Marketing Happy Hour

Dr. J.J. Peterson, Head of StoryBrand, joins me to discuss the power of storytelling in brand strategy. Dr. Peterson unpacks the StoryBrand framework, a proven method that has helped organizations simplify their messaging and grow their businesses. We dive into why humans are hardwired to respond to stories, how clarity in messaging drives customer engagement, and the critical elements of a websit...

In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing careers but also remain vital throughout a marketer's journey. Whether you're just starting or are well into your career, t...

In this episode, I sit down with Avery Akkineni , Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia’s APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention...

This week, I’m joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world’s most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025. We also dive...

In this episode, I sit down with Grace Tully, Social Media Manager at PayPal and a freelance fashion stylist, to explore how she balances two creative yet demanding career paths. Grace shares her journey to managing social media for one of the most iconic fintech brands, insights on PayPal’s recent social media refresh, and the story behind their “Surprise and Delight” series. From spotting trends...

In this special Thanksgiving week episode, I’m doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some of your questions–from career pivots to balancing entrepreneurship. Key Takeaways: Gratitude Practice: Discover my recent 3x3 gratitude practice and how it’s helping me stay grounded during the chaos of the holiday season. Career Pivots: Tips...

In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal sobriety journey. Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. Jackie revea...

This week on Marketing Happy Hour , Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies for integrating influencers into Urban Outfitt...

In this episode of Marketing Happy Hour , Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the torch to Cassie, sharing reflections on their journey together and what’s next for Marketing Happy Hour . Cassie also gives a sneak peek into the future of the show--including a continuation of weekly episodes every Thursday, a weekly email new...

In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N’Yaisha shares her insights on what it takes to build a career in social media, how she’s proven the value of organic social for revenue growth, and what trends she sees sh...

In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De...

In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, an...

This week , host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounded in personal values to the power of genuine rela...

Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz: In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning. Here's a p...

This week on Marketing Happy Hour, we’re thrilled to be joined by Brandon Rhodes, Program Experience Manager for Disney Internships & Programs! With a diverse background in hospitality, tourism, and leadership development, Brandon shares his career journey and how he helps shape the futures of Disney College Program (DCP) participants. Brandon brings unique insights into career growth, leaders...

In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and videography, Howard takes us behind the curtain of content creation at one of the world’s leading theme parks. From animals and rides to the spooky season of Howl-O-Scream , he reveals how his team uses social media to engage guests both online an...

In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more! Meet Our Guest, Giselle Huasipoma: Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with d...

We're excited to introduce you to Sheena Hakimian, Director of Digital Marketing at Condé Nast, and a Certified Life & Career Coach. In this episode, Sheena and Cassie discuss the impact of imposter syndrome in your career journey, and practical strategies to overcome it. About Sheena: Sheena Hakimian is the Director of Digital Marketing at Condé Nast, a Certified Life & Career Coach,...

This week, Cassie and Erica sit down with Amruta Vyas, Director of Brand Marketing at De Soi. In this episode, Amruta walks us through her background in growth marketing, how honing that analytical side in previous roles has helped shape a wholistic 360 view of marketing on the brand side, and a peek behind the curtain at De Soi's brand marketing strategy and key areas of opportunity. Here&#39...

⁠⁠ Alternate title: Why LinkedIn is the BEST! This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People . In this episode, Kelly chats through her experience growing a personal brand on LinkedIn, and how you can do the same! She also walks through the best tactics to optimize your profile and determine the topics you'll post about, and then gives her...

⁠ This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more . In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, a...

This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows , a new texture-first hair care brand reimagining cultural beauty staples, currently in its pre-launch stage as part of the Sephora Accelerate 2024 program. In this episode, Quani explains how her passion for inclusivity in the beauty space led to her consulting for and working with many incredible brands like Yo...

We're excited to introduce you to Esther McIlvain, Vice President of Marketing & Communications at Hawkers Asian Street Food, a favorite local restaurant (that has now expanded to 7 states!) . In this episode, Esther and Cassie chat through the essentials for restaurant marketing on a local and national level (including Esther's tried and true "hourglass strategy"), and how i...

This week, Cassie and Erica chat with Jennie Toutoulis, Senior Manager of PR, Celebrity, Partnerships & Advocacy at a major beauty brand (one that we're SUCH fans of!) . In this episode, Jennie shares a peek into her career journey, her best advice for those looking to enter the beauty and/or PR space, a look at what she values in working relationships and in partnerships for the brand, an...

This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA . In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand expansion across the country. Here's a...