Marketing in the Age of AI

Episode Overview: How do brands stand out in a world flooded with AI-generated content? In this episode of Marketing in the Age of AI , Emanuel Rose sits down with Katherine Tuominen , founder of Catalyst Brand Strategy, to explore why trust, authenticity, and ethical marketing have become the strongest competitive advantages in today's AI-driven marketplace. Together, they discuss how founder...

Episode Overview: What if your advertising strategy relied less on opinions and more on data? In this episode of Marketing in the Age of AI , Emanuel Rose sits down with Misha Leybovich , founder of AdSmith.ai, to discuss how AI is transforming digital advertising through rigorous experimentation, statistical learning, and continuous optimization. Instead of relying on creative intuition alone, Mi...

Episode Overview: What does practical AI adoption actually look like inside established B2B organizations? In this episode of Marketing in the Age of AI , Emanuel Rose sits down with Dan Salganik, Managing Partner and Cofounder of VisualFizz, to discuss how legacy brands can embrace AI without losing the human expertise that drives trust and results. Dan shares real-world agency insights on AI ado...

Episode Overview Feeling the shift from simply experimenting with AI to building scalable revenue systems with it? In this episode of Marketing in the Age of AI , Emanuel Rose explores the evolution of SaaS go-to-market strategy and why pure Product-Led Growth (PLG) is reaching its limits. As AI agents, GTM engineering, and data-driven automation transform how companies acquire and retain customer...

Episode Overview Are your AI projects stuck in endless testing with nothing to show for it? In this episode of Marketing in the Age of AI , host Emanuel Rose tackles one of the biggest challenges facing organizations today: AI Pilot Purgatory . While 94% of companies are experimenting with generative AI, only a tiny fraction have successfully scaled it into measurable business results. Emanuel bre...

Episode Overview: What happens when you rebuild insurance from the ground up as an AI-native company? In this episode of Marketing in the Age of AI , Emanuel Rose sits down with Juan Garcia, cofounder and co-CEO of Tuio, a fully digital insurer using AI to automate over 80% of customer interactions and 85% of simple claims. Juan shares how AI isn’t just cutting costs—it’s improving customer trust,...

Episode Overview: AI is transforming healthcare communications—but the biggest opportunity isn’t replacing humans. It’s helping medcomms leaders work faster while keeping patient trust, clarity, and empathy at the center. In this episode of Marketing in the Age of AI , Emanuel Rose sits down with Jason Willis-Lee, a medcomms specialist and audience-building strategist, to discuss how AI is reshapi...

Episode Overview: What if the biggest advantage in AI-powered marketing isn’t better prompts—but better psychology? In this episode of Marketing in the Age of AI , Emanuel Rose sits down with behavioral marketing expert Will Leach to explore how subconscious decision-making shapes customer behavior and how businesses can use AI to align messaging with the emotional drivers behind every purchase. W...

Episode Overview: Search is changing fast, but strong digital visibility still comes down to trust, relevance, and authority. In this episode of Marketing in the Age of AI , Emanuel Rose sits down with Stefan Bajaio, digital marketing veteran and cofounder of Conductor, to discuss how businesses should think about SEO, GEO, AEO, and AI-driven discovery. Stefan introduces the concept of Web Presenc...

Episode Overview: AI isn’t just a buzzword—it’s becoming one of the biggest competitive advantages in business. In this episode of Marketing in the Age of AI , Emanuel Rose explores the “agentic pivot”—the shift from casually experimenting with AI to building AI-first teams and systems that dramatically improve productivity, speed, and scale. From solo founders building massive companies with mini...

Episode Overview: Ready to stop chasing AI hype and start building with it? In this episode of Marketing in the Age of AI , Emanuel Rose breaks down major AI developments reshaping the competitive landscape—from GPT-5.5 Instant and Meta’s AI Assistant to Apple’s new AI model toggle and Anthropic’s massive $200B Google Cloud deal. Emanuel explains why these shifts matter for marketers right now and...

Episode Overview: AI marketing is entering a new era. Anthropic has surged past OpenAI in valuation, CFOs are becoming the primary AI buyers, and smartphones are rapidly evolving into AI agents. In this episode of Marketing in the Age of AI , Emanuel Rose unpacks the biggest AI developments shaping the market and what they mean for business leaders, marketers, and agencies. From billion-dollar fun...

