Marketing in Progress

The CMO hiring process has changed.  Boards and CEOs aren’t just looking for marketing operators anymore; they want leaders who can drive transformation and business growth. Kate Bullis , Global Marketing Practice Leader and Managing Director at ZRG Partners , shares what boards, CEOs, and recruiters are looking for in modern marketing leaders — and why many highly experienced candidates still str...

Your events aren’t failing. They’re just being evaluated the wrong way. Stephanie Worthington , Head of Events and Field Marketing at Upstart , has spent 30+ years turning trade shows into revenue drivers, not money pits. She breaks down the framework that actually makes an event program work – from how to decide which shows are worth the spend to why traditional ROI metrics miss the real impact. ...

B2B marketers are asked to do the impossible every single day. Be data-driven, but not too data-driven. Build pipeline, but also build brand. Prove ROI on a broken attribution model. Never miss a trend. Never need more headcount. And whatever you do — don't let them see you scrambling. We see you. And we made something for you. Marketing in Progress is a podcast where B2B marketers talk to B2B mar...

Not long ago, companies resisted adopting analytics. Now it’s table stakes. AI is next, but we’re still in the messy middle. So how do you market when your audience isn’t fully ready yet? Heidi Malden , Head of Americas Marketing at Pigment , gets real about what it takes to market an AI-driven company when your buyers are at very different stages of adoption. Heidi shares how she's building pipel...

Most B2B marketing teams are sitting on untapped data. The ones winning deals are actually using it. Tal Peretz , Co-Founder & CEO of Onfire AI , shares why generic AI outreach is failing marketers and what a smarter, data-first GTM strategy looks like. Tal breaks down the myths around AI adoption and how contextual intelligence is becoming the real differentiator in B2B. In this episode, you'...

Marketing is always evolving, and staying ahead means embracing change. Cari Jaquet , CMO of P0 Security , shares her insights on how marketers can stop playing catch-up by constantly experimenting, adopting new technologies, and making data-driven decisions. She discusses how to pivot quickly and adapt your strategies to the market’s ever-changing demands. In this episode, you’ll learn: Why conti...

Successful marketing happens when you stop doing random things and start being intentional about what you do and when you do it. Jenn Parrino and Candice Wright have learned that more campaigns, more channels, and more personalization don’t lead to more closed deals. As marketing leaders at Glia , they’ve refined their approach to focus on the activities that truly drive results. Jenn and Candice...

Founders, CEOs, and marketers often wrestle with this question: Should the brand have a face? David Newman says yes, absolutely. As a renowned keynote speaker, author of Market Eminence, and host of the Selling Show podcast, David has years of experience helping CEOs and founders establish and build their brands. He shares the three essential pillars of Market Eminence and explains how visibility,...

Product marketers sit at the center of the chaos, where product, sales, and strategy collide. In this episode, Gayle Kalvert and Kristin Allaben talk with David Bruce , a veteran product marketer who’s worked inside massive organizations like IBM and Broadcom Mainframe Software . David talks about the skills that make a product marketer effective. He shares insights on collaborating with other tea...

Is your brand’s story working for you or against you? Kate Hamilton has spent over 20 years helping Fortune 100s and mission-driven startups clarify their messaging and align their teams. As a strategic marketing advisor, she’s seen firsthand how an unclear brand narrative can hold businesses back and create misalignment. In this episode, Kate gets real about the branding mistakes that are slowing...

It’s easy to be overwhelmed as you juggle career, family, and your overall health. But Ashley Mitchell asks: “What if it all works out?” Ashley runs Guided Reflections Therapy Practice and is the author of the self-help book What If It All Works Out? . She’s a mental health professional with over 10 years of experience. Having worked with clients who battled anxiety, and navigating anxiety herself...

When sales and marketing work towards the same goals, they bring success to the organization. But often, stereotypes and impostor syndrome get in the way of real alignment. In this episode, Kristin Allaben takes over as host for a chat with Gayle Kalvert , Founder and CEO at Creo Collective , about sales and marketing alignment. Gayle covers the barriers that keep sales and marketing teams from wo...

