Marketing Brew

On October 31, a LinkedIn Live session spotlighted how automation can simplify and accelerate SAP S/4HANA transformations. This discussion was led by Robert Cummings, the CEO of LeapGreat, along with Arvind Sundaresan from UiPath and was moderated by Ross Orrett, an ERP veteran. Cummings discussed the complexity and challenges of SAP transformations such as lack of early visibility in projects, wh...

LeapGreat recently hosted a LinkedIn Live event highlighting the impact of automation on SAP S/4HANA transformations. With participation from LeapGreat's CEO, Robert Cummings, and UiPath’s Arvind Sundaresan, the talk focused on the role automation plays in minimizing the complexities and risks associated with SAP project timelines. One of the main issues discussed was the late-stage surprises that...

In a recent LinkedIn Live session, LeapGreat and UiPath brought forth the crucial role automation plays in SAP S/4HANA transformations. ERP implementation is famously complex, impacting several departments and often leading to delays and budget overruns. LeapGreat's CEO, Robert Cummings, discussed the solution of "Version Zero" - an early prototype of the SAP system that allows teams to spot and r...

This just in: a LinkedIn Live session hosted by LeapGreat on the power of automation in SAP S/4HANA transformations. Leaders from LeapGreat and UiPath carved out the significance of automation in slashing SAP project timelines, complexity, and risk. According to Robert Cummings, LeapGreat's CEO, these transformations are notoriously complex due to their cross-departmental impact, leading to freque...

In media news, today, Olivier Biscaye, the current editor of 'Midi-Libre', has been appointed to replace Aurélien Viers at the head of daily newspaper 'La Provence'. The official handover will take place on October 18th following months of speculation about Viers' future at the paper after a crisis earlier in year. Nicolas Rey will act as interim director until Biscaye takes over. However, tension...

On this episode of Marketing Brew, we're diving into an innovative experience from the Museum of Zoology in Cambridge, which is using AI to bring life to their exhibits. These enhanced exhibits can interact with visitors in multiple languages, offering insights that promise to reshape future museum experiences. We'll then switch gears and talk about a symphonic wonder - a robot conductor named MAi...

Welcome to Marketing Brew, the cutting-edge podcast offering you a fresh scoop of the latest trends and happenings in the marketing world. In this podcast, we will explore a riveting innovation from the Museum of Zoology in Cambridge, where AI technology is breathing life into preserved specimens. Visitors can now converse with exhibits, such as a dodo or a fin whale skeleton, in 20 different lang...

Marketing Brew is back with the freshest insights about the dynamic world of marketing today. In this episode, hear about how Elon Musk's social media platform X has opted to exclude Unilever, a major consumer goods company, from its ongoing lawsuit against brands that have withdrawn their advertising campaign on the platform. Learn about the potential implications of this significant development...

On today's episode of Marketing Brew, we unpack Elon Musk's ongoing battle with advertisers on his social media platform X. Find out why Unilever was dropped from the lawsuit and where this leaves the titanic platform, which has experienced a significant drop in revenue. Also, we navigate the murky waters of AI in the legal world in light of a Melbourne-based lawyer facing an investigation for sub...

Marketing Brew is back with latest updates and insights from exceptionally unusual corners of the business world. Today, we talk about tech mogul Elon Musk, surprising lawsuits, and social media's challenging landscape. Discover how Musk's platform X grapples with accusations and dwindling ad revenues after dropping Unilever from its lawsuit against advertisers, and find out how this could reshape...

Unleash the latest insights on "Marketing Brew," today's edition spotlights the surge in the stock market and the cautious advice extended by analysts. Experience the unexpected turn in the lawsuit between Elon Musk's social media platform X and Unilever and learn about X's ongoing battle to reestablish advertising revenue. Understand the implications of AI software generating false information in...

"Marketing Brew" is a narrative podcast that delivers the most current and significant news stories, centered around marketing, business, and popular culture. In this week's episode, we start with the ongoing actors' strike in Hollywood, exploring the latest developments and how Hollywood's generous contract proposal could bring an end to the strike. We delve into the residuals issue over streamin...

Marketing Brew is your one-stop shop for the most important global news, delivered with a marketer's twist. In this episode, we delve deep into the latest groundbreaking cancer research affirmed to a 'game changer’ by industry experts; we'll analyze what the development means for the medical industry and its marketing strategies. Moving to tech sphere, we explore a revolutionary AI model that pred...

In today's episode of Marketing Brew, we dissect the implications of the major breakthrough in cancer research and the new AI predicting system for potential natural disasters. We'll draw connections between these innovative advancements and how they could be marketed for maximum global impact. We also delve into the surprising rise in monarch butterfly populations, inspired by effective conservat...

Join Francis Scialabba as he delves into the latest marketing insights this October 1st. In today’s episode, we: - Analyze Sesame Street’s nostalgic and uplifting social media strategy driven by Christina Vittas and Aaron Bisman, reaching over a billion people organically with positive content. - Explore the complexities and ethical considerations of AI in marketing, drawing from Quad's recent whi...

**Today's Headlines - Monday, September 30th** - CNN is set to trial a metered paywall in October, marking a shift towards subscriber-based models in the news industry. - Impakt Partners, led by Allyson Davis and Melissa Forman, aims to spotlight women's sports with targeted content production and distribution. - The FTC is clamping down on misleading AI marketing claims, including a settlement wi...

In today's episode, we delve into some intriguing developments across media, sports, retail, and marketing: - The Onion returns to print for the first time in over a decade, driven by new media ownership and a membership model aimed at profitability. - Linktree launches a major ad campaign with Stephen Curry in Times Square, emphasizing its versatility for creators. - The beauty industry sees an 8...

In today's episode, we'll explore the shifting landscape of sports marketing, highlighting Megan Rapinoe and Sue Bird's podcast "A Touch More" and the rise of female-driven sports content. Ellen Hyslop from The Gist discusses how the female presence is reshaping sports podcasts. We also examine Janina Lundy from Hartbeat and their inclusive campaign for Venus razors, focusing on diverse representa...

Marketing Brew brings you up-to-date with the latest trends and issues shaping the marketing industry. In today's episode, airing Tuesday, September 24th, we delve into a series of pressing topics: - Meta's ad platform encountered significant bugs mid-August, causing severe misfires in ad targeting and resulting in substantial financial losses for many campaigns. - California has filed a lawsuit a...