Marketing for People Like Us

Your marketing used to make more sense. Maybe not perfectly. But you had a feel for what was working, where leads were coming from, and what was helping the business grow. Then the business got bigger. More people. More tools. More channels. More expectations. More things to “just keep consistent.” And somewhere along the way, marketing became harder to manage. In this episode, Kendra talks about...

You're doing the marketing. Things are going out. Money is going in. And you still can't answer the basic question: what's actually working? Most people decide that's a tracking problem. But cleaner data, more tools, running more ads, none of that fixes what's really happening, because the issue usually isn't the numbers. It's that your marketing was never built to work together in the first place...

You're doing more marketing. Your revenue isn't moving. More posts. More campaigns. More people are helping. But the effort isn't translating to money. In this episode, Kendra breaks down why doing more marketing doesn't automatically turn into more revenue, and what's actually happening underneath. You'll hear real examples from a tax firm and a law firm, showing how marketing activity can grow w...

If you wouldn’t hand your bank login to a stranger, why are you letting strangers on the internet make your marketing decisions? In this episode of Marketing for People Like Us , we’re talking about what actually happens when business owners keep saying yes to advice that was never designed for their business — and why all that effort still doesn’t translate into results. Because the problem usual...

If your marketing looks fine from the outside but feels shaky on the inside, this episode is for you. In this first episode of Marketing for People Like Us , Kendra Losee talks about why so many business owners feel like their marketing is running on duct tape and hope, even when they’re checking all the usual boxes. You’ll hear why adding more channels, tools, or contractors usually makes things...

If your marketing is a jumble of "should dos" and "everyone says this works" that aren't quite delivering, you're in the right place.  In this show, we cut through the generic advice and talk about what actually happens when marketing grows without direction (spoiler: nothing good) and how to finally get it under control. This isn't another "try everything" marketing podcast. This is for business...