Marketing Happy Hour

In this episode of the Marketing Happy Hour podcast, we're chatting with Ashlie Head, Digital Content Manager at L'Oréal, who leads content creation and digital strategy for the Lancôme skincare division. Ashlie shares a unique perspective, and offers advice on:  How to tailor digital campaigns to different consumer personas How sharing your ideas + feedback confidently can positively impact...

Cheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective copy and email marketing tactics with Ethical Copywriter + Email Strategist Karsen Murray.  Karsen shares amazing insights, including:  - How to become a confident copywriter - Top tips for growing your email list from the ground up - How to...

Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season.  Thank yo...

In this episode of Marketing Happy Hour , we demystify all things email with Rondene Grinam , Global Email Marketing Manager for tech giant Microsoft .  Rondene shares incredible insights, including: The power in networking to advance your career, especially in the early days Simple email subject line tips that will increase open rates How to utilize A/B testing to optimize an email strategy...

In this episode of Marketing Happy Hour, we chat with Hannah Pobar, founder of Home Studio List, a platform of styled homes across 30+ states available to rent for photo shoots, film productions, and content creation. Hannah shares how she pivoted from being an art director and wedding photographer to a successful online business owner.  In growing her business, Hannah has made it work withou...

In this episode of Marketing Happy Hour, we chat with Lisa Meyer, Digital Creative Director for Beekman 1802, the world's largest goat milk bodycare brand. Before beginning her career with Beekman 1802, Lisa worked in-house Web Designer for Victoria's Secret and was a freelancer for brands including IL MAKIAGE, Visionary Pet, Splendid Spoon and various sustainable fashion brands. As the Digital Cr...

"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group." In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications str...

"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a co...

"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares...

We're kicking off season 3 of the Marketing Happy Hour podcast with a conversation with Josie Maida, founder of Maida Media and former social media team member for The Walt Disney Company.  Josie shares her incredible journey of building a business while working full-time for a large corporation. She also gives us her secrets for how she moved up with Disney several times by using her network...

We’ve officially reached the end of season two. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker talk lessons learned this year in business and life, along with favorite moments from season two. Thank you to all of the amazing guests this season: 👉 Ally Golden of UpWork 👉 Karly and Kiersten of Millennial Social Media Marketing 👉 Angelica Song of Google 👉...

We ended the last interview episode of season 2 on a high note with Jenny Park, Senior Influencer & Partnerships Manager at LinkedIn. Jenny not only shares her career journey with us - going from Cheerios to LinkedIn, but she also peels the curtain back on the world’s most famous networking app by answering the questions everyone asks themselves about the platform including “what in the world...

Are you interested in grad school, but don’t know how to balance your full time job with the demands of an advanced degree program? This week, Erica sits down with her ex-coworker turned close friend Emma Wolgast, Paid Social Analyst at Red Ventures. Red Ventures is an agency that simplifies online experiences through premium content, strategic partnerships, AI-driven digital marketing, and world...

This week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for unique experiences. In this episode, Danielle shares her unique path in travel marketing, what it takes to work in social media at a startup, and how to create viral buzz around your brand. ----- Other episodes you'll enjoy if you enjoyed Danielle's epis...

Have you ever wondered what it's like to work at Google? Curious about what it takes to land a job at one of the largest corporations in the world while managing a large social media presence? Angelica Song, Associate Product Marketing Manager at Google, shares her experience in balancing her role at the tech giant while being a well known TikTok Creator. Angelica gives us her must-know interview...

Are you considering quitting your 9-5 to start your own social media marketing agency? Karly and Kyrsten joined us this week to share their story of pursuing the journey of business ownership and how they developed a wildly successful social media agency in a little over a year. They also dive into creating viral-worthy Reels and how they've seen video success on Instagram. Grab a drink and listen...

Welcome to season 2 of Marketing Happy Hour! We're so excited to be back with this premier episode with Ally Golden of UpWork, the world’s work marketplace, connecting millions of businesses with independent talent around the globe. Ally is passionate about empathy in the workplace and branding. In this episode, she shares how Upwork is working to create an empathetic workplace and how you can do...

That is a wrap on MHH Season 1! Thank you so much for listening. As we reminisce on this season, we’re sharing our favorite moments and lessons learned with all of you.  ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move for...

How does the Universal Studios Parks + Resorts team engage guests online after they leave the attractions? You’ll find out during this interview with Stephen Kubiak, Manager of Social Strategy & Content for the Universal Parks. Stephen not only shares how to create unique experiences for audiences on social media, he also shares how Twitter became one of Universal’s top platforms for engagemen...

It’s job hunting season and we’re here to share crucial career advice with you from NASA’s Communications Strategist and former public speaking professor, Sylvester Placid. Learn why Sylvester says “cover letters aren’t dead” and find out his top tips for landing a career for a large corporate organization. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Sylveste...

Always dreamed of landing paid brand partnerships, but don’t know where to start? Kahlea Nicole, an influencer whose long term partnerships with brands inspired her to help other influencers land similar paid opportunities, shares how and when to reach out to brands, common first time influencer mistakes and how to avoid them, how to get clear on who you serve and the problem you solve, and the in...

What components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) shares what creative and strategic factors she included to ensure campaigns at her current and previous company were successful. Grab a drink and listen in. ----- Other episodes you'll enjoy if you enjoyed Lauren's episode: PR 101: Set Yourself Apart | Al...

Congrats! You got your degree in marketing. Now, how do you land a full-time job right out of college? On this week’s episode, Alison Taplin of FabFitFun shares what she did to jump-start her career, some of her top interview tips, how to network straight out of college and MORE!  ____ Other episodes you'll enjoy if you enjoyed Alison's episode: Yes, you CAN work full time and get an MBA. Her...

The pandemic has changed the way events are hosted. The last year and a half, businesses have been forced to pivot their efforts to virtual events and new ways of hosting in-person gatherings. This week, we’re chatting with Digiday Media’s Event Programming Manager, Cayley Plotkin, to hear how her brands have navigated the recent changes and what predictions she has for the future of events. BONUS...

Are you trying to navigate your career in marketing, unsure about new strategies and creative tactics to use? Then this is your podcast! We’re your hosts, Erica and Cassie, and we’ll be interviewing world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more! Grab a drink, tune in and join us for happy hour! ____ Wondering where to start? Here are some episo...