Marketing Ink: Big Ideas for Local Businesses

Hiring, Firing, Managing - It's all a part of business, and for most business owners, it's our LEAST favorite part. But for the rare entrepreneur like Brett Curry, it just comes naturally. In this episode, we'll dive into his journey to building an agency with over 70 employees and what he would recommend for teams large and small to improve success from the start.   If you want to learn more abou...

If you're a small business owner, you've heard the term sales funnel, you just might not actually know what it means. Even if you've dabbled with them, you may not be clear on their true purpose or how to make the most of them, let alone how you should be implementing a funnel in the most effective way for your business. In this episode, I'll walk you through all of it.  If you want to check out m...

Whether or not you're currently creating video content, this episode is for you. Youtube videos are now one of the easiest ways to rank your content on page 1 on google, but only if you know how to use it. Atiba DeSouza is a video and SEO expert who dives deep into the type of content to create and how to publish it to effectively boost your search rankings and drive more traffic and leads to your...

If you're a brick-and-mortar business owner and you've wondered how to increase your revenue without increasing overhead, this episode is for you! Prince started at the bottom, learning personal training from a young age, eventually opening his own training gym.   But as many entrepreneurs experienced, Covid threw a wrench in his plans. Luckily, he was already set up to shift online and made this...

If you're a local business owner or service provider who's found some success and wants to grow, but aren't sure you want to continue doing done-for-you or service-based work, or add on additional local locations, this could be the opportunity you've been looking for. In this special episode, you'll learn EXACTLY how to build an information business to $50-$100k per month and what to avoid along t...

Over the past several years, I've been able to sell millions of dollars in information products... but I didn't start off in the information business. In this episode, you'll hear my journey into a 7 figure information business, starting with my earliest jobs that ultimately lead me to where I am today and what I am doing to help other entrepreneurs and local business owners do the same. If you wa...

In this episode, I'm joined by TikTok expert Wave Wyld, who walks me through her best tips for starting a TikTok from scratch or leveraging your existing TikTok account to gain more views, more followers and more sales for your small or local business. We talk about the most recent updates of this geo-focused platform, including it's location tagging feature, desire to function as a search platfor...

In this episode, I'll cover easy ways for you to create more effective email content that will hopefully make email marketing a bigger part of your online lead generation efforts!  I'll cover ideas for subject lines: Curiosity - I can't believe I'm doing this Vague - hey Direct Offer - Get my UPDATED GoHighlevel Masterclass for only $47! Question - Have you seen your results dropping? Big promise...

Are you creating content with no visible or trackable return on investment to speak of? Are you thinking about throwing in the towel on content creation because you're worried it's a total waste of time and money? In this episode, I'll cover WHY content is actually crucial in your advertising strategy, but most importantly HOW it should be used if you want it to contribute to your success, as well...

In this special episode, I share some BIG life updates and announcements and dive deep into the future of the internet and technology - the good and the bad. What is Web3? What role will blockchain technology play in it? Am I excited for the Metaverse? Is VR good or bad for society? Is AI Sentient, and will it's role in our future be helpful, or catastrophic? Get a better understanding of where te...

Today, You'll get part 2 of 7 high-converting ad strategy templates I use with my clients, including both low-ticket and high-ticket offer options. You'll also learn who each strategy is for, the benefits of each, and the unique technical details you'll need to know to put it in place. At the end of this episode, you'll understand what works best with Facebook ads right now and the tools to put fu...

Struggling to get the Facebook & Instagram Ad campaign results you want? Not really sure what works anymore on the platform? In this episode, I'll teach you how to build a Facebook ads strategy that actually works for your business. You'll get part 1 of 7 high-converting ad strategy templates I use with my clients, including both low-ticket and high-ticket offer options. You'll also learn who each...

Working with hundreds of small business owners focused on facebook and Instagram ads, I've head a few questions time and time again. These are the top 5 most commonly asked questions, and their answers. If you want to schedule a call to see how I can help your local business or agency with my mentorship, mastermind or Build & Scale Packages, visit https://alliebloydmedia.com ________________ - GET...

