Marketing Connected

While OTT ad revenue currently lags behind mobile and desktop, it is still a significant source of programmatic video advertising income. In this episode, Elaine Tan, head of sales at iQIYI, and Marcus Pousette, country manager for Southeast Asia, Greater China and Korea at PubMatic, discuss the benefits of OTT, and how it can be a sound investment for brands and advertisers. This episode is power...

The concept of supply path optimisation might not be new but as the adtech scene evolved, so have SPO decisions and mechanics. Sudipto Das, VP, advertising solutions, APAC at Pubmatic and June Oh, regional director, account and partnership development at Mediamath break down the science behind SPO and how marketers can be more aware if their dollars and cents are not being optimised. This episode...

What is header bidding and what are its benefits? In this episode, Ashish Thomas, CEO of Summit Media and Khin Mu Yar Soe, associate director, customer success at PubMatic, share the options available for publishers when it comes to header bidding, and the benefits surrounding it. This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubmatic.com/. 

In the latest episode of Unboxed, Cyrion Wang, head of programmatic at Meitu, and Lashanne Phang, associate director, publisher development for APAC at PubMatic, speak to our regional editor Rezwana Manjur on some of the developments in the space in-app advertising space and what we can expect in the future.  This episode is powered by PubMatic. To learn more about PubMatic, head to: https://pubma...

In this new series, PubMatic's chief revenue officer of APAC, Jason Barnes, unboxes the supposedly murky world of adtech, and dishes out advice for brands that are new to the adtech space and are unsure about how to get started. To learn more about PubMatic, head to: https://pubmatic.com/. 

Shopify Plus was launched in 2014 with the aim of giving hyper-growth businesses a customisable enterprise solution, without the high cost of time, money and development. In this episode, its head of marketing for Asia Pacific, Robin Marchant, shares his COVID-19 learnings, the changing retail customer experience, and what is stopping brands from taking the next step to create their own new channe...

Treasure Data’s VP of global marketing Tom Treanor and APAC marketing specialist Sean Valencia discuss the types of companies that are acing the game during the pandemic, and how to kickstart the journey to build on technology despite the uncertain future. They also share areas to take note of when it comes to data adoption and implementation in a diverse market like Southeast Asia. Sign up for th...

What is a network effect and what are the key aspects that go into creating a successful one? Aiken Digital's chief commercial officer Joseph Chua and regional planning lead Mark Bellamy give our regional editor Rezwana Manjur the low down on how marketers can avoid cannibalising the brand DNA when creating the network effect, as well as the role of creativity  in today’s tech-focused economy...

Selling Simplified's VP of sales, Asia Pacific, Wayne Wong, discusses the data-related trends and challenges clients in the region face, as well as how the pandemic has changed B2B marketing mindsets and budgets. Selling Simplified is a Platinum Sponsor for Marketing’s Digital Marketing Asia conference held from 10-26 November 2020. Wayne will be speaking on “Predictive & Embedded Analyti...

Matthew Gain, SVP, head of Audible, APAC, Japan and India gives us the low down on why marketers should not forget the importance of creatives despite data playing a crucial role in marketing nowadays. He also shares tips to ensure marketing and finance speak the same language and his pet peeves when it comes to brand executions on mobile. Sign up for the conference here: https://conferences.marke...

Daimler's digital transformation and innovation head, Franco Chiam, gives us the low down on the push backs he initially faced in the digital transformation journey, the three crucial areas brands should focus on when embarking on transformation, and how you can do more with less. Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/

Kevin Huang shares his unconventional journey on becoming the head of Hong Kong telco Birdie, after more than a decade as co-founder and CEO of adtech firm Pixels. Despite leading the company, Kevin also describes himself as a student, having to learn the ropes as he dives into a new world.

Standard Chartered's director of digital wealth management, Joan Cheong, kicks off the DMA 2020 podcast series by sharing what humanising technology means and how customer experience has evolved, especially in these challenging times. Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/

A political contender in Singapore's recent GE2020, Jose Raymond shares how his journalism career paved the way for his entry into politics and what he wishes he could change in the field of corporate communications.

In its first year, Roots Digital was one of the youngest agencies handpicked to join the Google Elevator Programme. Co-founder and CEO Ian Ong shares what drove him to start his own firm in 2016 and the ups and downs of his journey. This episode is powered by Roots Digital. To find out more about Roots Digital, check out the link here: https://www.rootsdigital.com.sg/

No stranger to Indonesia's adland, Anne Ridwan has led Ogilvy, Publicis One and Leo Burnett as CEO. In an unique shift, Anne jumped into the nutrition industry last year, pursuing her passion for fitness and health. She dishes out advice for individuals too scared to hit restart on their lives, and shares one thing about the adland she would change. Read more about her journey in the adland h...

In her last role within the ad world, Carolyn Kan ran the creative agency M&C Saatchi as its managing director. Over 10 years later, she is now hailed as the renowned designer and founder of artisan jewellery brand Carrie K. Carolyn is also involved in programmes with Lasalle College of the Arts and Nanyang Academy of Fine Arts. In this episode, she reflects back on her past life and the journ...

Jeffrey Seah, former SEA CEO of Starcom, jumped straight into the venture capital world after leaving the adland. Looking from the outside in, Jeffrey shares some of the issues that are currently plaguing the media industry and what he misses about the ad world! Read more about Jeffrey's career here: https://www.marketing-interactive.com/former-starcom-head-jeffrey-seah-ventures-into-blockcha...

Industry veteran and former Asia president of Y&R, Matthew Godfrey, gives us the low down on what propelled him to take on a role in a completely different industry. Does he heave a sigh of relief while looking at all the disruption currently occurring in the ad world? Let's find out! To find out more about Matthew's career, read the articles here: https://www.marketing-interactive.c...

Industry veteran Linda Locke on writing children's books, leaving the industry she served for 30 years and hitting restart on her life, and being famously labelled as the “dragon lady”. Read the article on:  https://www.marketing-interactive.com/marketing-podcast-life-after-advertising-with-linda-locke   To find out more about Linda and her career, click here:  https://www.marketing-interacti...

Jacqui Lim, group CEO at Havas Group Singapore, shares her journey when it comes to double hatting the role of media and creative head and debunks the myth that media folks aren’t that great in taking on creative units. To read parts of her interview, click here:  https://www.marketing-interactive.com/marketing-podcast-a-media-veterans-creative-journey

In a fireside chat at Marketing Interactive's recent Content 360 virtual conference, Gary Vaynerchuck, CEO of VaynerMedia and chairman of VaynerX, gives the low down on brands can get their content marketing strategy right during these turbulent times as well as the issue of content fatigue.

Joseph Tan, CEO of Indonesia-based creative shop ROMP, in a no holds barred conversation about his fairly controversial exit from MullenLowe Group after 11 years, as well as his experience running his own firm.

Roshni Mahtani, founder and CEO of theAsianParent group, shares the biggest struggle that media companies face today and the perks of being married to a fellow entrepreneur.

Investigative journalist Clare Rewcastle Brown walks us through her expose which brought down the Najib regime. The Sarawak Report founder shares why she continued pursuing the story despite being harassed, stalked and vilified, and the importance of funding public interest journalism.