Marketing Insights

It’s an ever-evolving landscape for sales and marketing professionals as remote work and virtual communication are here to stay. Join Dr. Shane Hunt, Dean of the College of Business (Idaho State University), and Dr. John Hansen, Professor of Marketing and Director of the Center for Sales Leadership (University of Alabama-Birmingham) as they discuss the continued impact of COVID-19 on retailers, su...

For marketers who want to meet consumer demands with more precision, ProfessorShanita Akintonde has the solution. Go down in the DM (direct marketing) with abandon! Not only does this strategy save money, when implemented correctly it can lead to increased brand loyalty and sales. Listen in to learn how it works. @_ShanitaSpeaks @McGrawHill @ 4A's @AMA_Marketing #EmailMarketing #DirectMarketi...

This week Shanita explores marketing lessons that inform best practices when targeting Asian communities. #SquidGame #Netflix #Marketing @ColumChiComm @AMA @AAF @CAF @PRSA @McGrawHill @_ShanitaSpeaks Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned...

This week's topic? SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer purchasing decisions. #SuperstitiousBrands #ConsumerBehavior @McGrawHill @NSA @PRSA @ColumChiComm @AMA @AAF @CAF   Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience a...

In this “flash-from-the-past” episode, Professor Shanita Akintonde provides a panoramic view of what the “great outdoors” look like from behind her insightful marketing lens.   @_ShanitaSpeaks@ColumbiaChiComm @ColumbiaChi @4As @McDonalds @KFC @AdAge @AMA_Marketing @NSA @PRSA @Toastmasters  Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-ho...

Join Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty! #BrandLoyalty #Branding #BrandLove #Marketing #McGrawHill #MarketingInsights @AmericanMarketingAssociation @PRSA Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a pro...

In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner). Similar Episodes: Walk it Like they Talk It Political Correctness in Marketing Marketing for a Better World  @_Shanit...

In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness.   To read more from Greg and Mark, visit https://marshall-johnstonmm.com/

Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love".   In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde  offers a big box  of ‘ear candy’ via an assortment of brand ‘love’  lessons.   Tune in and take a big bite!   #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE

Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s”  into Paid. In. Full.  Like, Share & Spread the Word!  @McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN

Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series : Marketing Shoes Shoos, and SKUs. @MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA

Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term.   How can you still engage students who desire a connection more than ever? How can you keep the student at the center of the learning process during these unprecedented times? What are some examples...

Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equity, and Inclusion (DEI) in branding looks and FEELS like for consumers. Citing examples from brand behemoths like Procter & Gamble,  after this episode, you, too, will be better prepared to incorporate DEI into your own branding efforts. @SHAKINT...

Beginning your career in Selling is often a great way to begin your professional career! In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Don Zebe, of Colliers International.  Don discusses overcoming obstacles, making connections, and intentionally building your career step-by-step.  Discovering, marketing and selling BRAND YOU is where...

In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction.  If you have not done so already, be sure to listen to Part 1 of 2! Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE

Join Professor Shanita Akintonde as she provides creative marketing tips  for those brands  dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago   Follow her on Twitter: @SHAKINTONDE or Linkedin: https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshanitaakintonde%2F&data=01%7C01%7Cnicole.young%40mheducation.com%7Ce15...

Listen in for 4 Emerging Implications for Marketers from Global Crisis! Learn more about: ·         Customer Interactions and Customer Experience ·         Messaging Content ·         Changes in Consumer Attitudes and Behaviors    and ·         Some Anticipated NEW NORMAL in Marketing Guest Hosts:  Greg Marshall and Mark Johnston, Rollins College https://marshall-johnstonmm.com/

Join Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG bucks! #McGrawHill #Nike #Branding #Brands #MarketingInsights @SHAKINTONDE You can also find Shanita on Twitter: @shakintonde or LinkedIn: https://www.linkedin.com/in/shanitaakintonde/

What is the role of marketing in crisis management?!? What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?! How can marketing best assist the process of getting things back on track after the crisis is over? For a firm that didn’t have a crisis management plan at present, w hat should firms begin doing right away t o make sure they are not cau...

Join author, educator and podcaster, Dr. Shane Hunt (Arkansas State University) and Dr. John Hansen (University of Alabama-Birmingham) for a discussion on the impact of COVID-19 on retailers, supply chain, logistics , management and sales. These are unprecedented times....what is the marketing impact? Implications?  Tune in to learn more. 

Listen in as Shane Hunt, author, educator, marketer, interviews MaKinzie Foos, the Director of Operations for the Memphis Hustle (minor league professional basketball team). McKenzie shares her personal career progression from Sales Professional to Director Business Operations, including lessons learned, successes shared, and advice for students considering a career in sales.  Everyone is a salesp...

Really?!?  Yes!  Really!  When you look around, you see so many businesses and nonprofit organizations finding ways to make a better world through their marketing efforts. Many consumers also want to support businesses that behave this way. Listen in to author and educator, Joe Cannon, discuss the intersection where marketing practices meet target customer needs and make the world a better place. ...

The 21st century world is diverse!  Consumers see and experience the world--and the brands they use and consume in it--from different vantage points.  Consumers want to be sure that the brands they enjoy not only sees them--but respects them! What are important considerations for marketers as they seek to influence consumers? What mistakes must marketers avoid? What can marketers do to help custom...

What is cancel culture anyway?  (Other terms for this include outrage culture, call-out culture, consumer boycott, and more)  What are the implications for marketers with respect to cancel culture ? What is a marketer to do in order to avoid this type of consumer emotive outrage ? Tune in as researchers, authors, and educators Greg Marshall and Mark Johnston discuss this timely and relevant topic....

What is the "gig economy" anyway!?  What is the role of marketing in the gig economy? How is the connection between the gig economy trend and marketing management relevant? What are some areas of future research that are needed to help organizations best cope with the rise of the gig economy? What are some of the personas for gig workers?  Tune in to hear Greg Marshall and Mark Johnston...