Marketing Insights

Successful brands never rest!  They must remain close to their customers in order to ensure they are staying true to what their brand loyalists expect! But what’s a successful marketer to do?! What are some tactics they can employ in order to continually build their brand?! Tune into this edition of the Marketing Insights Podcast Series to hear more about 5 strategies companies can use to ditch th...

In this edition of the Marketing Insights Podcast series, Shane Hunt (Professor of Marketing, Arkansas State University) and John Mello (Director of Supply Chain Management, Arkansas State University) discuss the different types of supply chains  ( examples include Amazon, Nike and Wal-Mart and more ), efficiencies of supply chains and the impact of tariffs of supply chains across the globe .  htt...

Executive Perspective: Interview with Gina Gomez, Director of El Centro Hispano (Hispanic Community Services) .  Gina discusses her role as Executive Director at El Centro, the role of marketing in a non-profit organization, career advice for students seeking employment with a non-profit, and the key competencies needed for success in this type of role.  http://huntmello.com/ https://twitter.com/D...

So you want to build a brand?!  Lean in for 11 minutes to this edition of the Marketing Insights Podcast Series where Shanita Akintonde takes us through the 7 basic rules   to follow in order to build a successful brand.   You can follow Shanita Akintonde on Twitter @shakintonde

In this edition of the Marketing Insights Podcast Series, Shanita Akintonde considers the question - do brands need to "make noise" in order to WOW consumers?   Or is it sufficient to let success speak for itself?   Listen in for her tips on the 7 Hows for Brands that WOW! Follow Shanita on twitter @shakintonde 

According to a study conducting by branding agency, Sacuna, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven than millennials don’t respond to traditional marketing , so B2B companies that can effectively reach this generation would be able to tap into $200 billion in an...

Today’s podcast is entitled B2Bmail.com and deals with the topic of business to business email marketing.   CRM software company SuperOffice recently published a report on B2B  email marketing and in it, they cite that email marketing as the most effective channel to generate leads for a B2B company.   However, their research showed that a surprising 59% of B2B companies do not use email marketing...

This topic deals w/ the fact that more and more bands are trying to stand out by showing consumers that they care about their social issues.  How a marketer might quantify the weight of capturing loyalty from the growing market (Millennial and Gen Z) over lost sales now?  Listen in as authors and educators Greg Marshall and Mark Johnston discuss this very topic.  To learn more, visit their blog si...

A new year means a time of new resolutions, many of which are fitness based!  According to market research agency Hall and Partners , we are living in the most health-engaged era there has ever been. Consumers are more engaged, better educated, and more empowered to make smarter decisions to make their health a priority.  Many brands are certainly hoping to capitalize on this boom- which has impli...

Join Award-winning Professor Shanita Akintonde for this very special edition of the Marketing Insights Podcast series entitled, Just Keep Swimming: How Struggling Brands Keep Themselves Afloat. @shakintonde #product_lifescycle 

This edition of the Marketing Insights Podcast features Executive Insights from Kurt Strand , President and CEO of the National Mississippi River Museum and Aquarium .  Kurt shares insights on increasing brand awareness, understanding their marketing mix, using social media to drive events and community involvement.  In addition, Kurt shares insights with marketing students about standing out in t...

Have you ever wondered what you will do when you graduate? Considered how marketing helps entrepreneurs or students looking to start their own business? OR are you an instructor who counsels students on career option or personal branding advice? If you answered yes to any of the above, the Executive Perspective podcasts are for you! Successful leaders in any organization need to be effective marke...

Influencer Marketing could not be HOTTER these days with social media becoming a driving force for buyer behavior.  In this edition of the Marketing Insights Podcast Series, authors and educators Greg Marshall and Mark Johnston discuss key considerations and important metrics marketers should consider when determining if influencer marketing is a good fit for their brand.  For more information on...

Welcome to 2019 and this VERY special Holiday Edition of our Marketing Insights Podcast Series entitled The Anatomy for Holly, Jolly, Dollar-Generating Brands by Shanita Akintonde.  Marketers are often the face behind, beside and sometimes in front of brands hoping to catch the fevered frenzy of the holiday shopping season.  Of course, planning for this important season happens well in advance!  W...

Marketers Will Be Hacked:  It’s not a matter of if, it’s a matter of when.  Data hacking is unfortunately something we often hear about in the news.  And as marketers, we often have customer information related to a number of things from demographics to preferences to credit card information.  What should a marketer do to guard against this?  How and when should information about a data breach be...

Very recently, two major brands have announced brand makeovers that go as far as changing their names .  Such a decision can’t be made lightly as brand loyalty and customer confusion are obvious concerns.  What are some key factors a company should consider when evaluating the decision not change its name?  What type of metrics are important when considering such a decision?  What if it doesn’t wo...

Part 2 of 2 of AEIOU and sometimes Y elaborates on the language of branding as it relates to social media marketing.  Social media has widened the possibility to engage with customers like never before.  Be sure to listen in for 3 TIPS marketers can use to LOCK IN VIEWS!

  "Own the language, own the customer" Language changes brand perception.  The language you use in branding matters, so it isn't just what you say, it is what customers hear and how it makes them feel .  Listen in to part 1 of 2 to learn more about how language defines and refines branding!

Have you ever wondered what you will do when you graduate? Pondered the various career options available to you in the field of Marketing? OR are you an instructor who counsels students on careers options and advice? If you answered yes to any of the above, the Executive Perspective podcasts are for you! Successful leaders in any organization need to be effective marketers! In this month's ep...

Tracking eye movements while watching a movie trailer? Using EEG to detect a person’s emotional responses to a brand or product? Seem like the stuff of science fiction?! It’s not. These are real, exciting, innovative examples of of a type of market research called “Neuromarketing”. What is “neuromarketing”? How and why is it used? What are some common methods or techniques used? Lean in to learn m...

Today’s kids are wielding a lot of power and influence over the buying decisions the adults in their lives make! Many have money to spend, and their parents’ approval to spend it. However, are there ethical implications of marketing directly to wee ones? Listen in to hear Shanita Akintonde, Columbia College Chicago, provide you with some fascinating and insightful marketing infomation to consider.

This Marketing Insights podcast discusses tips marketers can use to "prescribe" or point consumers toward products and/or brands that help them to see the BEST in themselves. Lean in and listen to Professor Shanita Akintonde describe the magic behind "feel good" marketing! This episode is appropriate for educators and students. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an aw...

Welcome to this episode of the Marketing Insights Podcast Series! This episode is entitled "The Power of Pricing!" Tune in to hear Dr. Shane Hunt talk about the strategic marketing value of pricing and the importance of this principle in business. This episode is appropriate for educators and students.

Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. Today’s podcast entitled "Selling the Sizzle" includes the top 10 rules to become notable and quotable! Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenu...

This month’s episode of Marketing Insights features Shanita Akindonde, professor, author and career coach, discussing why mentoring matters! Lean in as she discusses the importance of securing a mentor as well as the 7 tips for mentoring success in college, and life. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker co...