Marketing for Entrepreneurs | SEO for small business

Do you have an old blog that's not SEO-friendly? Did you write many blog posts before learning about blog SEO and, more importantly, SEO keywords? If so, you may wonder if that old blog is a good thing or a bad thing when it comes to your website's SEO today.  The answer will vary depending on several questions I ask in this week's episode. Listen in and find out how to determine if...

Learn how to prepare in advance to take a vacation, relax, unwind, and not worry about your business being there when you get back. It's possible to be a small business owner and unplug for a period of time if you prepare in advance. When you use online marketing strategies to grow your business, you can prepare in advance and take a break without ever missing a beat in your business.  Your w...

You are likely creating weekly content, but is that content creating sales for your business? Find out how to use SEO and content (like your social media and blog) to bring new leads and sales to your business each month.  If you're spending time creating content but not seeing results, this episode will help you figure out what's wrong and start to turn things around.  There's no p...

You're doing SEO on your website, but wondering how long it will take for your keywords to rank higher and your website to get more organic traffic. Find out what order things happen in SEO and what timeline you can expect in this week's episode.  SEO can be a long game, but it's a strategy worth using for your business because it's the most powerful free marketing channel avai...

Does it matter when you publish a blog post if you're doing blog SEO or trying to grow your organic traffic? Learn how to determine the best time to publish your blog post and when to share it on social or email your list about your blog post. Let's get your marketing plan going for 2024.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration...

How does blog SEO work? Do title tags and meta descriptions on blog posts help your SEO? Should you use SEO keywords in your blog posts to get organic traffic? How do you grow your business with Google? Find out all this and more in today's episode.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- htt...

You've chosen your SEO keyword. Now, let's use it on your website. In today's SEO 101 training, I will walk you through how to use your keyword for SEO on your website. Find out how to write SEO title tags, meta descriptions, header tags, and copy, and how to optimize your images for SEO, too. This is a great SEO training class.  If you'd like the SEO Content Quick Start Guide...

SEO 101, SEO keywords. Find out how to choose the right keyword and determine if your website has a good chance of ranking on Google for the keyword before you start doing any work. This is Day 2 of the SEO for Beginners Class that's live this week.  Like this and want to join live? Register here - https://www.etchedmarketing.com/registration-seo-class Support the show Register now for the fr...

SEO 101 - what is SEO? How does SEO work? Why do you need SEO on your website? Join me in this extra special training on Google SEO and learn how to get started with SEO. This is a replay of Day 1 of the SEO for Beginners Class. If you want to learn more, you can register and join us this week. The class runs Tuesday - Friday.  https://www.etchedmarketing.com/registration-seo-class Thanks! Rachel ...

Learn how to set goals for your small business that will help you serve more customers and make more money in today's episode.  Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class    My free resources are here- https://www.etchedmarketing.com/freebies     Want to work with me 1:1?  https://www.etchedmarketing.com/marketing-consulting  ...

Free SEO training class this week. Join me Tuesday through Friday and learn how to do SEO on your website. We'll learn about Search Engine Optimization, SEO keywords, and how to do SEO for your business. And, on Friday, I'm doing FREE SEO website reviews - find out how your website's SEO is right now.  My free SEO for beginners class will meet at 10 am Tuesday - Friday. Register now...

SEO keywords are used in so many places. Learn how to use SEO keywords to get more organic traffic from Google, YouTube, Instagram, and more in today's episode. Let me show you how to use SEO to expand your reach across multiple channels and find out why the better you understand how to do keyword research the better your results will be.  Welcome to Season 2 of the podcast. We've got a...

Chat GPT is all the rage but can you (or should you) use it to create content or SEO for your website or blog? Is Chat GPT content good enough to rank high on Google and drive traffic to your website? Find out what you should and shouldn't do with Chat GPT content if you care about your website's SEO.  This is one of the most popular episodes of Simple SEO Content season 1. Listen now. ...

Here are 5 SEO (search engine optimization) tips for beginners. Learn how to choose SEO keywords and where to use keywords on your website in today's episode. I'll walk you through how to get started with SEO even if you're not sure what to do first.  This is one of the most popular episodes of 2023. Be sure to listen today and get started (or review what you're doing) for SEO...

SEO keywords are critical to your website or blog's SEO success and most times when your SEO isn't working it's because of an issue with your keywords.  In today's episode, I'm teaching you everything you need to know about keywords to have SEO success, get more organic traffic to your website, and sell more online.  This is one of the most popular episodes from 2023. If y...

Learn how to add SEO keywords to your website. I'll walk you through exactly where to use your keywords on your website so Google understands what it's about and ranks you higher in the search results. When you rank higher for SEO keywords you can get found by the right people and more traffic comes to your website.  This is one of the most popular episodes of Season 1 of the Simple SEO...

It's time to plan for your 2024 SEO and Content strategy so you're ready to go in the new year. Having an SEO strategy in place is key to getting results from your SEO and content program. You need to create content that your ideal customer wants and optimize that content for Google so that it gets found by the right people.  Let me walk you through how I plan my content for Etched Marke...

2023 is coming to an end and it's time to start planning for 2024 but before we can get into what to do next year we need to review how things went this year.  In today's episode, I'm going to teach you how to use SEO reporting and determine what worked and what didn't work in 2023 so you can start to lay out a 2024 SEO plan. Next week I'll guide you through the 2024 SEO C...

Learn how to create a 2024 online marketing plan and calendar to help grow your business so you know how, where, when, and why you'll be marketing in the new year. Having a marketing calendar ready before you start the new year will make it much easier to stay focused, on track, and accountable. It will also make it easier for you to plan out your time and hit those big goals you've set...

Reviewing your marketing efforts and results is key to creating a great plan to go into the new year. You want to do more of what worked and less of what didn't in order to continue to grow. Let me show you how to figure out what worked and what didn't work so you can create a 2024 marketing plan to guide your business.  In today's episode, I'll walk you through what informatio...

You're doing SEO and creating content, but is it helping to grow your business? You'll never know if you're not tracking your website traffic, SEO keyword rankings, and more. If you're focusing on digital or online marketing to help grow your business, you need to track the results to make sure what you're doing is working.  Learn how SEO typically works, where you should...

Building an email list is key to online marketing and growing your business, but have you ever wondered how you get people to actually sign up for that email list? Today, I will explain what email opt-ins are and how to create one your Ideal Customer wants and will trade their email address to get. If you're trying to build your business with digital or online marketing, you need an email lis...

Are you brand new to SEO (search engine optimization) and not sure where to start or what to do first to get more traffic from Google? If so, today's episode is for you.  Here's what I'd do if I were brand new to SEO. From SEO keywords to what to do on your website for SEO, I'm breaking it all down and showing you how to do beginner SEO to start getting organic traffic to your...

A strong email list is one of the most important assets to any online business. Learn why your small business needs an email list to help with your sales funnel and marketing.  I'll walk you through what an email list is and how it benefits you and then stay tuned for an episode next week all about how to create an opt-in that will help you get people to sign up for that email list.  Support...

Want to learn how to choose SEO keywords that can rank #1 on Google so you can get more website traffic, leads, and sales?  I'll walk you through choosing SEO keywords that will help you rank high in Google's search results and drive more organic (free) traffic to your website.  Do this, and you'll have more SEO keywords ranking at the top of Google and will be sending organic traff...