Marketing Freed

This is a recording from a webinar broadcast on 29th April 2026 by David Richter, founder of LinkedIn marketing agency ClickPop. To watch the full webinar recording, complete with accompanying slides, click here . In this webinar, we explored the growing “LinkedIn Performance Gap”: the difference between commercial teams that use LinkedIn strategically and consistently, and those that leave revenu...

This is a recording from a webinar that was broadcast on 27th February 2026. In this webinar we explore the differences that exist in posting participation on LinkedIn across job functions, job titles, seniority, company size and tenure. Crucially we show the clear and consistent relationship that this all has with company growth rates, and what business leaders can do to increase participation am...

As long as it’s good news, there isn’t a business owner in the world who wouldn’t want their company or product to be featured in the press. But with journalists receiving scores of cold pitches per day and responding to a tiny fraction of them, it’s often an aspiration that remains unfulfilled. Which is why I’m so pleased to be joined by Natalie Sutton, a Freelance  PR and fractional communi...

There has never been so much data floating around and accessible to the public, and with AI, the ability for anyone to analyse this data and make sense of it has never been easier. Along with the opportunity for organisations to use data as part of their own promotional activity, there’s also the challenge of the data uncovering other stories which, perhaps organisations would prefer if the public...

There are a wealth of tools available to anyone who wants to improve the visibility of their website on Google. But one tool that’s often overlooked by business owners is Google Search Console. Not only does it provide a tonne of useful data, straight from the horse’s mouth, it’s also free.   Which is why I’m so pleased to be joined by Dan White, an independent SEO Consultant, to explain...

As industries go, retail is pretty cutthroat. Yes, there’s lots of potential customers, but there’s also a tonne of competition, often with very little differentiation, all of which leads to very tight margins. So, for marketing to work in retail it’s got to be effective and efficient, and with some research suggesting that email marketing delivers an ROI of 36 to 1, what better place to start? Wh...

Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice.  Which is why I’m so pleased to be joined by brand message and voice specialist Olly Davy to explore how you can transform words into powerful tools that tap into the deepest motivations of your customers.  In this episode, w...

In this episode, SEO consultant Natalie Slater dives deep into the persistent myths and misconceptions surrounding SEO, discusses the impact of recent Google updates AI content, and shares essential tips for managing successful website migrations. In this episode, we discuss: Some myths and misconceptions about SEO How AI content has been impacted by recent Google algorithm updates Common pitfalls...

Despite rumours of its demise, email marketing continues to be one of the most cost-effective ways for businesses to reach, and sell to their customers. But, like many things in marketing, there’s a huge difference between the results you can achieve with a great email strategy vs one that’s merely OK.   In this episode, I’m joined by Katja Mokotar, an email marketer for CPG brands to di...

When it comes to getting your website to the top of Google, creating content that’s relevant and helpful for the searcher’s query is critical.  But with infinite options for content you could create, how can marketers prioritise content that’s going to drive leads and revenue and not just traffic? In this episode, I’m joined by freelance SEO consultant Fracesco Baldini to find out. In this ep...

In this episode, David is joined by Angela Richmond, founder of Red Fox Research, who explores the crucial role of market research in developing new products, expanding into new markets, and refining messaging to better align with the target audience. Angela shares her extensive experience in B2B and technology sectors, discussing the nuances of both qualitative and quantitative research methods....

When it comes to SEO - Google’s advice is that you just need to produce great content for your users. But, at the same time, we know there are techniques for producing content that ranks well but doesn’t necessarily match what the user wants or the business’s objectives. In this episode, I’m joined by Freelance SEO consultant, Charlie Williams to discuss how we can produce content that ranks on Go...

Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else?  The answer is to craft a differentiated position and communicate in a way that makes you memorable and causes people to take action. But it’s easier said than done, in fact even most marketing agencies suck at doing this for themselve...

In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies.. In this episode, we discuss: The importance...

In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions. In this episode, we discuss: The importance of simplicity The Double Diamond...

In this episode, David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing. Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or a marketing team who needs to help an introverted internal expert become the organisation's evangelist, Fifi guides you through how to stop self-silencing, express yourself and make an impac...

When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do the work. But agencies are expensive, and certainly in my experience, a lot of them are a bit crap.  Turns out I’m not alone in that belief, in fact a lot of people running agencie...

In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant. We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful design solutions. The conversation also covers practic...

When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important.  In this episode of Marketing Freed,  product marketing consultant Lauren Fisher joins me to discuss the importance of marketing being involved in new product...

The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different. In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springboard into an effective social media strategy. In t...

The idea of a target market has been around for donkey's years. But with increasingly crowded markets, along with better targeting options for your marketing, simply knowing broadly who you’re selling to isn’t enough, particularly if you’re a smaller business with a limited budget.  In this podcast episode, David is joined by marketing consultant and trainer Ros Conkie to explore strategies f...

A major challenge when trying to attract new customers via your website is you’re relying on a digital medium to try and spark a human connection.  However, it is possible to hack into human psychology to influence the behaviour of your website visitors and get more people to take the actions you want them to take.  In this episode, I’m joined by freelance growth marketer and web design...

Advertising on search engines can be a quick and effective way to get your business in front of the right people when they’re actively looking for a product or service you provide. But with Google making it so easy for anyone to get started, unless you’re careful, you can quickly find you’ve hosed away all of your marketing budget on buying irrelevant clicks.  In this episode, I’m joined by D...

When done right, PR can gain exposure for your brand that money simply can’t buy. But in many businesses, it’s an afterthought to a wider campaign and a last-minute press release is rushed out to little effect. In this episode, I’m joined by freelance communications expert Maeve O’Sullivan who gives valuable insights into building relationships with journalists, strategic PR planning and embracing...

For the last 20 years, if you wanted to find something out online, you almost certainly used Google to start the process. But in what feels like the blink of an eye, AI has come along and promises to disrupt how people discover, interact with and understand the whole of the internet.  Joining me today is Hannah Millist, founder of TwoGether Digital, where we'll talk about how Google is experi...