Marketing Made Simple

While once an app just for sharing personal photos, Instagram has taken the business world by storm. In fact, 71% of U.S businesses claim to use Instagram as a company. But when it comes to Instagram, most companies struggle creating content that is actually engaging. That's why today's episode is packed with practical tips you can use to produce engaging Instagram content that works!   Today J.J....

When it comes to creating content for social media, most people come up with their posts in the moment. But trying to think of something that's new, creative, fun, entertaining, and educational on the spot is no easy feat. Especially when you're posting several times a week! Creating content in the moment leads to content that doesn't have a purpose or is boring, and often turns into just not post...

Social media is a very effective way of connecting with your customers and growing your brand, but it can also feel overwhelming. It's hard knowing which platform is right for your business, how often you should post, and most importantly, what kind of message to post.   Today's episode starts off our newest series all about clarifying your messaging throughout the ecosystem of your business, and...

Each week on the podcast, we show you how to use the StoryBrand framework in your marketing to invite customers into a beautiful story where you are the guide and they are the hero. But today's conversation is a little bit different. You're never going to believe it. You might even be shocked because today we are giving YOU permission to be the hero! While you should always play the guide as a com...

Most of us are bored with the story we're living. We've lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that! In th...

Hero Makers, it's almost time to wrap up 2021, so we're wrapping up our biggest "ah-ha" moments of the year too. You know we always say that marketing should be easy, so we're making it super easy to take in the biggest lightbulb moments of the year. The moments that made you say, "I finally get it!" and "I can really do this!"   In this episode, J.J. and April revisit four amazing "ah-ha" moments...

Most of us are bored with the story we're living. We've lost interest in our own lives, and as a result, we spend our days feeling anxious, restless or just flat out hopeless. But what if you stopped trusting fate to write the story of your life and started living like a character in an interesting story? Our new six-part limited podcast series, Hero on a Mission, will help you do just that!   Jus...

Hero Makers, it's been a joy to serve you this year. We have been overwhelmed by the number of people in our listening community who have finally found clarity on how to craft marketing that works. We always say that marketing should be easy, so our gift to you this season is an episode that will make it even easier!   In this two-part series, we're revisiting some of our biggest "ah-ha" moments o...

In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!   Whe...

In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!   Fam...

"I know the StoryBrand framework is great, but will it work if I'm an artist?"   In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big...

Nothing brings us more joy than when we see a business inviting their customers into a beautiful story. And we've got to say, our listeners have been killing it out there! We are seeing customers (and therefore businesses) winning left and right, and we couldn't be more proud.   We want to take time to celebrate you—our Hero Makers—and the success you've experienced! In today's episode, J.J. and A...

"I know the StoryBrand framework is great, but will it work for my premium products or luxury brand?"   In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profi...

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit?"   In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-...

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit? "   In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for...

"I sell direct to businesses AND direct to customers. Will the StoryBrand framework actually work for me?"   In this series, we're answering the question, "Will it work for me?" Previously on the podcast, we explored each part of the StoryBrand framework, and now we're showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-...

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voi...

Call 615-649-0705 and share your story of success after using the StoryBrand Framework before Friday October, 22 for a chance to be featured on a future episode! With so many of you taking action to create marketing that works using the StoryBrand Framework, we want to hand you the microphone and feature your story of success on the show. Call 615-649-0705 before Friday, October 22 and leave a voi...

While your nurture email campaign adds value and builds trust with potential customers, it's your sales email campaign that will close the deal! Creating a sales email campaign provides the perfect opportunity for you to share the full story of how your product is going to help solve your customers' problems setting you up to ask them to buy it.   Welcome to Part Five in our How To Create Your Mar...

You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate value, which you can demonstrate through nurture emails!   Welcome to Part Four in our How To Create Your Marketing Made S...

Now that you have a one-liner and website, your potential customer is curious about how you can help them solve their problem. That's where your lead generator comes in. A lead generator is a free yet valuable asset you offer potential clients as a way of building authority and trust. Lead generators are also a key way to capture potential customers' emails so you can continue guiding them on the...

Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why we're giving you a website wireframe what works!    Welcome to Part Two in our How...

Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish!   Welco...

Want to know a secret that most people won't tell you? Anyone can learn marketing. Seriously, anyone. Most people will tell you marketing is an art that only the few have the eye for, but we disagree. While there is art involved, it is very much a science. A science you can learn!     In this episode, J.J. and April introduce everything coming your way in our next series: How To Create Your Market...

You've done it, Hero Makers! You've reached the final episode in our StoryBrand framework series. Over the last nine episodes you crafted your Brandscript using each part of the framework to clarify your message by inviting customers into a beautiful story. Now you are ready to implement and put it into action!   You might be wondering how this actually plays out. Can it work for both small busine...