Marketing Connected

What is marketing like for tattoo parlours? Jade Quinton, also known as Jade Sparkle, is the owner and founder of tattoo parlour Potato Parlour. She is well-known for specialising in realism tattoos in Singapore and has more than 11,000 followers on Instagram.  She is among the list of tattoo artists that have taken to social media to raise awareness about her brand and promote her business. Find...

Museums are generally thought of as places fit for cultural connoisseurs that feature antiquities. But the Asian Civilisations Museum has been pushing the boundaries of its marketing to draw the younger crowd. This included a partnership with  ESSEC Business School to promote the Life in Edo x Russel Wong in Kyoto exhibition. Find out how the museum is switching up its marketing and what the futur...

It is common to hear about marketing from brands in the FMCG, F&B, and eCommerce sectors. But what does marketing mean in industries that we don't often hear about?  In the first episode of this new series, we have a no holds barred conversation with Cecile Gasnault, brand director at Ramblin' Brands which is also the creator of female sexual wellness brand Smile Makers. Find out how...

Founded in 2012, NOC mainly focused on influencer-driven content and worked with brands such as Grab, Sony and AirAsia. Last October, CEO and founder Sylvia Chan was accused of using slurs and bullying employees. Shortly after this incident, Sylvia took time to rethink NOC's direction and decided to pivot to become a content-led company. Find out why in this episode!

Shopee’s regional marketing lead, Pan Huiyan, and Microsoft’s online and eCommerce head for Southeast Asia, Korea and India, Ashima Chetan, discuss how merchants and brands can make the most of shopping festivals, and the perks of being part of these festivals. 

Edelman CEO, Richard Edelman, explains in a fireside chat at PR Asia 2021 why PR agencies and professionals should "fight back hard" against ad agencies and business consultancies. He also talks about the future of PR agencies in the age of the shrinking publisher landscape.

Raushida Vasaiwala, general manager at Celtra Asia Pacific, shares how brands can power creative transformation, the pressures creative teams face and what role technology plays in setting a creative team up for success. This episode is powered by Celtra. To find out more about Celtra, check out the link here: https://celtra.com/.

AirAsia's group CEO Tony Fernandes explains during a recent fireside chat session at Digital Marketing Asia on the company's transformation journey from a budget carrier to a digital lifestyle company, and how the pandemic gave it time to rethink its strategy and pivot.

Ken Mandel joined Grab in 2018 as regional MD and head of GrabAds and brand insights. He has come a long way in his advertising career, having worked at Bates & 141, XM-JWT and Ogilvy. While Ken went over to the client side to work with Yahoo, Salesforce and Hootsuite, he still found himself getting drawn back into the adland. Let's find out why!

Personalisation and CX is never easy. We speak to experts from Treasure Data, a company founded in 2011 that aims to simplify customer data management and help brands transform customer experiences, to decode the space for us. In this episode, APAC marketing lead, Sean Valencia, shares the various hurdles companies face when it comes to customer experience and the takeaways SMEs can learn from Tre...

In the hot seat are host, comedian and actor, Rishi Budhrani and VaynerMedia Asia Pacific's managing partner and head of creative, VJ Anand, who share the importance of having a good hashtag strategy and why there is no need to wait until you are perfect to start social media.

Omar Marks, founder of Maki-San and former ad man, launched Singapore-based sushi place Wooshi last year in the midst of a pandemic. He shares how the pandemic has impacted the company’s plans, what it is doing to stand out in the crowded sushi space, and the role he plays in marketing Wooshi Sushi.

Geoff Tan spent 34 years at Singapore Press Holdings before joining Really Singapore as chief ideas officer. Before entering the media scene, Geoff spent about five years in the adland. His entry into the ad world, however, was an accidental one. He shares how that transpired.

Lynette's latest venture, The Scent Apothecary, came unexpectedly after four years as Sentosa's CMO. She shares what prompted her to pursue her passion and what it was like marketing a tourist destination during the pandemic.

While Marc is widely known for being the founder of private members’ club 1880, he also spent time in the adland. One of his defining experiences was his time as owner of a now defunct agency named Rocket X Media.

With 18 years of experience in marketing and advertising under his belt, Adrie Basuki decided it was time to pursue his passion for fashion instead, starting his own fashion brand in 2014. Basuki shares how he got started on his journey.

S4 Capital chairman Martin Sorrell shares in a fireside chat how the tech wars will impact Southeast Asia,  why he thinks pitching is artificial and why S4 Capital believes in "landing and expanding" instead.

In a fireside chat, Lim discusses the rise of Asian influencers in the West, the importance of giving back to the community, and why authenticity matters. Bling Empire is a Netflix reality series that follows the glitz and glamour of the lives led by wealthy Asian Americans in Los Angeles.

Last year, influencer Wendy Cheng, also known as Xiaxue, was thrusted into the spotlight for some comments she made around 10 years ago regarding the transgender community and migrant workers, which saw the ignition of the “cancel culture” towards her and the brands she worked with. This led to many brands, at least in the public eye, distancing themselves from Wendy. 

In 2019, influencer Preeti Nair, also known as Preetipls, landed in a bit of hot water when the Singapore government accused her of making "blatantly racist rap video". As a result, she had to apologise for it.  We hear from Preeti, more than a year later, where she stands on the matter.

Comedian Sharul Channa recently made headlines for speaking out against an inappropriate remark made to her during an interview. While Channa saw women's advocy group AWARE stand by her side, she also had to deal with online trolls and backlash. In this interview, done prior to the incident, Channa shares with us her views on comedy, working with brands and the need for boundaries. 

Need help getting noticed when you aren't yet a unicorn? Find out how.

A look at how the crisis has catapulted internal communications into the front seat.

Is anything ever off the record?

Creative content is not necessarily the first thing people associate with eCommerce in the marketing world. Celtra's APAC GM Raushida Vasaiwala shares why content creation is crucial to eCommerce and challenges brands face in creating content that drives eCommerce sales. She also touches on whether creativity and personalised experiences are two sides of the same coin. Sign up for the confere...