Marketing Corner Talks

In this episode of Marketing Corner Talks , host Dave Keighron is joined by entrepreneur, marketing instructor, and escape room founder Chris Ricard for an in-depth conversation on creativity, resilience, and learning through real-world hustle. Chris traces his entrepreneurial journey from early sales experiences such as working the paper routes, telemarketing, and door-to-door selling, to buildin...

In this episode of Marketing Corner Talks , host Dave Keighron sits down with Lili Molavi , CEO of Molavi Consulting Group and RBC Canadian Women Entrepreneur Awards nominee, to explore how human-centered strategy and personal well-being shape sustainable business success. Lili shares her journey as an entrepreneur and consultant, discussing how her background in business development, wellness, an...

In this episode of Marketing Corner Talks , host Dave Keighron launches the show’s new format of blending real-world marketing conversations with student voices and applied learning insights. Joining him is Dr. Gabriela Birnfeld Kurtz , Assistant Professor at the University of the Fraser Valley, whose career bridges academia, digital marketing, and entrepreneurship. Together, they discuss Gabriela...

In this episode of Marketing Corner Talks: Business Edition , host Dave Keighron sits down with Javier Lavalle , co-founder of We Make Games , the indie board game publisher behind the breakout hit Teddies vs. Monsters . What began as a pandemic idea amongst roommates has evolved into a fast-growing creative business, selling out its first release in just six months. Javier shares how a background...

In this episode of Marketing Corner Talks , we sit down with Pascal Zirn , founder of Crushy Social, Inc. , to explore what it takes to disrupt the dating app industry. Crushy dares to say no to endless swiping, predatory paywalls, and black-box algorithms, instead, offering a human-first approach to connection. Pascal shares the personal story that inspired Crushy, why he believes current platfor...

From a red wagon in Squamish to national shelves, Sabrina Horlyck & Kristin Campbell turned “magic potion” gut tonics into Squamish Water Kefir — one of BC’s most innovative wellness brands. 🌱 Now, they’re rebranding to Everwell and launching a shelf-stable probiotic powder to take their mission global. 🚲 What began with door-to-door batches in wine bottles is now a line of probiotic sodas,...

🎧 New Episode Drop! 📊 Analytics. Integrity. Results. From coding at night to consulting by day, Ray Wang built RWDigital to close the gap between strategy and technical execution. In this episode, we dive into how his Vancouver-based agency helps clients go beyond flashy campaigns to build real, data-driven results — using tools like GA4,Looker Studio, Microsoft Clarity, and more. From auto and...

In this episode of Marketing Corner Talks – Business Talks Edition , host Dave Keighron sits down with Jackee Kasandy , founder of Kasandy Inc. , a Vancouver-based social enterprise redefining commerce through fair trade and artisan partnerships. Jackee shares her remarkable journey from growing up in Kenya to building a lifestyle brand that connects conscious consumers to ethically sourced produc...

🥋 A health crisis changed his path. Sasha Tadayoni rebuilt through martial arts - then launched Modern Warrior Academy to help New Westminster grow stronger through self-defence and community. 🥊 We talk competence → confidence, small-class teaching, and how local action scales impact. We also gain insight into how marketing martial arts works. (If you’re in New West,this one’s especially for you...

🚀 ✨ New Episode Drop! Meet Shahnawaz Karim, the unstoppable force behind Wheels Guru and Ulka Gear ⚙️🏍️ From launching a patented motorcycle jacket that turns into a backpack to building global rider communities and training thousands across continents, Shahnawaz is changing the way we think about gear, grit, and growth.

✨ New Episode Alert! We sat down with Nav Gill, founder of Roshni Wellness, to talk about what it means to bulid a wellness brand rooted in community, cultural healing, and building a purpose-driven brand in the modern wellness space 🧘‍♀️🕯️ What began as a personal journey through burnout became a purpose-led business anchored in light, intention, and connection. From small markets in the Okanag...

How can marketing support reconciliation and drive real impact? In this episode, we sit down with Rob Schulz — Métis entrepreneur and founder of Shop First Nations — to explore how digital strategy, community values, and e-commerce intersect. Learn how Rob made the bold leap from a corporate IT career to creating a purpose-driven marketplace that empowers Indigenous makers across Canada.

🚀 NEW EPISODE ALERT! 🎙️✨ Our latest monthly compilation is LIVE: Discipline, Metrics, & Pizza: Lessons from 3 Experts We’ve curated the best moments from three standout guests — each offering bold insights on leadership, strategy, and innovation in marketing and sales: 🧭 Vitor Makaron – On why discipline is the foundation of sales leadership, and how it fuels high-performing teams and closi...

