Marketing Guides for Small Businesses

There is so much information out there and keeping up to date with all the changes can be daunting. The five marketing guides share our favorite books and resources on the topics of marketing, business, teamwork, and leading yourself. Listen in to find out our recommendations.

In this Online Funnel Series, we’ve explored what it takes to build an online funnel and the different components, technologies, and strategies that go into building a funnel.  But the ultimate goal of the funnel is to drive action and sales.  So today we’re going to explore how we can measure success and optimize our funnels to squeeze even more profit out of them. Listen in to learn more.

Acquiring a new customer can cost five times more than retaining an existing customer. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Aside from the math, what are some reasons a business owner needs to seriously develop a strategy for repeat/returning customers? Listen in to find out...

Once you have people who know about your business, most are not yet ready to buy from you. How does an online funnel help you nurture prospects until they are ready to buy? Find out in this episode. Listen now!

Miruna and Planable have launched Social Teams 100, celebrating the top social media teams that have grown last year against all the odds of 2020. The list is based on their own market research and comes with some interesting stats such as top titles or most popular cities for social media hires. Listen now!

Landing pages. Those mysterious things that float out there on the web that aren’t websites but are still the secret weapons of conversion for those who know how best to use them. We’re going to talk about how you can understand not only what landing pages are but how they fit into your marketing ecosystem, what makes for a good landing page, what we should we avoid, even lead magnets. 

We’re continuing our series about online funnels and the role OFFERS play in the success of your funnels. If you’re having challenges building out your funnels or if your current funnels aren’t generating leads as you want, the culprit might be your offer. You'll learn: What an online funnel offer is Types of offers How offers vary depending on industry How offers vary between products and service...

If you’re wondering why no one is buying your stiff after they download your ebook, why no one is taking the next step after signing up for your newsletter or wondering why your online ads are not helping you sell anything - the missing link may be a missing funnel. Learn what funnels are and how they help your business online. Hint: you already know this stuff from "real life" interactions with c...

In this episode, our guest is Steve Clark of New School Selling. Selling can be hard enough in normal times, so understanding how to sell in challenging times is critical. And for many businesses, selling is frequently one of the biggest challenges.  Listen to learn practical ways to overcome those challenges and start implementing the suggestions this week.

Video marketing! How can small businesses use video in their marketing and when does it make the most sense? Plus - what to do if not everyone loves the spotlight, should introverts be on video too? What about the company owner/leader or should just the customer-facing team be on video? These questions and more are covered in this episode. You'll be armed and ready to add video to your small busin...

In this episode, we’re going to dig deeper into the secrets of local SEO to really help small business owners and fellow marketers discover what matters most in local search ranking to get into the invaluable real estate known as the Google 3-Pack .

This episode will resonate with all small business owners, the feeling of being overwhelmed and not growing their business fast enough because they have to do it all.  Learn how to free yourself to succeed by outsourcing more of your company's marketing.

In this episode, learn what the Total Online Presence Audits or TOPAs for short. We’ll explain what that is, how it helps and why you need to consider running your business through a TOPA. Since most businesses are found online, wouldn't it help to know how your company's online presence is showing up to Google, your potential customers and compared to your competition? Join in as the panel discus...

In this episode, we are talking about personal branding, who needs it and how it differs from business branding with Diana Jennings, a personal branding and image strategist. Learn answers to common personal branding questions: What is a Personal Brand? Is a personal brand different from a business brand? Does everyone need to develop a personal brand? How do you develop a personal brand? What is...

We discuss what sales funnels a Small Business should have: Are sales funnels new? How do they power the customer journey? Can sales and marketing funnels work together? What funnels should a business start with? How does content support funnels? Can funnels be used to qualify prospects? How important are automated booking calendars?

We talk about how to use geofencing to steal your competitors' customers. There are actually ethical ways that advertisers can target their competitors to get new customers. Topics we discuss: What is geofencing and how is it different from just advertising in target-specific geographies? Where do these ads display? Can you do geofencing using Facebook? Who are these ads most effective for? Is it...

We talk about how to make local marketing work for your small business, some slightly more advanced local marketing tactics and how to get the most from your investments to attract the right kinds of customers in your local geographic market. A quick overview of what we mean by “local marketing” and how it is different from online marketing that is not targeted to a specific geography?   What shou...

We talk with Shaun Clark, Co-Founder/CEO of High Level, an All-In-One Sales & Marketing Platform for agencies. Our topics in this episode focus on the challenges that small businesses face when it comes to sales and marketing: Too many businesses leak leads… we talk about what a small business should put in place regarding a sales and a marketing system. How important is it for a small busines...

We talk about what it takes to properly onboard, train and uplevel your marketing manager. What should they be doing? What should they not be doing? This is a topic that’s been very near and dear to the heart of many small business owners, so today, we’re going to bring a world of clarity and share what we believe it takes to ensure your marketing manager’s success. We'll discuss: first steps to s...

We discuss how small businesses can work with a digital marketing agency, the onboarding process, what to expect from the agency, and what the agency needs from you when you hire them. Why should a business hire a marketing agency and are there times when maybe the business should do some or all of it themselves?  Why this needs to be a partnership and is not something that a business can just thr...

We talk with Staci Wallace. Staci Wallace, EVP of Marketing and Strategy for Voxox, currently the host of The Comeback Small Business Radio Show, and founder of the non-profit, EMwomen (Empowering Women). Our topics in this episode are: The importance of supporting small business (especially helping them make a ‘comeback’) and  Text message marketing – why it works so well. What is text message ma...

We talk about how to make Google Ads work for your small business.  Google makes it very easy to create a Google Ads account, drop in a credit card number and start advertising.  But should you take that super-fast way to get online?  Generally speaking most small businesses will quickly waste a lot of money without a more strategic approach to Google Ads What are Google Ads and how does “Pay Per...

We talk about some more advanced social media topics with Ben Dell, Founder at Missinglettr, HeySummit, HelpShelf and OnboardFlow. There are so many ways to amplify your social media, yet most businesses stop at just posting. We’re going to talk about some ways to do this and how it can really help your business. Is content curation still an effective strategy for social media? What role do influe...

Wetalk about what a fractional CMO is and why it is important. Our guest today is Dan Gershenson, one of the co-authors of the book Content Marketing for Local Search. Many businesses can’t afford a full-time marketing person with all the expertise needed to handle all aspects of marketing in the digital world we now live in. One way to handle this is to work with a virtual or fractional Chief Mar...

We talk about a topic that either confuses many small businesses, or maybe they just ignore it - Analytics and Return on Investment (or ROI). Analytics can be very confusing and there are a lot of things that can be measured with online marketing, but how do you know what to measure? And what do you need to measure to even be able to start calculating ROI?