Marketing for Doctors Podcast

Most practices are not losing revenue because they lack technology. They are losing it in the gap between diagnosis and patient decision. In this episode of the Marketing for Doctors Podcast , Justin Cholula from Hoot sits down with Dr. Todd Cohan , a leading dry eye specialist and medical director of Hoot Dry Eye Center, to break down the exact system his team uses every day to drive treatment ac...

Most doctors assume patients will make a major healthcare decision after a quick consult. Reality is different. Very different. In this episode, Bob Miglani breaks down the biggest reason patients hesitate to enroll in elective and out-of-pocket treatments. It has nothing to do with your credentials, your technology or your clinical skill. It has everything to do with the journey you are (or aren’...

In this episode of Marketing for Doctors , host Bob Miglani and Justin from Hoot  explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By...

In this episode of Marketing for Doctors , Dr. Shefali Miglani shares the lessons she learned in building a successful dry eye practice from the ground up. Speaking from her own experience, she explains how to move beyond technical explanations and focus on education, empathy, and clarity to help patients understand their condition and commit to treatment. Dr. Miglani offers a step-by-step look at...

What happens when a successful optometrist decides she is done with burnout, declining reimbursements, and being stuck in the insurance system? In this powerful episode of Marketing for Doctors, Bob and Dr. Shefali Miglani share the exact steps they took to transform a traditional practice into a thriving business focused on specialty care, patient education, and automation. Originally featured on...

Patients are not picking up the phone. They are not responding to your texts. And they are not showing up for their follow up visits. In this episode, Bob Miglani unpacks one of the biggest problems facing medical practices today: ghosting. Drawing from real stories and recent research, Bob explains why patients disappear. He explores the most common reasons, such as lack of urgency, unanswered qu...

In this powerful and personal episode, Dr. Shefali Miglani sits down with Bob Miglani to share the real story behind how they transformed a traditional optometry practice into a thriving specialty care clinic. From the frustrations of insurance dependence to the emotional toll of trying to do it all, Dr. Miglani opens up about the turning point that led her to embrace myopia management and the man...

What does it take to grow a dry eye clinic into a six-figure revenue stream? In this episode, Dr. Corey Langford shares his real-world journey—starting with LipiFlow back in 2016, adding IPL in 2021, and most recently incorporating radiofrequency (RF) into his treatment suite. From building a dedicated dry eye room to training his staff and refining patient education, Dr. Langford reveals the exac...

In this episode of the Marketing for Doctors Podcast , we focus on a critical topic for practice owners—how to elevate staff performance and improve patient conversion rates. Dr. Shefali Miglani shares key insights and real-world lessons from her own practice, addressing common challenges that doctors face: How do you align your team with your practice's goals? How do you ensure associates an...

In this episode of the Marketing for Doctors Podcast , hosts Bob Miglani and Dr. Shefali Miglani delve into a real-world experience that highlights the challenges of converting patients in specialty care practices. Dr. Shefali recounts a recent visit to a specialty dentist who charged thousands for treatment but ultimately failed to convert her into a paying patient. Key Takeaways from This Episod...

In this motivating episode of the Marketing for Doctors Podcast , hosts Bob Miglani and Dr. Shefali Miglani kick off the New Year with impactful strategies designed to help medical professionals achieve their goals in 2025. Whether you’re managing an optometry, ophthalmology, or dental practice, this episode is packed with actionable insights to convert more patients into specialty treatments and...

In Episode 15 of the Marketing for Doctors Podcast , host Bob Miglani welcomes Dr. Kim Friedman, an accomplished optometrist and Vice President of Education and Scientific Affairs at PRN Vision Group. Dr. Friedman shares her inspiring journey in optometry and emphasizes the importance of reinvention and specialization to differentiate your practice and ensure long-term success. Key Takeaways from...

In Episode 14 of the Marketing for Doctors Podcast , host Bob Miglani shares proven strategies for optometrists to pay off their $100,000 IPL RF devices while simultaneously growing their dry eye business. Joined by his wife, Dr. Shefali Miglani, an optometrist who successfully transformed her practice, they provide valuable insights on innovative marketing techniques that drive practice success....