Kate Volman isn’t trying to overhaul your life. But she will challenge the way you think about joy. In this episode, Kate talks about something high achievers tend to ignore: doing things just for the hell of it. Not because it makes you money. Not because it’ll get you promoted. But because you used to love it, before life got in the way. Kate is the CEO of Floyd Consulting and the author of Do W...

Partner marketing gets a bad rap. But with the right funding and support from leadership, it can be the secret weapon for scaling your brand and unlocking revenue fast. In this episode, Lucy Greenaway , Global Channel Marketing Director at XM Cyber , walks us through the real but overlooked value of partner marketing. She discusses what most people don’t know about partner marketing, why events ar...

Vicki Hall went from WNBA athlete to financial advisor at C.H. Douglas & Gray Wealth Management . Not the most obvious pivot, but when your family gets financially wrecked by bad advice, you learn fast. As an advisor, Vicki works with successful, high-earning women who are still freaked out about money. She’s on a mission to make sure no woman ends up broke, blindsided, or stuck in a relations...

There are certain moments in life that change the course of everything. For Shali Reed , a personal tragedy forced her to re-evaluate what mattered most. She walked away from a high-paying tech career to bet on herself, her family, and the business she runs with her husband. In this episode, Shali shares what it’s like to build The Reeder while raising two toddlers, balancing marriage and work sim...

Selling is a team sport, and sales and marketing teams are the star players. When they align on their revenue goals, the whole company wins. In this episode, Andre Lachlan , Sales Director at Splunk , discusses the value of collaboration between B2B sellers and marketers. He shares practical ways for teams to break down their silos, support each other’s goals, and work together to drive effective...

Julie Alexandria has been a Broadway performer, a sideline sports reporter, a TV host, and now the founder of her own jewelry business. She’s lived many lives, but one thing has stayed the same: she’s always trusted her gut. In this episode, Julie gets real about stepping away from her career, what happened when her agent dropped her, and how she turned her love of jewelry into a thriving business...

Tiffany Sauder is the type of woman who wins awards, runs a company, and still finds time to pack her kids’ lunches.  From the outside, her life looks “successful.” Inside her marriage? Well, Tiffany shares the details. In this episode, she gets brutally honest about what it took to rebuild her relationship from a breaking point. It wasn’t another date night that did it. Instead, she and her husba...

B2B buyers are people, too. They want to be entertained, to learn, and to feel something just like the rest of us.  In this episode, Rachel Downey , founder of Share Your Genius, talks about the one thing that still moves the needle in B2B marketing: human connection. Forget the overhyped tools and pushy advertising. Rachel discusses the power of relationships, consistent messaging, and authentic...

Sara Uy began cold calling from her childhood bedroom at the height of the COVID-19 pandemic. Out of boredom, she began recording those calls and posting them on TikTok. No script. No fancy setup. Just real sales calls. Those posts took off. Now, she’s built a 90K+ following on LinkedIn, launched her own business, and is one of the most trusted voices in sales as “Selling Sara.” In this episode, S...

Influencers are everywhere, from your Instagram feed to your LinkedIn homepage. For brands, they can be a powerful marketing tool, but what is it like to work with them? In this episode of Marketing in Progress, Brianna Doe , founder and CEO of Verbatim, talks about the reality of influencer marketing. She discusses why follower count is not always the most important metric, how to spot creators w...

Kanika Chadda-Gupta has never been afraid to take risks. She switched career paths to follow her dream of becoming a broadcast journalist, moved to India to explore the international market, then took a chance on love and a new job when she returned to the US. At every fork in the road, it was her intuition that pointed her in the right direction. In this episode, Kanika shares how trusting her gu...

Brianna Doe did everything “right” on paper. She worked in fast-paced environments, consistently overachieved on her goals, and climbed the corporate ladder. But she still felt completely miserable. So she broke away. In this episode, Brianna gets real about what made her walk away from the safety of a 9-to-5 job and bet on herself. She talks about the early days of building her agency, what happe...

Megan Dimmer isn’t here for your outdated expectations about midlife. In fact, she just turned 49 and feels stronger, sharper, and more in control than ever.  In this episode, Megan shares the real story of what it took to feel this good: cutting the BS with her doctors, finding a workout she didn’t hate, and finally putting herself first after years of prioritizing career and parenting. We talk h...