Marketing Case Bootcamp

Most lead scoring models hand sales a single 0-to-100 number that is secretly answering two different questions at once: is this the right kind of buyer, and are they ready to buy now. This episode unpacks why that single score quietly misroutes your reps — sending them after a college student poking around the pricing page instead of a perfect-fit VP who went quiet — and walks through the fit-ver...

Google held Marketing Live 2026, and under the product news there was a single through-line: the parts of a marketer's job that used to be done by hand — writing the ad, picking the keyword, building the lead form, reading the report — are being handed to Gemini. This episode walks the five shifts that follow from that change, who is actually writing the words your customers read now, and where Go...

The marketers who get promoted within their first 18 months don't ship a flagship campaign in month one — they spend 30 days listening, 30 days building one thing, and 30 days shipping one named result. This episode unpacks the diagnose-build-ship playbook for the first 90 days as a new marketing hire, with concrete deliverables at each checkpoint: the day-30 audit memo, the day-60 experiment, and...

In Q2 2020, Brian Chesky walked into a room of Airbnb marketing leaders and told them to turn off paid marketing — not pause, turn off. Total marketing spend dropped from $1.62B in 2019 to $545M in 2020, and by Q4 91% of Airbnb's traffic was direct or unpaid. The performance team's worst fear never showed up. This episode unpacks what Chesky was actually testing — brand-search cannibalization, not...

Google's AI Max moved out of beta on April 15, 2026, which starts the countdown to the September forced migration off Dynamic Search Ads. This episode unpacks what intent-based auctions actually change under the hood — DSA, Automatically Created Assets, and campaign-level broad match all replaced in one motion — why voluntary early migration is the correct call, and how to run a clean pilot before...

This episode unpacks Sam's Club MAP's new Rest-of-Market (ROM) analysis — a retail media incrementality study that actually names its control group, uses a deterministic identity layer (logged-in member IDs and SKU-level household matches), and reports an iROAS net of baseline rather than a blended gross. We walk through what that means, why that combination is rare, and how to use it as...

This episode talks about the major trends defining the 2026 paid media mix. We cover Paid Search and the pivot to "Share of Model" , Paid Social evolving into a primary search engine, and the rise of Programmatic "Agentic AI". We also discuss how Influencer Marketing is shifting from PR to rigorous performance infrastructure. We are also giving away 1000 free credits to everyon...

In our last episode of 2025 Season, we look back at a massive year of cases from market entry strategy to funnel optimization to synthesize the one core lesson that connects them all: Marketing is fundamentally a "judgment discipline," not a checklist. We discuss the "Experience Paradox" facing many marketers today: the catch-22 where you need high-stakes budget experience to land a senior role, b...

Data without a narrative is just noise. In this special masterclass episode, we move beyond the spreadsheet to show you how to turn raw metrics into a strategic vision that wins over leadership teams and clients during reporting call. Using a real-world DtC Wellness Brand case study, we dissect why some product lines "leaked" budget while others became efficient growth engines. You will learn how...

Premature scaling is the number one killer of startups. This episode challenges the dangerous "build it and they will come" mentality, urging founders to validate their ideas before pouring fuel on the fire. We explore the difference between assumed demand and actual product-market fit, discussing why you need to talk to customers and test your hypothesis first. Listen in for a guide on how to avo...

Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing top-funnel channels like TikTok and overvaluing final touchpoints like retargeting. In this episode of the Marketing Case Bootcamp podcast, we dive deep into the two modern solutions every marketer must understand: Marketing Mix Modeling (MMM) and Multi-Touch...

Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way. This episode of the Marketing Case Bootcamp podcast introduces a more powerful, practical solution: RFM segmentation. We break down the core concepts of Recency, Frequency, and Monetary value, showing you how to predict customer intent , not just label their identity . Using Sephora's...

This episode is a full hands-on breakdown of what programmatic advertising is , how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech stack: DSPs, SSPs, ad exchanges , and walk through real-time bidding (RTB) in plain language. Then we apply it to a real case: Blue Sky , a consumer brand scaling beyond manual buys...

This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen that builds brand trust, educates the market, and improves pipeline quality. We apply the framework to RevTech Solutions , diagnosing a funnel efficiency crisis and outlining a 90-day revival: fix qualification and nurturing, reallocate budget to high...

This episode is a hands-on breakdown of what paid media is , how it works, and how to turn that knowledge into interview-ready answers . It contains practical, step-by-step explanations—great for career-switchers and junior marketers aiming for media buyer roles. We define paid media, compare paid search vs. paid social vs. programmatic , and explain when to use each based on intent, targeting, cr...

This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we rank channels by audience fit and role, stitch traditional + digital into one story, and show how to measure cross-channel lift. What you’ll learn How to select and sequence channels...

This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike. We work through our business case: Main Street Coffee , an indie shop in a college town, and show how to turn limited time and budget into measurable foot traffic. You’ll hear how we...

Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel. In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as our case, we map the funnel from awareness to checkout, pinpoint the biggest drop-off zones. We’ll also...

In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click. In this episode we unpack what these changes mean for SEO and paid search: shifting from static keywords to intent-driven prompts, optimizing for AI-first answers, tweaking bids as AI alters...

Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance gaps, sharpening your positioning, designing promotional tactics that support your business goals, and building a measurement plan that keeps teams on track. You’ll learn the key questions to ask, fram...

Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast ads in parallel to orchestrating real-time, data-driven experiences across every touchpoint—TV, out-of-home, social, mobile, and beyond. In this episode, we: Define Integrated Marketing: why it’s a mindset, not a channel checklist Unpack the Core Pillars:...

Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive...

What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime: ​Where’s the pie and how big is your slice? (TAM/SAM/SOM) ​Who cares—and why should they switch? (target persona + positioning) ​Which doors do you knock on first? (channel mix & partnerships) ​How do you stretch every budget dollar? ($500 k in six months, no...