Marketing Freaks

Send a text Hello and welcome to this week's bitesized episode! This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills.  Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to work on what matters.  Really...

Send a text Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments .  Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group bra...

Send a text Welcome to the first ever live episode of the marketing freaks podcast! We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans.  To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up fo...

Send a text Welcome to this week's bitesized episode! I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection.  From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic? Enjoy!

Send a text In this episode, Jon is  joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing?  Graduates are often inducted in...

Send a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.  In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co. Enjoy!!

Send a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group. Enjoy!

Send a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.  In this episode, we talk to Lauri Joffe, CMO, American Freight. Enjoy!

Send a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.  In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang. Enjoy!

Send a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.  In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg. Enjoy!

Send a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.  In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme. Enjoy! 

Send a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.  In this first episode, we talk to Anna Farberov, GM at Pepsico Labs.  Enjoy!

Send a text Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes? Jon and Vanessa Jefferies, Associate D...

Send a text Welcome back to the podcast! In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process.  This is direct from my experience of recruiting for a small, specialised performance marketing agency.  Hope this helps!

Send a text Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience. We delve into the different applicatio...

Send a text Welcome back to another mini bitesized episode! This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads. Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works. Enjoy!

Send a text Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club , an online community for advanced Paid Media practiti...

Send a text Welcome to this week's bitesized episode! We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme.  Enjoy!

Send a text Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search. Jon and Vince are here to discuss their thoughts on the future of PPC, from th...

Send a text Welcome to this week's bitesized episode! Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about.  Do you agree? Send us your biggest concerns and we'll cover them in a future episode. A...

Send a text Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better than they are in realit...

Send a text Hello and welcome to the first bitesized episode of the year! This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?

Send a text Welcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing. We're exploring everything from the development of PPC over...

Send a text Join us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X!  Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there?  Enjoy!

Send a text Welcome back to the Marketing Freaks Podcast. In this episode, we’re diving into an often neglected yet crucial topic: What does it take to become a successful Marketing Leader? Jon is joined by Danny Denhard, a distinguished executive coach with plenty of skin in the game. Danny specialises in guiding CMO’s, VP's and Directors to enhance their career trajectory, team dynamics and...