Adam Helweh

Marketing in the Raw with Adam Helweh

Business EN ↓ 56 episodes

Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.

Author

Adam Helweh

Episodes

Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6 20.06.2020 37:26

According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer m...

Small Shifts That Make a Big Impact | feat. Bryan Kramer | Ep. 5 06.06.2020 45:50

Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and business leaders, like all people, are being forced to adapt more rapidly than they could have ever anticipated. My guest is an acclaimed...

Marketing Technology: How Many Marketing Tools is Too Many? | feat. Scott Brinker | Ep. 4 26.05.2020 46:33

While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, th...

Two Lies and a Truth About Content Marketing and Making It Truly Profitable feat. Robert Rose | Ep. 3 26.05.2020 44:48

Almost every company seems to be producing content, but few are doing it in a strategic or profitable way. Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing Institute – has a lot to say on this topic. In this episode, we discuss the not-so-secret, secret to making content marketing profitable. Find thi...

How Augmented Reality Is Reshaping the Way Customers Experience the World feat. Irena Cronin | Ep. 2 26.05.2020 41:18

Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from Infinite Retina joins me to share why spatial computing is about to change how customers experience the world. Find out why companies big and small are vying to build a presence in this space and why it will change how businesses interact with their custom...

Why Business Leaders Should be Building Mindful Teams | feat. Janet Fouts | Ep. 1 20.01.2020 41:55

Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. Janet shares how leaders can incorporate it into our management style and the impact it has on the team and the bottom line. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or vis...