Marketing Bar

GLASS OF ENTREPRENEURSHIP (+ champagne for everyone)! My marketing membership for creative real estate agents, Modern Agent Social Club turned 5 years old this week!  For that reason, this episode is also a birthday celebration where I'm pouring champagne and spilling my top secrets to success! Tune in to the full episode to celebrate this milestone and hear what I have come to realize are the 5 k...

GLASS OF REAL ESTATE: How to leverage your listings to grow your local following This is a special episode, for two reasons! One - we made it to double digits (it’s our 10th episode of Marketing Bar podcast - woot woot!) Two - it’s the first episode I’m recording in our new house! (AKA - the new MB HQ) For such a special episode, I had to deliver something that I knew you’d love (and something tha...

GLASS OF SOCIAL: If your current social media strategy can be described as part off the cuff, part non-existant, this episode is for you! The truth is, social media IS complicated, if we don't have a few things figured out. In today's episode, not only am I going over the 4 things making your relationship with social media complicated, I'm also helping you uncomplicate it with some of my secret st...

GLASS OF ENTREPRENEURSHIP: You may know her from your other favorite podcast - Hustle Humbly. But I know her as my online business bestie and email accountability buddy. She’s a realtor, podcast host, online business owner, wife, (human & dog) mama, rap enthusiast, and sweet tea & chocolate chip cookie addict! Yeah, you guessed it. It’s the notorious - Katy Caldwell!  In episode 8 of the Marketing...

GLASS OF MARKETING: Have you ever thought… “Should I even bother emailing my database?”  “Will people even read this email or are they just going to auto-delete it with the rest of them?” “What if people unsubscribe from my database?” “I’m already posting on social media. What’s the point of emailing?” Well - put on your slippers, pour a glass of (whatever you feel like sipping on), and get cozy....

GLASS OF SOCIAL: In this episode of the Marketing Bar podcast, I welcome OUR FIRST GUEST - Kayla Fox ( @yourhomegirlkayla )! Wife to the hometown football coach, mama of 4, hair stylist turned real estate agent, Content Director at Modern Agent Social Club, and merch-maker extraordinaire!  We share the biggest mistakes we see people make when it comes to showing up on social media & content creati...

“You are going to fail. You’re going to have things that don’t go the way you thought they would. BUT there’s always so much to learn from that.” In this episode of the Marketing Bar podcast - I’m pouring up the shortcuts to avoid the distractions that held me back in my business - with a few things I’m glad I did along the way, too.  It’s what I wish someone would have told me when I was starting...

Grab your journal and a pen - you’re going to want to take notes for this workshop style episode of the Marketing Bar podcast!  In this episode, I challenge you to remember why you’re posting in the first place, teach 5 tips to infuse story-telling into your social strategy, AND give you 3 caption templates* (that use my story-telling tips) to customize and practice infusing into your own feed! Ti...

It’s normal to want to blend in! In fact, it’s human instinct. BUT in a saturated market - it’s the exact opposite of what we should do.  “In a crowded marketplace fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” Seth Godin In this episode of the Marketing Bar podcast, we’ll sip on the importance of showing up as more than your job title on social m...

If you want to build a business built on relationships versus cold leads, this approach will be your best marketing strategy! When I first started my own business, I made a promise to myself. I would never market it in a way that I wouldn't want to be on the other end of. I wanted my marketing plan to feel like having a glass of wine with a friend where I'd share my absolute best advice (whether i...

Welcome to The Marketing Bar podcast!  The modern entrepreneur's virtual happy hour.  In our very first episode - you’ll get to know me (your host) Chelsea Petersen! Wife, mama & real estate agent turned online CEO and founder of Modern Agent Social Club. We’ll dive into stories that led me towards a life of entrepreneurship and what you can expect to hear when you tune in every Monday morning!  E...

Come back March 13th for the podcast launch!  In the meantime, come hang out with me on Instagram and dive into the Moden Agent Social Club .