In Episode 13 of the Marketing for Doctors Podcast , host Bob Miglani, CEO and founder of Hoot, delves into the critical issue of trust in the doctor-patient relationship. Bob discusses the factors contributing to the erosion of trust and offers practical solutions to help doctors rebuild strong, trusting relationships with their patients. Key Takeaways from This Episode: Understanding Why Trust i...

In Episode 12 of the Marketing for Doctors Podcast , hosts Bob Miglani, Dr. Pam Theriot, and Dr. Darryl Glover dive deep into the essential role of social media in healthcare marketing. They explore how optometrists and other healthcare professionals can harness the power of social media to connect with patients, enhance their brand presence, and drive practice growth. Key Takeaways from This Epis...

In this episode of the Marketing for Doctors Podcast , host Bob Miglani is joined by Dr. Ann Hoscheit, a seasoned doctor and marketing advisor. Dr. Hoscheit shares her wealth of experience and offers valuable insights on upgrading your practice’s marketing strategies. She discusses the importance of planning and execution in creating a successful marketing plan for doctors and healthcare professio...

Welcome to the Marketing for Doctors Podcast with host Bob Miglani. In this episode, Bob sits down with Dr. Harbir Sian, an optometrist and host of Canada’s #1 optometry podcast, 2020 . Dr. Sian shares his journey of running three successful practices, including one of the early adopters of teleoptometry in Canada, and how marketing played a pivotal role in his growth. Key Insights from Dr. Harbir...

In this episode of the Marketing for Doctors Podcast , host Bob Miglani welcomes Sales Expert Haana Javed to explore the world of doctor marketing, with a particular focus on optometrists. Haana discusses how doctors can transition from working hard to working smart, emphasizing the importance of strategic marketing in the medical field. This episode is packed with practical tips for healthcare pr...

In this episode of the Marketing for Doctors Podcast , host Bob Miglani speaks with Dr. Bill Chynn, a renowned ophthalmologist and pioneer of LASEK surgery. Dr. Chynn shares the strategies and insights that have made him a top brand in the medical field. He reveals the key elements of his marketing success and discusses how embracing marketing has transformed his practice. Key Insights from Dr. Bi...

In this episode of the Marketing for Doctors Podcast , host Bob Migliani sits down with Dr. Ted Sees, a successful optometrist with specialty practices in Rockford and Belding, Michigan. Dr. Sees shares his expertise on why specializing in optometry is essential in today’s competitive healthcare market and how effective marketing plays a crucial role in attracting the right patients. Key Takeaways...

Join host Bob Miglani for an engaging conversation with Dr. Brianna Rhue, an optometrist turned tech entrepreneur and the founder of Dr. Contact Lens. In this episode of the Marketing for Doctors Podcast , Dr. Rhue shares her inspiring journey of transitioning from practicing optometry to owning and marketing her own business. Key Insights from Dr. Brianna Rhue in This Episode: Understanding the B...

Join host Bob Migliani in this insightful episode as he interviews Dr. Benjamin Chudner, Chief Medical Officer at AEG Vision. Dr. Chudner shares his inspiring journey from practicing optometry to becoming a leader in the field, offering valuable advice for optometrists who are considering selling their practices or exploring new career opportunities. In This Episode, You’ll Discover: Career Path I...

Welcome to the Marketing for Doctors Podcast, hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we are thrilled to feature Brett Davis, Executive Vice President at AEG Vision, one of the largest private equity funds focusing on optometry in the United States. Brett shares valuable insights into how private equity is shaping the future of the optometry sector and what you need to know...

Welcome to the Marketing for Doctors Podcast , hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we’re thrilled to feature Dr. David Kading, a leading expert in specialty care and optometry. Dr. Kading shares valuable insights on how the power of language and strategic communication can significantly enhance patient conversion and drive practice growth. Key Takeaways from This Episod...

Welcome to the Marketing for Doctors Podcast , hosted by Bob Miglani and Dr. Shefali Miglani! In this episode, we are joined by Dr. Sandeep Chander, an optometrist with expertise in myopia management and dry eye treatment. Dr. Chander shares his insights on how he successfully attracts referrals, implements powerful marketing strategies, and grows his practice in today’s competitive healthcare mar...