In this video, I cover 6 time management strategies business owners should be using to get more done, get more important things done, and accomplish the highest priority tasks in their business. These time management strategies for business owners are easy to understand and easy to implement if you're ready to maximize your time. Get the time study template here: https://docs.google.com/presentati...

Want to learn how to get more local clients, customers or patients than you can handle WITHOUT wasting money on expensive marketing agencies OR failing ad spend? In this training, I'll show you the 3 most important steps in learning how to get more local clients, what you need to do to implement, and the easiest, fastest way to get started. I've been working with local business owners and local ma...

Want to track your ads to make sure you know exactly where your best leads, appointments or sales are coming from? GOOD! It's easy to track your ads but most marketers and business owners never take the time to implement the methods that will allow you to track your ads easier and more reliably. The rollout of ios14 had rocked the ad results of many business owners running facebook & Instagram ads...

Social Media Examiner hosts the largest Social Media Marketing Conference in the world, Social Media Marketing World. At the 2022 Event, I shared an impactful, actionable presentation on How To Analyze & Scale Your Facebook & Instagram Ads for Maximum Results. Hear my presentation for the Social Media Marketing World 2022 Audience, and learn how to improve the results of your own Facebook & Instag...

In this episode, I'm joined by Britt Seva, founder and CEO of the Thrivers Society and the Thriving Stylist Podcast.  Britt started out as a hair stylist and quickly realized that her talent as a tactician wasn't nearly as great as her ability to grow the salon itself.  Britt has grown her business by helping stylists step back as the talent, or tactician in their business, and step up as CEO, tur...

If you're looking to improve ad results, you don't start with copy or creative, you start with your OFFER! My I.N.S.A.N.E Offer System and workbook will guide you through all the most critical elements of creating irresistible offers that convert! To get the Offer Creation Workbook to use with this episode, visit https://alliebloyd.com/offer-workbook If you want to schedule a call to see how we ca...

If you've been dreaming of a more passive form of income for your small or local business, this episode could spark some amazing ideas that you can use to sell your unique knowledge online in a variety of formats.  The info product industry is a billion-dollar industry, and in our digital world, it's not slowing down. If you want to get your piece of the pie by leveraging the information and resou...

What makes an ad successful? We'll take a deep look at that in today's episode, covering the human psychology around your creative, copy, and ad destination that will improve results and drive more leads or clients into your business! _______________ If you would like to schedule a call to see how we can help your local business or agency with my mentorship or Build & Scale Packages, visit https:/...

Michelle Hext was the owner of a bricks-and-mortar martial arts studio when she realized transitioning her business online would provide greater impact, profits, and flexibility, allowing her to live the life she truly desired. As a high ticket sales coach, she's learned the most important elements required to craft the perfect high ticket offer and sell it effortlessly. We talk about the psycholo...

This week, I'm saying goodbye to a home I love and embarking on a new adventure!   Last year, I set out on a journey to find a property, purchase it, start building a home, sell my current home, and start a new life with my family on a farm.   Why did I make this decision? How did I purchase it? How did we start building, sell our home and get to stay for 5 months before having to move out?   I co...

Today in this episode, I'm joined by Chase Buckner from Highlevel to cover Software as a Service. Marketers AND small business owners will get a deep understanding of... What Saas mode actually is, how you can profit from it, and the in's and out's of setting it up to increase and stabilize revenue, reduce churn rates, and take advantage of new opportunities! If you want to learn more about GoHigh...

The most recent 2022 Facebook Ad Changes and Updates are here, and I cover them all, along with what they mean for you as a facebook advertiser navigating the facebook account updates, including changes to their ad policy, targeting options, ad objectives, ODAX and more. Facebook advertising updates are always being announced, and they can have a big impact on the performance of your ad campaigns....