Marketing in the Raw with Adam Helweh

Is SEO Dead… or Just Growing Up? Everyone’s asking if SEO still matters in the age of AI, but that question misses the bigger shift. In this episode of Marketing in the Raw , Adam sits down with Ryan Brock to go beyond the “SEO vs AI” debate and unpack how search, content, and buyer behavior have been evolving for years and why most marketers are still thinking about it wrong. We explore Ryan’s jo...

Why Most Brands Get Storytelling Wrong (And How to Actually Break Through) Most organizations think they have a messaging problem. They don’t. They have a story problem and, more importantly, a failure to truly understand the people they’re trying to reach. In this episode of Marketing in the Raw , Adam sits down with Don Martelli, founder of PR Bunker, to unpack what it really takes to cut throug...

Is Your Revenue Problem Actually a Timing Problem? Most marketing teams assume revenue slowdowns come from bad messaging, weak demand, or sales execution issues. But what if the real problem is hiding somewhere else, buried in your data, your timing, or your assumptions about the buyer journey? In this episode of Marketing in the Raw , Adam Helweh sits down with Tracy Wehringer, Fractional CMO and...

In this episode, Adam Helweh is joined by a fractional CMO and marketing leader William Collins for a conversation that goes beyond the usual playbook. They unpack the hidden layers of modern marketing leadership , the often-overlooked traps of quick wins, and why the best CMOs are doing something most aren’t talking about. From client psychology to cross-industry insight, William reveals how top...

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson , former GE executive and CMO of Girl Scouts of the USA , and now Chief Marketing Officer of the American Bar Association , joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global organizations . 💡 In this episode, Jocelyn di...

Is Customer Success Broken?  Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right. In this episode, Adam Helweh sits down with Marley, an expert in customer marketing and digital customer success, to unpack the strategies that keep customers engaged, sat...

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025. With decades of experience—from her role in the evolution of Shopify at AT&T to leading marketing transformations for high-growth companies—Ellen reveals: 🔹 How AI...

B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI, experimentation, and strategic marketing leadership are key to success in 2025 and beyond. Key Takeaways: - B2B buyers are changing —why traditi...

This episode features  the legendary Chris Brogan, a pioneer in digital marketing, bestselling author, and keynote speaker, to discuss the transformative power of trust and authenticity in business. From personal anecdotes that illustrate the profound impact of simple human connection to actionable insights on leveraging trust as a business advantage, this episode is packed with lessons for m...

What does it take to build a powerful B2B brand in an age of AI and constant change? In this episode, Adam Helweh talks with AJ Rochow about navigating the tension between performance marketing and long-term brand strategy. AJ shares his unconventional journey from social media management to leading marketing teams and reveals the critical lessons he’s learned along the way—like why validating bef...

What does it really take to create meaningful connections in B2B marketing? Adam Helweh and Michael Francisco unpack the complexities of balancing strategy, empathy, and innovation in an industry often dominated by data and processes. From breaking down silos between teams to navigating the subtleties of zero-click journeys, Michael draws on his leadership experience at Microsoft, Amazon, and GitH...

Can video do more than just sell? Adam Helweh and Darius Thigpen dive into how authentic storytelling and democratized video creation are transforming B2B marketing. Discover why video is the ultimate tool to build trust, empower employees, and create genuine human connections in a world where polished marketing no longer cuts it. Talk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instag...

Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about metrics, strategy, and outcomes. Talk to me: • Twi...

In this episode of Marketing in the Raw, Adam explores the transformative role of partnerships in marketing. Joined by Fedor Šimić, Partnerships Manager at Databox, they uncover the secrets to building lasting business relationships and the true meaning of collaborations that go beyond mere transactions. Listen in as they discuss communication, trust, and the future of marketing partnerships, all...

In this conversation, Adam Helweh reconnects with Kyle Lacey, CMO at Jellyfish, and discusses his career journey from Brand Swag to leading marketing at high-profile tech companies like ExactTarget and Salesforce. They cover topics such as the importance of asking for what you want, the significance of managing people, and navigating career transitions. Kyle shares valuable insights into building...

In this captivating episode, Adam sits down with Rand Fishkin, co-founder of SparkToro and Snackbar Studio, for a candid conversation on breaking the mold in digital marketing. Rand, known for challenging conventional thinking, shares his bold perspectives on everything from big data transparency with platforms like Google and Facebook to the evolving role of AI in content creation. We explore wha...

This episode features Aron Sōgi, a TikTok content creation expert whose innovative strategies redefine video marketing on social platforms. Aron has a demonstrated talent for engaging and growing his audience, sharing valuable insights into effective digital storytelling. While often linked to B2C brands, these insights can also be harnessed by B2B marketers for greater impact. We delve into his j...

In this episode, Adam Helweh interviews Sarah Lambert, VP of Marketing at InvestiFi, uncovering her fascinating approach to marketing that blends creativity, strategy, and leadership. Sarah shares her thoughts on what makes marketing tick today, offering a fresh perspective on everything from working with startups to the tools and techniques reshaping the field. Tune in to discover her unique appr...

In this episode, Adam Helweh sits down with Chuck Moxley, marketing expert and co-author of An Audience of One . Chuck shares his journey from computer science to becoming a leader in B2B SaaS marketing, including how curiosity and adaptability have been crucial in his success. Together, they explore topics like the evolution of SaaS, the challenge of cutting through the noise in today's crowded d...

In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the human touch, the importance of responsible AI use, and...

Adam, joined by Deeanna, candidly discusses the reasons behind the podcast's hiatus and shares big news about what changes are in store for the new season of Marketing in the Raw. You don't want to miss this if you are a marketing leader and practitioner. Talk to me: • Twitter: / adamhelweh • LinkedIn: / adamhelweh • Instagram: / adamhelweh • Don't forget to subscribe to my YouTube channel: / adam...

Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing. Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she uses her skills to pair companies with experienced fractional marketing executives. She's also the author of "Stop Random Acts of Marke...

Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling good stories through visualizing data. Jesse tells me where he gets fresh ideas and shares use cases for marketing your company using interactive data. Find this episode insightful...

Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secre...

Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the virtual world. He shares new ways that businesses are breaking out of the mold of physical events by crafting compelling branded virtual experiences. Find this episode insightful?...