Marketing Happy Hour

What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi’s State of Creative Effectiveness report, the inside...

Bonus: If you’ve ever dreamed of turning a personal story into a product — this episode is for you. I’m joined by Kristan Kelly, CEO and founder of Shade Rayz Sunscreen: a mission-driven brand born from her journey as a breast cancer survivor and Latina entrepreneur. In this mentorship-focused conversation, Kristan shares the real story of building her company from the ground up, how she tapped in...

How do you create content for an audience you're not part of—but still connect on a deep, emotional level? That’s the magic Holley Long brings to the table. As a Social Media Specialist for The Bump (part of The Knot Worldwide), Holley leads with curiosity, storytelling, and strategy. In this episode, we talk about what it takes to market life’s biggest milestones—from weddings to new parentho...

Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of...

In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down creator storefronts, email list power, and what b...

Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who’s helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building,...

What does it really mean to be customer-obsessed in today’s ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria’s Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led camp...

In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into wha...

What makes a media partnership actually work ? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when working with creators and how to think beyond vani...

In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I’m sharing the biggest lessons I’ve learned along the way: why nothing is permanent, how to pitc...

In this episode, I sit down with Lucas Kraft , co-founder of Wonderbelly , the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, ho...

BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen brands make in the creator economy—from avoid...

In this episode, I’m joined by Kelly Gordon , a recruiter at Creative People , to talk all things networking, personal branding, and how to stand out in today’s job market—all without sounding like everyone else in their DMs. Whether you're actively job hunting or just starting to think about your next move, this episode is packed with practical advice to help you build better connections, com...

Get job openings + marketing updates direct to your inbox, every Thursday: Join the email list How do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People’s activewear line into a standalone force with over 50 stores. She shares the key strategies behi...

Solo Episode - Networking doesn’t have to feel awkward, forced, or transactional. In this episode, I’m breaking down how to build meaningful connections that actually lead to opportunities—without feeling weird about it. Whether you're a corporate marketer, an entrepreneur, or just starting out, I’ll share practical networking strategies you can use today. Key Takeaways: // Networking starts b...

Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone. In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who’s in the trenches figuring it all out. We get real about what it takes to stand out as a freelancer, price your work with confidence, and actually land clients. Ashley als...

What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations.  In this episode, Katelynn shares how DUDE Wipes keeps its audience hooked, maximizes influen...

Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We’re diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podcast that keeps listeners coming back. From choosin...

Want to take control of your career? It starts with owning your personal brand, building confidence, and communicating your value—and today’s guest is here to show you how. Sheena Hakimian, marketing leader at Condé Nast and certified life coach, joins the show to break down her three-part framework for personal branding, how to clearly communicate your goals to leadership, and why becoming a prob...

How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more? This week, we’re sitting down with Kyle Hagge, Chief of Staff at Morning Brew Inc., to dive deep into content strategy, email marketing, podcasting, and career growth in the media industry. Morning Brew has built a content empire with 15+ b...

BONUS Episode: Let’s talk about money—because let’s be real, balancing student loans, saving for the future, and actually enjoying life can feel overwhelming. That’s why we’re bringing you a special finance episode with Certified Financial Planner® Mike Quattrochi, a millennial leader who’s helping young professionals build financial wellness without the stress. In this episode, Mike breaks down t...

In this episode, I sit down with Brie Shouppe, a marketing expert and storytelling strategist who helps brands define their identity and craft compelling content. We dive into small business (and entrepreneur) social media strategies, brand messaging, and how to create content that truly connects with your audience. Brie shares insights on common branding mistakes, the importance of defining your...

In this episode, we’re diving into brand community with Jess Druey, founder of Whiny Baby Wines —a brand that’s not just about great wine but about reimagining the wine experience for a new generation. Jess shares her journey from media and content production to launching her own wine brand, the strategies she’s used to introduce Whiny Baby to the market, and how she fosters connection both online...

Ready to trade your corporate 9-to-5 for a business of your own? Jamie Tjornehoj, founder of Brand Bosses, shares her journey from corporate marketing manager to thriving entrepreneur. In this episode, we dive into the key elements of building a standout brand, the digital marketing trends businesses can’t afford to miss, and Jamie’s top advice for anyone ready to take the leap into entrepreneursh...

How to grow your audience and your brand with humor – This week, I’m chatting with Aidan Brannigan, founder of No Boring Brands and former Marketing Millennials’ strategist, who scaled social followings to over a million and crafted email campaigns that drove six-figure ticket sales. Aidan shares his journey from working with top startups to building a humor-based agency for B2B brands. Learn how...