In this Business Edition of Marketing Corner Talks , Dave connects with Daniel Goffrey , ex-UK government advisor turned founder & CEO of Cykel Technologies . Daniel shares how he's reshaping e-mobility with smarter, safer, and more connected e-bike solutions—without making new bikes. As Canada’s e-bike growth cools from its pandemic peak, Daniel’s startup is finding new ways to energize the m...

⚔️ Sales wants speed. Marketing wants strategy. So why are these two essential teams still so out of sync? In this Expert Edition of Marketing Corner Talks , Dave sits down with Cyndi Greenglass—data-driven strategist, educator, and founding partner at Livingston Strategies—to unpack the tension and deliver a practical path forward. Together, they explore how misalignment between sales and marketi...

🚀 NEW EXPERT EDITION! 🎙️✨ This one’s for the marketers and the closers. 💼🤝 We sat down with seasoned sales leader Vitor Makaron to talk real-world sales strategy, the evolving role of AI, and why the best sales teams today are built in partnership with marketing. 🎯 Whether you're leading campaigns or building funnels, this conversation dives into what happens after the lead converts — and why...

🚀 NEW EPISODE ALERT! 🎙️✨ Our monthly compilation is LIVE: Last March in 20 Once again, we've pulled three business stories from our three previous guests — spotlighting how marketing and branding drive impact, identity, and growth: ☕ Nadine Umutoni of @nezacoffee – A clip on launching a fair trade coffee brand during COVID and using direct trade to support survivor communities. 🥤 Ekaose Mon-Jo...

In this episode of Marketing Corner Talks, Lisa Dahmani, CMO of UX Design Institute, shares her journey from a marketing coordinator to a Chief Marketing Officer. She discusses her early passion for marketing, the importance of education versus on-the-job learning, and her significant growth at HubSpot. Lisa emphasizes the transition from execution to management, her motivations for moving to a sm...

How do you scale a culturally inspired brand and make a difference in your community? In this episode, Ekaose Mon-John Nwadiani shares his journey from digital marketing to food entrepreneurship, discussing: Building a brand from scratch using storytelling & market insights. Breaking into Canadian retail stores with an ethnic product. Marketing strategies that helped his brand gain traction. H...

What does it take to build a socially responsible business from the ground up? In this episode of Marketing Corner Talks , Dave Keighron interviews Nadine Umutoni , founder of Neza Coffee , as she shares her incredible story of growing up in Rwanda and launching an ethical coffee brand in Canada. Nadine dives into: The power of direct trade and ethical sourcing. Marketing strategies that highlight...

🚀 NEW EPISODE ALERT! 🎙️✨ Our monthly compilation is LIVE: Last February in 20 We’re diving deep into marketing, business growth, and digital disruption with: 📚 Néna Rawdah of @crossandcrows – How small businesses carve out their niche & attract loyal customers 💡 Dr. Andrew Woods, DMgt., MBA of Ask Us Consulting – The power of persuasion, storytelling & soft skills in marketing 🏢 🚀Ste...

🎙️In this conversation, Dave Keighron interviews Stephen Jagger, co-founder of Addy Investments, an innovative platform that democratizes real estate investing for Canadians. 🎤They discuss the challenges of traditional real estate investment, the importance of building trust with investors, and the strategies Addy employs to engage its community. 📚Steve shares insights on the dual marketplace mo...

🚀 First Expert Talk of 2025! 🎙️ In this episode of Marketing Corner Talks, host Dave Keighron and guest Dr. Andrew Woods discuss the critical role of soft skills in the age of artificial intelligence. 🎤They explore how emotional intelligence, creativity, and leadership are becoming essential in the workplace as AI continues to automate tasks. 📚Andrew shares insights from his extensive experienc...

🎧5th episode of 2025: Marketing bookstores as communities with Nena Rawdah of Cross & Crows 🎙️In this episode of Student Talks, Dave's podcast producer Carlos interviews Nena Rawdah, the owner of Cross & Crows Books, a queer-centric bookstore in Commercial Drive, Vancouver. 🎤Nena shares her journey of establishing the bookstore, the challenges faced in building community connections, and...

🎧 Special 15-Min. Episode: The Best Marketing Insights from January’s Guests! 🎙️In this episode of Business Talks , host Dave Keighron revisits three insightful conversations with entrepreneurs who shared great marketing and business insights. 💡 Whether you’re an entrepreneur, marketer, or small business owner, this episode is packed with actionable advice to help you grow your brand and reach m...