Marketing Guides for Small Businesses

We talk about local SEO vs. traditional SEO and how they relate to one another.  What are search engine Crawls, Indexes, and Retrieves? How can you help the search engines crawl and index your pages? What are some of the differences between traditional SEO and local SEO? Are they different algorithms?  How does Google My Business (GMB) fit into local SEO? Can you just ignore traditional SEO and fo...

We talk with one of the really big influencers of Small Business Marketing, Mike Cooch. Mike is an entrepreneur and fast-growth CEO that has founded businesses in technology services, marketing services, digital publishing, and ecommerce. His businesses have been named to the INC Magazine List of Fastest Growing Companies, and were also nominated as a Best Place to Work in their respective cities....

In this episode, we talk with Glennetta Haymon, Esq. Glennetta assists clients with business law, intellectual property issues such as trademark, copyright, and probate issues. We cover: ⦁ What the difference is between a trademark, copyright, a registered trademark? ⦁ In what ways can you legally protect your brand? ⦁ What is intellectual property, basically what can and should be protected? ⦁ Wh...

We talk about the world of mobile optimization and what it means for your website, your rankings, and your business, including: What does it mean to have a mobile optimized website? What is Mobile SEO and why is it important? What is Google’s Mobile First Index? Google recently announced an upcoming change to their algorithm in the area of page experience called web vital metrics. What is this cha...

We talk with one of the real gurus of Small Business Marketing, John Jantsch. John wrote the groundbreaking book Duct Tape Marketing, and also recently published a new book called The Self Reliant Entrepreneur. To find out more about John, visit https://ducttapemarketing.com/ In our discussion we cover: What is the Marketing Hourglass and why is the concept of the hourglass so important in underst...

We talk about a topic that either confuses many small businesses, or can be very difficult to get a grasp on and can feel like just one more thing to deal with - Optimizing your Google My Business - or GMB - presence. It is an absolutely critical factor in making sure your business shows up in Local Search - or Maps - Search Results. Why is Google My Business so important for local businesses? How...

We talk about something we get a lot of questions about - Facebook Ads. This could be either one of the best lead generation channels you use or one of the worst most expensive if not harnessed correctly. We provide you with an introduction to the world of Facebook ads.  What types of small businesses should be using Facebook and why? What are the first steps to getting started running ads on Face...

we are going to talk about how to get the most out of Facebook as a marketing channel for your business, given that things change on Facebook pretty frequently. Facebook and social media in general is a very common topic when we work with clients. And all of the social platforms frequently change what they use in their algorithms to show visitors their clients. And, like it or hate it, Facebook re...

We answer the who, what, where, and why of Virtual Marketing Services. Why you should consider using virtual marketing services Why virtual marketing services might be better for your business What to look for and what to avoid when hiring a virtual marketing service Does it matter where a virtual marketing service is located How to get the most out of using a virtual marketing service

We talk about how America’s privacy laws could significantly impact small businesses. We're joined by a couple of guests - Donata Kalnenaite and Hans Skillrud from Termageddon. Privacy on the internet has become a big deal, and there have been several laws passed at the federal and state level that impact the collection of even something as simple as a name and email address. If your website has a...

We talk about how to pick the right traffic source(s) for your business . Getting more traffic to a businesses website is almost a universal problem for every small business. While traffic isn’t the most important metric, driving the right traffic is paramount for success. The challenge is determining what are the right traffic sources for your business. In this episode, we discuss: categories of...

We discuss a topic we’re asked about all the time in regard to Small Business Marketing - Social Media. Obviously this is a big topic, so today we’re going to focus at a high level on what social media platforms are working, why social media is important, and how small businesses can most effectively leverage social media. We’ll do deeper dives into specific social media platforms including Facebo...

In this 2 part episode, we discuss a very fundamental, but often misunderstood aspect of Small Business Marketing - Search Engine Optimization, or SEO.  What SEO is, why it matters for business owners and how you can improve your presence in search engines will be discussed. What is SEO and why is it important? What is Local SEO and how is it different? What is the difference between paid search m...

In the second part of this 2 part episode, we discuss a very fundamental, but often misunderstood aspect of Small Business Marketing - Search Engine Optimization, or SEO. What SEO is, why it matters for business owners and how you can improve your presence in search engines will be discussed. Algorithm changes and a couple that have had the most impact on small businesses What impact does mobile h...

We discuss a topic that can be a major game changer for the average small business - reviews and reputation, including: What is Reputation Management? What is Reputation Marketing? How to get reviews What to do about bad reviews What content helps a business's reputation? How can you showcase your reviews on your website? Reputation Management is the title of one of the books in the Marketing Guid...

In this episode we discuss what goes in to an effective small business marketing strategy: Why it matters for every small business What is at risk without a sound marketing strategy What a well-thought out marketing strategy means for a small business in terms of execution and effectiveness of marketing What does it mean to start each engagement with marketing strategy?  What is the risk of not ha...

How to generate more leads for your business, at a high return on investment is important for every small business. Today we will cover: the difference between “search engine optimization” and “search engine marketing” components of building & launching a successful Google Ads search campaign where should you send people to from your ads common mistakes or opportunities for improvement what sh...

We talk about an essential weapon for small business marketing: funnels. We break down what funnels are and what they can do for you and your business. What are the components of a “proper” marketing funnel? What technologies and tools do you need to build and run funnels? What makes funnels different from some of the traditional services agencies offer? How can a local business take advantage of...

In this episode we'll talk about what goes in to creating a website that builds trust: Why it matters for every small business What is at risk without a trust-worthy website What a well-thought website design means for a small business in terms of execution and the role it plays in the effectiveness of their marketing Why is the 5 second test so important? What some of the key home page elements a...

We talk about something essential to inbound and digital marketing success: content, different types of content, how content relates to the buyer journey, and what it can do for you and your business. Overview of the buyer journey and how content fits into that journey What types of content you should consider, and how you can use them What content is needed How to start creating content Common mi...

We discuss a topic that is probably mis-understood and under utilized by many small business owners - Email Marketing. Topics include: Is email marketing “dead”? What problems can you run into with email marketing? Is it a good idea to buy a list? Should you send email campaigns from your business domain? How do you build an effective email list? Should you have an email marketing strategy? Why or...