a powerful conversation on leading with heart in an ever-evolving marketing landscape. She shares reflections on authentic communication , courageous leadership , and building teams and brands that truly connect with people. Grounded, insightful, and inspiring — this episode is for anyone who believes in the human side of marketing and leade...

In this episode, Arpan Sur joins Declan Hollywood for a thoughtful conversation on blending creativity with strategy in today’s marketing world. Arpan shares insights on building campaigns that not only capture attention but drive real business results, and reflects on the importance of collaboration, adaptability , and staying connected to culture. From shaping ideas to leading teams, Arpan offer...

In this inspiring fireside chat, host Jon Ratcliffe is joined by Stefano Agostini , CEO of Nestlé UK & Ireland, who has led remarkable growth and transformation since 2017. Stefano explores how hands-on leadership, strategic vision, and digital adaptation drive business growth in the ever-changing FMCG landscape. From joining Nestlé Italy in 1989 and rising through senior roles to tripling San...

In this inspiring fireside chat, host Jon Ratcliffe is joined by Trevor Johnson , TikTok's Head of Marketing, Global Business Solutions, EU, who leads creative innovation and B2B marketing in the ever-evolving digital landscape. Trevor explores how platform leadership, diversity championing, and digital evolution drive meaningful connections between brands and audiences on TikTok's dynamic...

In this inspiring fireside chat, host Jon Ratcliffe is joined by Robbert de Vreede , a passionate business-driven marketer with 20 years of FMCG experience across Europe and Africa's most challenging markets. Robbert explores how calculated risk-taking, change acceleration, and multi-functional collaboration unleash energy in people and businesses to achieve faster growth. From leading busines...

In this inspiring fireside chat, host Jon Ratcliffe is joined by Conny Braams , Unilever's Chief Digital & Marketing Officer, who leads the end-to-end digital transformation of one of the world's largest consumer goods companies. Conny explores how purpose-driven leadership, digital transformation, and future-fit thinking drive Unilever's evolution into a fully digitized, purpose-l...

In this episode, Donna Barnes , CMO at Ninety One , joins Declan Hollywood for a conversation on what it means to lead with purpose in today’s marketing landscape. Donna shares her perspective on building brands with clarity and authenticity, and why long-term thinking is more important than ever. From navigating complexity to inspiring teams, she offers valuable lessons on leadership, communicati...

In this inspiring fireside chat, host Jon Ratcliffe moderates a dynamic conversation between Pedro Pina , VP of YouTube EMEA, and Rahul Welde , EVP Digital Transformation & Digital Business for Unilever. This powerful duo explores how digital communication leadership, social video innovation, and transformation excellence drive engagement with global audiences and reshape entire industries. Fr...

In this episode, James Rothwell joins Jon Ratcliffe for a dynamic conversation on building brands that resonate globally. Drawing from his experience leading marketing at some of the world’s most influential companies, James shares insights on innovation, strategic storytelling , and what it takes to lead with impact in fast-moving environments. From navigating change to unlocking creativity withi...

In this inspiring fireside chat, host Jon Ratcliffe is joined by Yonca Dervisoglu , Google's Vice President of Marketing for Europe, Middle East and Africa, who manages teams across 35 countries working on all of Google's products. Yonca explores how global leadership, diversity advancement, and multi-product expertise drive marketing excellence across diverse markets and complex product ecosystem...

In this episode, Susan Steward joins Declan Hollywood for an energising conversation on what it means to lead with purpose in today’s marketing landscape. From the importance of authentic storytelling to building meaningful brand equity , Susan shares why human connection—not just strategy—should guide the message. She also speaks candidly about the power of taking chances, embracing discomfort, a...

In this inspiring fireside chat, host Jon Ratcliffe is joined by Paul Polman , renowned business leader, campaigner, and co-author of Net Positive, who demonstrates how courageous companies thrive by giving more than they take. Paul explores how sustainable leadership, stakeholder thinking, and net positive impact accelerate business action to tackle climate change and inequality while delivering...

