Marketing Brew Weekly

This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies.   00:00: Intro 02:45: How brands...

This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event.  00:00: Intro 01:50: Offline is the new online 04:50: Experiential at Cannes  06:40: Creators are t...

This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers. This episode is brought to you by pwc, and their new podcast powered by Morning Bre...

This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebra...

This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact.  00:00: Intro 01:36: The DoorDash Knicks bus and popular NYC ads 03:40: Why the Museum of Sex ads are impactful  06:00: How do you measure if it’s worki...

This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success.  00:00: Intro 02:30: The World cup b...

This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers.  00:00: Intro 00:40:...

This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?  00:00: Intro 00:55: Main t...

Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators.  00:00: Intro, who are creators Grant and Ash, a Twi...

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from thi...

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.  00:00: Intro  02:50: Heated Rivalry stars in steamy ads  11:12: The new It Boy   12:50: Fandom is organ...

Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.  00:00: Intro  02:53: An u...

Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how th...

Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these a...

Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wron...

Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to  greater in-store foot traffic, and w...

Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next.  00:00: Intro  0...

Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers?  00:00: Intro  01:56...

Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we...

Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning.  00:00: Intro  01:20: Our favor...

Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?  00:00: Intro  01:36: Wu...

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kal...

Welcome to Marketing Brew Weekly! This week, since it is our literal Super Bowl, we’ve got a bonus episode for you where we’ll react to some of the weirdest and wildest commercials from the big game this year. From fibermaxxing to back flips to bran cereals, we’ll give our take on which ads got really creative, which…don’t think too hard about it, and which one may have missed the mark on their im...

Welcome to Marketing Brew Weekly! This week we’re discussing the creative strategies and themes around many of the Super Bowl commercials this year. If you think you’re hearing a lot of Dad Rock, or seeing a lot of reminders to eat your fiber, or somehow feeling nostalgic, that’s on purpose. And, you may be seeing less AI ads than you think. 00:00: Intro  01:05: Nostalgic ads with retro TV nods 04...

Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to...