Episode Overview: B2B marketing is entering one of the biggest transformation periods in decades. In this episode of Marketing in the Age of AI , Emanuel Rose breaks down six major shifts reshaping marketing between now and 2030—from AI-driven personalization and conversational commerce to generative engine optimization (GEO), agentic AI, and the collapse of the traditional funnel. Emanuel explain...

Episode Overview: Most executives are still using AI like a chatbot when they should be using it like a system. In this episode of Marketing in the Age of AI , Emanuel Rose explains why the biggest productivity gains don’t come from better prompts—they come from building better AI workspaces. From Custom GPTs and Claude Projects to Gemini Gems, Emanuel breaks down how persistent AI workspaces can...

Episode Overview: Most AI teams don’t actually have a model problem—they have a token waste problem. In this episode of Marketing in the Age of AI , Emanuel Rose breaks down why AI costs are rising, where marketing teams are quietly burning budget, and what leaders need to understand before their AI bill becomes a serious margin issue. From token-based pricing and prompt caching to retry loops and...

Episode Overview: AI tools are now available to everyone. The competitive advantage no longer comes from simply having access—it comes from using AI strategically inside your workflows. In this episode of Marketing in the Age of AI , Emanuel Rose explores why the most successful brands in 2026 are using AI behind the scenes to improve speed, efficiency, and decision-making while keeping human judg...

Episode Overview: AI is no longer a future consideration—it's becoming a baseline professional skill. In this episode of Marketing in the Age of AI, Emanuel Rose outlines the minimum AI standards that professionals, managers, and business leaders should adopt right now to remain productive, competitive, and relevant. From organizing data for AI systems and documenting workflows to leveraging c...

Episode Overview: While some organizations are actively building AI-powered workflows, others are still restricting or banning AI use altogether. In this episode of Marketing in the Age of AI, Emanuel Rose shares observations from executive conversations, AI training sessions, and real-world implementation projects that reveal a growing gap between companies experimenting with AI and those buildin...

Episode Overview How do small businesses stay visible when customers are increasingly turning to ChatGPT, Gemini, Claude, and other AI-powered search tools instead of traditional search engines? In this episode of Marketing in the Age of AI , host Emanuel Rose sits down with Tom Malesic, founder of EZMarketing and creator of EZClone, to explore how local SEO, AI search optimization, and AI-powered...

Episode Overview: As AI becomes more powerful and more accessible, many leaders are discovering that the biggest challenge isn't the technology itself—it's understanding where it fits, how it works, and what risks come with it. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with cognitive scientist and AI researcher Arshavir Blackwell to explore local AI models, mech...

Episode Overview: Most organizations are approaching AI agents as digital employees—but what if that's the wrong model? In this episode of Marketing in the Age of AI, Emanuel Rose sits down with entrepreneur, DevOps expert, and AI consultant Vidar Hokstad to explore a different perspective: building AI factories instead of AI workers. The conversation dives into agentic systems, self-improving...

Episode Overview: While many businesses focus on email, social media, and paid advertising, SMS remains one of the most underutilized and effective communication channels available. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Amanda McGuckin Hager, CMO and CRO at TrueDialog, to discuss how businesses can use SMS, RCS messaging, and AI-powered workflows to improve eng...

Episode Overview: Many businesses rush into AI and automation before they have the foundations in place. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Rodrigo Lobo, founder of Kinai, to discuss why operational clarity, clean data, documented processes, and strong digital infrastructure must come before investing in AI. From SOP mapping and dashboard development to cust...

Episode Overview: Most marketing teams are still experimenting with AI, but the real advantage comes from building systems with AI integrated into every stage of the workflow. In this episode of Marketing in the Age of AI, Emanuel Rose shares how he’s developing AI-assisted software tools for prospecting, onboarding, campaign creation, optimization, and reporting. This conversation explores how bu...

Episode Overview: Getting clicks and traffic is no longer enough. In this episode of Marketing in the Age of AI, Emanuel Rose talks with Lee Thompson, founder of Qlik Sense, about how wellness and service businesses can turn online visibility into booked appointments, repeat clients, and long-term revenue. From local SEO and conversion-focused landing pages to AI automations, reactivation campaign...