Marketing Made Social

In this episode, I'm joined by Dan Sodergren — TEDx speaker, BBC AI expert, and author of The Fifth Industrial Revolution — to talk about the biggest shift hitting the marketing industry right now. Meta's acquisition of Manus AI signals something most agencies aren't ready for: a future where you connect your bank account, and the platform handles everything else. No creative brief. No...

If you’re still running Meta ads like it’s 2017, this episode might sting a little. In this week’s conversation, I sit down with Jon Loomer to talk about what’s actually changed inside Meta Ads and why so many advertisers are still clinging to tactics that no longer move the needle. We get into: • Why micro targeting is no longer your edge • The illusion of control inside Ads Manager • What Androm...

Ads work best when they’re planned — not switched on in a panic . In this episode, I walk you through how to think about your paid ads across the year, including: why ads don’t work instantly how seasonality affects what people buy (and when) when you should be testing offers instead of selling how to give platforms time to learn how to think about budget across different offers This episode is fo...

You’re still trying to run Facebook ads like it’s 2018 — tight exclusions, interest stacking, demographic slicing. Meanwhile, Meta is ignoring most of it. In this solo episode, I walk you through: What actually changed with iOS 14+ Why old-school retargeting is barely functioning What broad targeting really means (and why it works) The shift from who you target to how you speak to them 📍 Ready to...

In this episode of Marketing Made Social, I’m dishing out some tough love: if your ads are getting clicks but no one’s buying, the problem probably isn’t the ads. We’re talking through:➡️ What a good click-through rate really means➡️ Why your landing page might be killing conversions➡️ How 2025 ad platforms like Meta and Google actually work now➡️ The common mistakes I see in lead gen funnels➡️ Wh...

Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month? Or should you double down on organic content instead? In this episode, we break down what actually works with small ad budgets, how to avoid burning cash, and why ads and organic have to work together if you want results in 2025. 🧠 You’ll lea...

Vicki from Marketing Made Social breaks down the problem with that tired advice to “just show up” every day on social. Spoiler: if you’re posting without a strategy, you’re just burning out and probably messing up your ad results too. In this episode, we dig into why frequency ≠ consistency, why volume-led content is old news, and how to start posting smarter with the time you’ve actually got. 🧠...

Vicki from Marketing Made Social is busting the biggest ad myths small biz owners are still falling for in 2025. From “just boost it” advice to algorithm panic, we’re calling out the crap that’s costing you money and breaking down what to focus on instead if you actually want ROI. 🧠 In this episode: Why boosting posts isn’t the same as running proper ads The myth of “being everywhere” on social H...