REBORRN x Effie Europe

Marketing Factories

Business EN ↓ 5 episodes

Behind the scenes of the most effective marketing teams. Most marketing stories start with the idea. Marketing Factories starts with the system behind it. Hosted by Dafni Prosalika (Partner, REBORRN) and brought to you by Effie Europe (EACA) and REBORRN, Marketing Factories goes behind the scenes of the most effective marketing teams. We sit down with senior marketing leaders from some of the most iconic global brands, inside their "factories" to uncover what usually stays behind closed doors: the rituals, agency dynamics, and high-stakes decisions that turn creative sparks into repeatable,

Author

REBORRN x Effie Europe

Episodes

How adidas Went From Loss-Making to Most Talked-About Brand | Inside the adidas Marketing Factory 23.06.2026 57:57

In this episode of Marketing Factories, a podcast by Effie Europe and REBORRN, Dafni Prosalika (Partner at REBORRN) welcomes Roy Gardner, Vice President of Brand Activation, Europe at adidas. Roy is responsible for shaping, localising and allocating the brand's marketing investment across 19 European markets, leading a team of around 120 people across omnichannel, digital, media and publishing...

Effie Special: Turning Litter Into Loyalty | Inside the McDonald's Nordics Marketing Factory 02.06.2026 1:01:21

In this special episode of Marketing Factories, released to mark the opening of Effie Awards Europe 2026 entries, REBORRN partner Dafni Prosalika welcomes Staffan Ekstam, Nordic Marketing and Brand Strategy Director at Food Folk Sverige AB (McDonald's Sverige), and Petter Dixelius, Creative Director and Partner at NORD DDB STHLM. Back in December 2025, on the day following the Effie Awards Eur...

How Heineken Became the World’s Most Creative Brand | Inside the HEINEKEN Company Marketing Factory 12.05.2026 1:13:55

In this episode of Marketing Factories, REBORRN partner Dafni Prosalika welcomes Rob van Griensven, Global Digital Director at the HEINEKEN Company, who shares insights from his 18-year journey with the HEINEKEN Company. Transitioning from his global digital leadership role for the Heineken brand to leading Marketing Transformation for the entire HEINEKEN Company, Rob discusses how the 150-year-ol...

The 2-Year Process That Revived an $18 Billion Icon | Inside the Fanta Marketing Factory 21.04.2026 49:43

Fanta is an $18 billion brand sold in over 180 countries. For the past three years, Ibrahim Khan, Fanta's Global Marketing VP, has been tearing it apart and rebuilding it from scratch. In Episode 2 of Marketing Factories, Ibrahim joins Dafni Prosalika to reveal the strategy behind the brand's biggest-ever gaming campaign, launched with Xbox and Activision Blizzard across 60+ markets, and why it to...

How Sound Became Magnum's Most Valuable DBA | Inside The Magnum Ice Cream Company Marketing Factory 24.03.2026 1:52:04

After decades under the Unilever umbrella, one of the world’s most iconic indulgent brands is striking out on its own. The mission? To build a marketing machine from the ground up that is lean, fast, and unapologetically intentional. In this episode, Tobias Sparnaaij (Global Marketing Lead Masterbrand and Sticks Portfolio, Magnum) and Bruno Yanagui Gomiero (Global Planning Director, Lola MullenLow...