In this episode, Matt Brittin , President of EMEA at Google , joins Jon Ratcliffe for a compelling conversation on leadership in the age of digital transformation. Matt shares lessons from his journey leading one of the world’s most influential tech companies—exploring the intersection of purpose, innovation, and responsibility . From the role of AI to the importance of inclusive leadership and st...

In this episode, Karen Lewis joins host Nicole Shrosbree Campbell for a thought-provoking conversation on what it really takes to thrive in modern marketing. Karen reflects on the importance of self-awareness in leadership , the power of video content , and why the balance between attention and connection is key to meaningful brand engagement. From adapting to the fast pace of the industry to embr...

In this episode, host Loren Westoby is joined by Ntumi Kondile — former Brand Manager of Doritos, South Africa’s boldest snack. Ntumi brings a refreshingly human-centred lens to marketing, shaped by his upbringing in the Eastern Cape and his time working with one of the world’s biggest brands. They dive into a rich conversation about how character, curiosity, and community sit at the core of great...

In this episode, Murray Robertson, Senior Manager of Global Brand Equity & Communication at Barilla, joins hosts Nicole Shrosbree-Campbell and Jamie Neill to explore the strategies behind one of the world’s most recognised food brands. He dives into the power of personalisation, content creators, and social-first strategies, emphasising why brands must adapt to stay relevant. Murray also offer...

In this episode, Declan Hollywood speaks with Debbie McCaughey, Global Communications Director at Kellanova. With over 20 years of experience across Kellogg Company, Bank of Ireland, and Ulster Bank, Debbie has mastered the art of storytelling, stakeholder engagement, and crisis management. She shares her approach to shaping corporate narratives, driving internal communications, and maintaining br...

In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a challenger brand in Ireland. Now at the helm of Tourism Ireland’s marketing efforts, he shares insights on global brand positioning, customer experience, a...

In this episode, Declan Hollywood speaks with Celeste Williams, Head of Marketing at Discovery Vitality. With over 25 years of experience across healthcare, financial services, and consumer loyalty, Celeste shares how purpose-driven marketing fuels innovation and customer engagement. From brand-building and leadership to the evolving role of social media and AI, this conversation is packed with in...

What do Uber, Apple and Verizon have in common? Suzanne Lindbergh. Declan Hollywood chats with Suzanne, a powerhouse marketer who helped transform these brands into cultural icons. From collaborating with Steve Jobs to pioneering audience-centric storytelling at Uber, Suzanne reveals the secrets behind brand-building that resonates. Expect deep insights into entertainment marketing, influencer str...

In this episode—part of our collaboration with Red & Yellow Creative School of Business—Declan Hollywood sits down with Bridget Harpur, Head of Marketing at Volkswagen South Africa. Bridget shares her expertise on balancing long-term brand building with short-term performance marketing, the invaluable lessons she learned from sales, and why storytelling is at the heart of VW’s success. From na...

In this exciting episode, Declan Hollywood sits down with Ana Maria Henao, former CMO at Microsoft (Americas) and PepsiCo, and the current Global CMO at Sigma Alimentos. With decades of experience leading some of the world’s biggest brands, Ana shares powerful insights into brand building, business transformation, and consumer engagement across diverse industries. She unpacks her growth-driving st...

In this episode, Brad Ross, Coca-Cola’s VP of Global Sports & Entertainment Marketing & Partnerships, dives into the art of connecting with consumers through what they truly care about. He unpacks the role of sports and entertainment in building brand affinity, shares how brands can become enablers of authentic stories, and highlights the importance of creating campaigns that are both time...

This episode, part of a Marketing Masterclass evening in partnership with Red & Yellow Creative School of Business, features the brilliant Marlon Krüger, Senior Manager Brand & Marketing for SA Rugby. Jon Ratcliffe, EVG’s CEO & Founder, chats to Marlon about his fascinating career whilst diving into what makes the Springboks so exceptional and inspiring as a team, and the power of maki...

In this episode Delmari van Zyl, L’Oréal Group Global Media Relations Manager shares her fascinating journey from local roles in South Africa, to shaping global media strategies in Paris. With a career spanning journalism, marketing, and PR, Delmari blends creativity and strategy to amplify the L’Oréal Group’s sustainability initiatives and engage global audiences. Hosted by Jamie and Nicole from...