Marketing Digital Health

In this episode, we zoom out to see how digital health expands access, scales impact, and reshapes care for underserved patients across the healthcare ecosystem.

Discover how digital health leaders build marketing teams that scale by hiring intentionally, balancing creativity with rigor, and focusing on mission.

Learn how digital health founders turn problems into scalable businesses by navigating regulations, addressing access gaps, and pursuing mission-driven growth.

Discover how patient expectations are shaping the redesign of health systems’ access and automation across digital and in-person care.

Digital-first hospitals are outpacing the competition. Listen in for insights into using design, digital tools, and AI to win patients and facilitate care.

Discover how consent-based infrastructure is reshaping digital health marketing, patient trust, and growth with Adam Putterman and Jessica Holton.

Learn how AI is reshaping health marketing’s automation, content, and patient experience —and where human judgement remains key—from health system leaders.

Discover how marketing and legal teams collaborate to unlock compliant growth in digital health with Kaitlyn O’Connor, Rebecca Gwilt, and Chris Turitzin.

Learn how to scale digital health state by state by navigating privacy laws, licensing, and insurance with Rebecca Gwilt, Jessica Holton, and Ankit Gupta.

Learn how digital health teams protect privacy, stay compliant, and still market effectively with Rebecca Gwilt, Adam Putterman, and Marina Carvalho Alves.

Discover tactics for B2B2C growth in digital health—from referrals to partnerships to activation—with Chris Turitzin and Nate Purpura.

Learn to forge partnerships that deliver service, reach, and growth with Clay Holderman, Joe Cannon, Kali Arduini Ihde, and Nate Purpura.

Learn how automation, data, and smart creative turn email into healthcare’s most reliable growth channel with BetterAve founder Jessica Best.

Discover how lifecycle marketing builds trust, boosts retention, and drives long-term engagement with Verbose co-founders Phi Pham and Carlos Govantes.

Build a durable marketing infrastructure using privacy-compliant tracking, event setups, and advanced attribution models to measure success accurately.

Learn to master creative testing, produce high-performing content and increase audience connection and conversions with Jessica Vogel and Briana Osborn.

Discover how to leverage Meta, Google and programmatic channels in digital health marketing. With Ben Cao, Jessica Vogel, Brian Davidson and Marina Alves.

Today’s guests unpack paid acquisition and compliance in digital healthcare. With Brian Davidson, Andy Crestodina, Chris Turitzin, Jessica Vogel, and Marina Alves.

How SEO, plain language, and trust can transform organic traffic into tangible growth. With Noah Goldfarb, Ahava Leibtag, and Ben Riggs.

Ahava Leibtag, Derek Flanzraich, Andy Crestodina, and Ben Riggs break down how empathetic, well-structured content fosters trust and conversions in healthcare.

From hospitals to wellness brands, experts Ben Riggs, Jon Ward, Joe Cannon, and Derek Flanzraich reveal how authentic narratives build trust in healthcare.

Jon Ward and Emily Peters share how earned media shapes credibility, elevates brand awareness and drives patient acquisition in the digital health space.