Marketing Happy Hour

It's a special week for us at Marketing Happy Hour...we're celebrating 50 episodes! This week, Erica and Cassie introduce our fun rebrand, new logo, and cover art (made possible by 99designs and Amie Santavicca ) , share the Marketing Happy Hour origin story, chat through their favorite moments in the past 50 episodes (including clips from Ally Golden and Alice Hampton's interviews) , explain what...

This week, we're chatting with Your Soulcialmate Founder, "Soulcial Scoop" Podcast Host, and Content Creator Kristen Bousquet.  She's on a mission to help regulate the influencer industry and educate digital creators on how to be respected and successful running a business as an influencer. Here's a peek at what we cover in this episode: [00:04:19] - Kristen walks us through her nonlinear ent...

Welcome to Season 7 of the Marketing Happy Hour podcast! We're excited to kick things off with Erica's conversation with Bari Rosenstein, Social Media Manager at Auntie Anne's and Jamba. Here's a peek at what we cover in this episode: [00:03:30] - Bari shares her experience working for agencies, transitioning brand side with Coca-Cola, how she found her current role with Auntie Anne's and Jamba, a...

This week, Erica and Cassie take a look back on Season 6 of the Marketing Happy Hour podcast, sharing their favorite moments, the lessons they've learned as marketing professionals throughout the season, and some sneak previews of what's to come in Season 7!  Erica and Cassie close out the year 2022 with some rapid fire reflection questions and reveal their number one ask this holiday season....

This week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platform and link in bio tool that our co-hosts LOVE! (Scroll down for a code that will unlock 2 months FREE!) Alex drops all of the knowledge she's gained during her time working in performance marketing, reveals how Later utilizes ads to round out t...

This week, Erica and Cassie sit down with Sara Arbelaez, Social Media and Influencer Marketing Specialist at Heelys and Feiyue Shoes, to chat all things brand personality, audience insights and analytics, ambassador programs, sliding in the DMs, and the "Comeback Era" of Heelys. Here's a peek at what we cover in this episode: [00:03:31] - Sara shares her background in communications and story...

This week, Cassie checks in with Nidhi Bhagat, Marketing Coordinator at ESPN.  Nidhi shares her career journey thus far, including her transition from the film and production industry into marketing.  She also gives great interview tips for landing your first job out of college and provides insight on how to stand out in your role and play the "long game" in your career through building...

This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor.  We first met Adam during our Clubhouse days when he was working as Senior Social Media Specialist at Clearwater Marine Aquarium, and he shared the inside scoop on how he was able to grow their TikTok by hundreds of thousands of followers.  Now, Adam joins us to uncover ho...

This week, Erica chats with Social Media Manager Karissa Widder.  Karissa is an Instagram and creativity queen with a unique career path who joins Erica to teach us how to level up our creativity online, build community first, and use social media as a platform for good. Here's a peek at what we cover in this episode: [00:04:12] - Karissa shares an overview of her career journey, from running...

If you're overwhelmed by Instagram's constant changes and are wondering how to best create content for the platform, this episode is for you. This week, Cassie sits down with Instagram Strategist, Educator, Speaker, and Video Expert Natasha Samuel. In her conversation with Cassie, Natasha shares that the secret to building trust and community with your followers is simply showing up . And we’re in...

Welcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6!  This week, Erica and Cassie chat with Kara Salazar, Social Business Specialist at Southwest Airlines.  We last interviewed Kara during our first Clubhouse session in April of 2021 when she was working in the beauty industry at European Wax Center, so it is truly a treat to speak with her again and...

We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from all of our guests. Lastly, Erica and Cassie look ahead to season 6 and what you can expect in the coming months! Thank you to all of the amazing guests this season: Chatting Sustainability, Marketing Car...

This week on the Marketing Happy Hour podcast , Cassie chats with friend and podcast expert, Rita Richa. Rita is a B2B podcast coach, show producer, founder of Reignite Media, and host of Bippity Boppity Business. In her conversation with Cassie, Rita spills the tea on why every brand should have a podcast and how to strategize for one. She shares how to use podcasting to build your brand, grow yo...

This week on the Marketing Happy Hour podcast , Erica sits down in person with a close friend and photographer, Amie Santavicca. Amie is a seasoned fashion lifestyle and advertising creative photographer with experience collaborating with Not Your Mother's Haircare, Ashley Furniture, Edible Magazines, and more. In her conversation with Erica, she shares how brands can effectively plan the creative...

In this episode of the Marketing Happy Hour podcast , we're welcoming one of our Season 1 guests BACK to share an update on her business and a fresh perspective on a new topic, over a year later! Join us as Cassie sits down with Brand Collaboration Coach and Content Creator Kahlea Nicole Wade, Founder of Network to Networth.  Kahlea shares her proven strategies for launching and scaling an on...

Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts.  Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside...

In this episode, Cassie talks with Becca Hidalgo, Social Media Specialist for Hilton Grand Vacations, a vacation planning brand helping you to make every trip a memorable one. Becca shares how she transitioned from self-employment to the corporate world to work with HGV. She talks about the importance of refining customer service skills for a role in the hospitality industry, but also how this ski...

In this episode, Erica talks with Elyse Estrella, Director of Social Media for Wine Enthusiast, a product and media company bringing wine to life.  Elyse shares the inside scoop on her 6-plus year tenure with Wine Enthusiast, the importance of improving your writing skills for a role in social, how to develop brand voice and positioning through your content, what “sticky” content is and how t...

In this episode of the Marketing Happy Hour podcast, we're chatting with Annie Atwell, Director of Marketing at JuneShine, a hard kombucha and canned cocktail brand based in San Diego, California.  Annie shares an inside look at JuneShine's company-wide commitment to sustainability, how to showcase company values in your marketing strategy, a peek behind the curtain at their recent collaborat...

We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions Last...

In this episode of the Marketing Happy Hour podcast, we're catching up with Hustle Sanely Founder and "peaceful productivity" advocate Jess Massey.  Jess shares a behind the scenes look at how she started her own business out of her personal journey to get and stay productive while maintaining her peace, and offers a wide variety of helpful, practical tips you can adopt to boost your producti...

In this episode of the Marketing Happy Hour podcast, Cassie sits down with Liz Dowen, Verizon PR Director at Golin! Liz has experience working with many incredible PR agencies on brands like General Motors, Nestle Frozen Pizza, Got Milk, LG Electronics, Samsung, and now Verizon! Liz shares great PR and career tips including: A behind the scenes look at crisis communication How to establish and gro...

In this episode of the Marketing Happy Hour podcast, co-hosts Cassie and Erica are sitting down to chat about some tough career situations you may find yourself in! While we don't claim to be experts on any of these topics, we hope our experiences can lend a perspective to anyone who may be wondering how to navigate these challenges! Here's a sneak peek of what we're talking about: Burnout: how to...

In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing...

In this episode of the Marketing Happy Hour podcast, Cassie and Erica sit down with Macey Miller, Owner and Designer at Be Bold Design Studio, a branding and website design studio based in Orlando, Florida! Macey offers incredible website optimization tips, including: Best practices to consider when starting a website from scratch How to rank higher on Google (yes, really!) What to do if your webs...